Della Julia Sari
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Mengoptimalkan Pemasaran Ecoprint Melalui Digital Marketing: Strategi dan Implementasi Lina Setiawati; Wulan Rhamaya Putri; Della Julia Sari; Venna Rahmanda Putri; Putri Marsya Oktafera; Muhammad Arfan Fa’ali; Haris Salben Sinaga
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini membahas optimalisasi pemasaran produk ecoprint melalui strategi digital marketing guna meningkatkan daya saing UMKM. Ecoprint, sebagai produk kerajinan ramah lingkungan, memiliki potensi pasar yang luas, namun masih menghadapi kendala dalam pemasaran konvensional. Digital marketing hadir sebagai solusi untuk memperluas jangkauan pasar dan meningkatkan penjualan produk ecoprint. Melalui program pengabdian masyarakat di Desa Buah Berak, diterapkan pelatihan digital marketing dan pembuatan konten kreatif bagi ibu-ibu PKK serta pelaku UMKM. Strategi yang diterapkan mencakup pemanfaatan media sosial, marketplace, serta teknik branding dan storytelling. Selain itu, dilakukan pelatihan pembuatan ecoprint sebagai upaya pemberdayaan ekonomi berbasis lingkungan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pemasaran digital dan keterampilan dalam produksi ecoprint. Implementasi strategi digital marketing terbukti membantu pelaku UMKM dalam memasarkan produk secara lebih efektif, memperluas pasar, serta meningkatkan potensi penjualan. Dengan demikian, program ini memberikan dampak positif dalam pemberdayaan masyarakat dan peningkatan ekonomi berbasis digital.
PENINGKATAN HASIL PEMBELAJARAN SBdP MATERI DAUR ULANG KERTAS BEKAS MENGGUNAKAN METODE PEMBELAJARAN BERBASIS EKSPERIMEN PADA KELAS V SD NEGERI 007 SAMARINDA ULU TAHUN AJARAN 2024/2025 Della Julia Sari; Muhlis; Taufik Hidayat; Andi Asrafiani Arafah; Ridwan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33776

Abstract

This research is motivated by the low learning outcomes of fifth grade students ofSDN 007 Samarinda Ulu, especially in the Arts and Culture subject. The purpose ofthis research is to determine the improvement in the learning outcomes of Arts andCulture on the Recycling of Used Paper Material by Using Experiment-BasedLearning Methods for Fifth Grade Students at SDN 007 Samarinda Ulu in the2024/2025 Academic Year.This type of research is Classroom Action Research (CAR) which is conducted intwo cycles and each cycle consists of two meetings. The procedure of this researchconsists of four stages, namely planning, implementation, observation, reflection.The subjects in this study were 21 students of class V A SDN 007 Samarinda Uluand the object of this research was the results of learning Arts and Culture usingexperimental-based learning methods. Data collection techniques in this study usedobservation, tests and documentation. The instruments in this study used teacheractivity observation sheets, student activity observation sheets and student learningoutcome test sheets. The data analysis techniques in this study used averagevalues, percentages and diagrams.The results of the study showed an increase in the average value of students fromthe pre-cycle value of students 54.57 with a percentage of completion of 39%. Student learning outcomes in cycle I experienced an increase of 15% from the pre-cycle baseline value, with an average class value of 64.76 with a percentage of completion of 52%. Cycle II learning outcomes experienced an increase of 39.17%from the pre-cycle baseline value, with an average value of 75.95 with a percentageof completion of 85.71% with 18 students completing and 3 students not completing,and achieving more than the expected success indicator of 75%. Based on theresults of the study, it can be concluded that there was an increase in the learningoutcomes of Arts and Culture on the material of Recycling Used Paper UsingExperiment-Based Learning Methods in Class V A Students of SDN 007 SamarindaUlu in the 2024/2025 Academic Year.