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p-Index From 2021 - 2026
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All Journal Jurnal Belantara INJECT Interdisciplinary Journal of Communication
Eldo Delamontano
Unknown Affiliation
Religion Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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DIGITAL MARKETING STRATEGY FOR NATURE BASED SUSTAINABLE TOURISM ON KABAENA ISLAND: GOOGLE MAPS ANALYSIS APPROACH Eldo Delamontano; Cipta Endyana; Yunus Winoto; Evi Novianti
Jurnal Belantara Vol 8 No 1 (2025)
Publisher : Forestry Study Program University Of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbl.v8i1.1113

Abstract

Kabaena Island in Southeast Sulawesi has biodiversity, coastal landscapes, mountains and mineral content as the strength of sustainable development goals number 15 (SDGs 15). Currently, mining activities have had a negative impact on local communities in the economic, social, environmental, sanitation and health sectors due to natural degradation. This research aims to identify the tourism potential of Kabaena Island which can be promoted through digital strategies and design innovative digital marketing strategies to increase exposure of Kabaena Island tourism and support environmental sustainability. This research uses a qualitative descriptive analysis method to collect data using Google Maps analysis. A previous literature review shows that there is still minimal discussion regarding biodiversity and mineral content on Kabaena Island, which discusses the development of tourism destinations. Kabaena Island tourism development requires collaboration between government, academics and local communities to create sustainable development based on SDGs. The focus includes mining governance, creative economy, conservation and education, with digital marketing via Google Maps, destination branding and social media content. Collaboration with travel agents and business partners will support the local economy. Seminars or dissemination on sustainable development are important to strengthen governance and policies that support the community and preserve the environment.
Youth Engagement Strategies in Citarum River Cleanup Campaigns via Instagram: A Mixed-method Content Analysis Eldo Delamontano; Cipta Endyana; Yunus Winoto; Evi Novianti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4666

Abstract

This study explores how Instagram is utilized as a strategic communication tool to campaign for environmental engagement, specifically in promoting river cleanup initiatives among youth audiences. By employing a quantitative content analysis of eleven Instagram posts related to river cleanup efforts conducted between December 2024 and June 2025, we examine audience interaction metrics such as views, reach, likes, and engagement across different age groups. The findings highlight that the 18–34 age demographic is the most responsive to environmental messaging on social media, accounting for over 70% of total engagement. Posts featuring direct community involvement, promotional content, and educational messaging were identified as key content pillars driving higher interaction rates. These pillars demonstrate the importance of message framing in digital environmental advocacy. The study affirms Instagram’s potential as an effective platform for fostering eco-conscious behavior and youth participation through visual storytelling and targeted communication strategies.
Co-Authors Cipta Endyana Evi Novianti Yunus Winoto