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All Journal Jurnal Akuntansi Hukum dan Edukasi Journal of Citizen Research and Development
Naibaho, Sriwi Anceli
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Role of ChatGPT in Enhancing Paraphrasing Skills to Minimize Plagiarism in Student Assignments Triana, May Devi; Naibaho, Sriwi Anceli; Sihite, Sepania Handayani Br; Hartati, Rita
Journal of Citizen Research and Development Vol 2, No 1 (2025): Mei 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v2i1.4787

Abstract

The innovation of artificial intelligence (AI) in education has opened up new avenues to improve academic skills, especially in improving paraphrasing and reducing plagiarism. This research explores the role of ChatGPT, an AI-based language model developed by OpenAI, in helping university students improve paraphrasing and avoid plagiarism in academic tasks. Using quantitative methods, a survey was conducted among 30 university students to assess their experiences and perceptions of ChatGPT's effectiveness. The results showed that 76.7% of students reported improvement in paraphrasing skills after using ChatGPT, and 46.6% believed that ChatGPT helped reduce plagiarism. However, some respondents remained neutral or sceptical about the effectiveness of this tool. Although the findings suggest that ChatGPT can be a valuable resource in academic writing, this study highlights the need for further refinement of this technology and more comprehensive guidelines for its use. This research provides insights for students and educators in integrating AI tools such as ChatGPT to foster academic integrity and improve reding skills.
Deconstructing the Iilusion of Shopeefood Advertisements Through Simulacra Theory of Indonesian Main Course Triana, May Devi; Naibaho, Sriwi Anceli; Sihite, Sepania Handayani; Lawolo, Claudia Lisya
Jurnal Akuntansi Hukum dan Edukasi Vol 2, No 1 (2025): Mei 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jahe.v2i1.6036

Abstract

This study explores the application of Jean Baudrillard's theory of simulacra and hyperreality in the analysis of ShopeeFood digital advertisements. The research aims to examine how food imagery, promotional language, and consumer experiences in these ads construct a hyperreal representation that blurs the line between reality and simulation. Using a qualitative content analysis method, the study investigates selected ShopeeFood video advertisements from social media platforms such as YouTube and Instagram. The findings reveal that ShopeeFood ads do not merely promote food delivery services but construct a simulated consumer desire through idealized visuals, exaggerated discounts, and emotional storytelling. These elements detach the advertised content from the real experience of ordering and consuming food, instead creating a hyperreality where the image becomes more "real" than reality itself. This research highlights the significance of digital advertising ethics and the need for critical consumer awareness in the postmodern media landscape, where simulations often dominate perceptions of consumption.
Deconstructing the Iilusion of Shopeefood Advertisements Through Simulacra Theory of Indonesian Main Course Triana, May Devi; Naibaho, Sriwi Anceli; Sihite, Sepania Handayani; Lawolo, Claudia Lisya
Jurnal Akuntansi Hukum dan Edukasi Vol 2, No 1 (2025): Mei 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jahe.v2i1.6036

Abstract

This study explores the application of Jean Baudrillard's theory of simulacra and hyperreality in the analysis of ShopeeFood digital advertisements. The research aims to examine how food imagery, promotional language, and consumer experiences in these ads construct a hyperreal representation that blurs the line between reality and simulation. Using a qualitative content analysis method, the study investigates selected ShopeeFood video advertisements from social media platforms such as YouTube and Instagram. The findings reveal that ShopeeFood ads do not merely promote food delivery services but construct a simulated consumer desire through idealized visuals, exaggerated discounts, and emotional storytelling. These elements detach the advertised content from the real experience of ordering and consuming food, instead creating a hyperreality where the image becomes more "real" than reality itself. This research highlights the significance of digital advertising ethics and the need for critical consumer awareness in the postmodern media landscape, where simulations often dominate perceptions of consumption.
The Role of ChatGPT in Enhancing Paraphrasing Skills to Minimize Plagiarism in Student Assignments Triana, May Devi; Naibaho, Sriwi Anceli; Sihite, Sepania Handayani Br; Hartati, Rita
Journal of Citizen Research and Development Vol 2, No 1 (2025): Mei 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v2i1.4787

Abstract

The innovation of artificial intelligence (AI) in education has opened up new avenues to improve academic skills, especially in improving paraphrasing and reducing plagiarism. This research explores the role of ChatGPT, an AI-based language model developed by OpenAI, in helping university students improve paraphrasing and avoid plagiarism in academic tasks. Using quantitative methods, a survey was conducted among 30 university students to assess their experiences and perceptions of ChatGPT's effectiveness. The results showed that 76.7% of students reported improvement in paraphrasing skills after using ChatGPT, and 46.6% believed that ChatGPT helped reduce plagiarism. However, some respondents remained neutral or sceptical about the effectiveness of this tool. Although the findings suggest that ChatGPT can be a valuable resource in academic writing, this study highlights the need for further refinement of this technology and more comprehensive guidelines for its use. This research provides insights for students and educators in integrating AI tools such as ChatGPT to foster academic integrity and improve reding skills.
Co-Authors Hartati, Rita Lawolo, Claudia Lisya Sihite, Sepania Handayani Sihite, Sepania Handayani Br Triana, May Devi