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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rochelle, Jessenia Nadea
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Economics, Econometrics & Finance

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ANALYZING GENSHIN IMPACT PLAYER BEHAVIOR FOR STRATEGIC DEVELOPMENT IN THE GAMING INDUSTRY Rochelle, Jessenia Nadea; Rumokoy, Lawren Julio; Gunawan, Emilia Margareth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60529

Abstract

 This study aims to analyse the online game player of Genshin Impact, one of the popular cross platforms online games and to analyse also a strategic development for gaming industry based on the player behaviour. The variable in this study is Consumer Behaviour. This research uses a qualitative method with a sample of 15 Genshin Impact players in Manado that already played the game for minimum 2 months. Data was collected through face to face in depth interview. The results of this study indicate that based on player’s preference, enjoyment and satisfaction can build a certain behaviour when playing the game also have an impact to player’s long term gaming engagement. A company also can make a strategy based on player’s preference, enjoyment and satisfaction so the player may stay to play the game for a long term of time.   Keywords: Consumer Behaviour
Co-Authors Emilia Margareth Gunawan Rumokoy, Lawren Julio