Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Asian Journal of Science, Technology, Engineering, and Art ALSYSTECH Journal of Education Technology
Gambo, Sarah
Unknown Affiliation
Arts Computer Science & IT Education Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Challenges and Prospects of Artificial Intelligence in Nigerian Journalism Practice: A Narrative Review Gbaden, Chiakaan Jacob; Gambo, Sarah; Shem, Woyopwa
ALSYSTECH Journal of Education Technology Vol 2 No 2 (2024): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v2i2.2946

Abstract

The integration of artificial intelligence (AI) into Nigerian journalism practices presents both challenges and prospects for the industry. This paper explores the dynamic interplay between AI technologies and journalism in Nigeria, addressing key conceptual clarifications, theoretical frameworks, challenges, and prospects associated with AI utilization in the field. Drawing upon existing literature, the study examines the multifaceted nature of AI, ranging from its conceptual underpinnings to its practical applications in journalism. It utilizes the Technology-Organization-Environment (TOE) framework to analyze the factors influencing AI adoption within Nigerian newsrooms, considering technological, organizational, and environmental contexts. Identifying challenges such as infrastructural limitations, financial constraints, cultural resistance, and ethical considerations, the paper elucidates the complexities inherent in AI integration in Nigerian journalism. These challenges encompass issues of data quality, transparency, bias, and accountability, underscoring the need for responsible AI implementation and robust ethical frameworks. Additionally, the paper discusses the prospects offered by AI in enhancing journalistic efficiency, facilitating data-driven reporting, personalizing news delivery, and combating misinformation. By leveraging AI for fact-checking, multilingual reporting, predictive analytics, and automated content generation, Nigerian journalists can innovate and adapt to the evolving media landscape. Moreover, AI presents opportunities for improving audience engagement, storytelling, collaboration, and addressing bias and ethics concerns. Embracing AI in journalism also creates educational pathways for aspiring journalists, fostering skill development and innovation in the industry.
Rethinking Public Relations Campaigns as a Strategic Tool for Tourism Promotion in Taraba State: A Conceptual Approach Gambo, Sarah; Danjuma, Mercy
Asian Journal of Science, Technology, Engineering, and Art Vol 3 No 6 (2025): Asian Journal of Science, Technology, Engineering, and Art
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ajstea.v3i6.7998

Abstract

Tourism has become a critical driver of economic growth, cultural exchange, and community development, yet Taraba State, despite its rich natural and cultural resources, remains one of Nigeria’s least promoted tourist destinations. This conceptual paper examines how public relations (PR) can be reimagined as a strategic instrument for advancing tourism promotion in Taraba State. Drawing on Strategic Communication Theory and Destination Image Theory, it develops a conceptual model that integrates four interrelated components: strategic communication, destination branding, stakeholder engagement, and integrated media application. Through a synthesis of literature on tourism communication, destination branding, and stakeholder collaboration, the paper argues that effective PR extends beyond mere publicity to strategically shape perceptions, reinforce destination identity, and cultivate sustainable relationships among key stakeholders. It further highlights how coordinated PR strategies, supported by integrated media that combine traditional and digital platforms, can enhance destination visibility, foster two-way communication, and sustain audience engagement, thereby positioning Taraba as a recognised and competitive tourism hub. The paper concludes that institutionalising tourism communication policy, strengthening public–private partnerships, and implementing sustainable, culturally grounded PR campaigns are essential for repositioning Taraba’s tourism sector, and that the proposed, theoretically grounded framework tailored to the Nigerian context contributes to scholarly and practical debates on the role of public relations in tourism development in emerging destinations.
Co-Authors Danjuma, Mercy Gbaden, Chiakaan Jacob Shem, Woyopwa