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Pengaruh Pelatihan Terhadap Kinerja Karyawan Pada PT. Wangsa Jatra Lestari Sukoharjo Anggi Septiana Sari; R. Taufiq Nur Mufityanto; Agus Suyatno
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1203

Abstract

In the current era of globalization, an organization is dynamic in responding to change in order to survive and achieve organizational goals. There are internal and external factors that influence organizational change, so an organization must respond well and appropriately to every change that arises. This research uses quantitative methods. A population is a group of individuals with different characteristics that are of interest in a study. The population in this study was 194 people. A sample is a portion of the population taken through certain methods that also has certain characteristics. The Slovin formula was used to eliminate several percent of the population that had to be sampled so that 66 respondents were obtained. The results of the coefficient of determination test for the dependent variable can be influenced by variables of 0.663 or 66,3%, while the remaining 33,7% is influenced by other variables. In the F test, the Fcount score is 129,071 > 3.14 and the significant value is 0.000 < 0.05. So it can be explained that H0 is rejected and H1 is accepted, which means that training has a positive and significant effect on performance and the model is said to be feasible. The results of the t test show that training has a t-count value of 11,361 t table of 1.66980 and a significant value of 0.000 < 0.05, so it can be concluded that training has a significant influence on employee performance.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Di Toko Online Lazada Pada Kota Surakrta Anita Karlina Gunawan; Anggi Septiana Sari; Rayhan Gunaningrat
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2651

Abstract

This research is useful for examining the impact of price and promotion on purchasing decisions for the Lazada e-commerce platform in the city of Surakarta. This type of research is associative with a sample of 100 individuals who have made purchases on Lazada. This research used purposive sampling techniques and primary data types, and collected data through questionnaires. Data analysis was carried out using a qualitative approach and used Multiple Linear Regression Analysis techniques, F Hypothesis Testing and t Hypothesis Testing, as well as the Coefficient of Determination. The research results show that: 1) There is an impact of price and promotions on purchasing decisions at Lazada for the city of Surakarta 2) There is an influence of price on purchasing decisions at Lazada for the city of Surakarta 3) There is an impact of promotions on purchasing decisions at Lazada for the city of Surakarta