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All Journal Jurnal Belantara Jurnal Akademisi Vokasi
Eldo Delamontano
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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DIGITAL MARKETING STRATEGY FOR NATURE BASED SUSTAINABLE TOURISM ON KABAENA ISLAND: GOOGLE MAPS ANALYSIS APPROACH Eldo Delamontano; Cipta Endyana; Yunus Winoto; Evi Novianti
Jurnal Belantara Vol 8 No 1 (2025)
Publisher : Forestry Study Program University Of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbl.v8i1.1113

Abstract

Kabaena Island in Southeast Sulawesi has biodiversity, coastal landscapes, mountains and mineral content as the strength of sustainable development goals number 15 (SDGs 15). Currently, mining activities have had a negative impact on local communities in the economic, social, environmental, sanitation and health sectors due to natural degradation. This research aims to identify the tourism potential of Kabaena Island which can be promoted through digital strategies and design innovative digital marketing strategies to increase exposure of Kabaena Island tourism and support environmental sustainability. This research uses a qualitative descriptive analysis method to collect data using Google Maps analysis. A previous literature review shows that there is still minimal discussion regarding biodiversity and mineral content on Kabaena Island, which discusses the development of tourism destinations. Kabaena Island tourism development requires collaboration between government, academics and local communities to create sustainable development based on SDGs. The focus includes mining governance, creative economy, conservation and education, with digital marketing via Google Maps, destination branding and social media content. Collaboration with travel agents and business partners will support the local economy. Seminars or dissemination on sustainable development are important to strengthen governance and policies that support the community and preserve the environment.
Analisis Potensi Daya Tarik Wisata di Desa Wisata Rintisan Cilengkrang, Kabupaten Bandung Lazuardina, Annisa; Eldo Delamontano; Zendra Haris Prasetya; Taqiy Gusdi Baitulloh; Evi Novianti
JURNAL AKADEMISI VOKASI Vol 3 No 2 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i2.137

Abstract

This study aims to identify and analyze the tourism attraction potential of Cilengkrang Tourism Village in Bandung Regency. The village possesses diverse tourism potentials, including natural beauty, cultural richness, and man-made attractions such as bamboo crafts and coffee products. The research employs observation, in-depth interviews, and SWOT matrix analysis to evaluate tourism potentials and formulate development strategies. The findings reveal that cultural potential, such as Benjang Art, holds the highest development priority, followed by natural attractions like Cilengkrang Waterfall and Padaemut Hill, as well as man-made products like Manglayang Coffee SMEs. Recommended strategies include improving accessibility, providing technology training for locals, establishing community-based tourism organizations, and strengthening disaster mitigation efforts. The implications indicate that local community involvement, particularly among youth, and support from local governments are crucial for sustainable tourism management. This study provides new insights into tourism village development based on local potential, while opening opportunities for further research on the economic, social, and environmental impacts of tourism management.
Co-Authors Cipta Endyana Evi Novianti Lazuardina, Annisa Taqiy Gusdi Baitulloh Yunus Winoto Zendra Haris Prasetya