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I Cultural Identity in the Digital Era: cultural identity in the digital era Putri, Riski Dwi; Purwanto, Eko; Keyla, Nazla; Kharismatika, Rapih N.; Muthmainah, Kholifia A.
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 2 (2024): Global Komunika Vol. 7 No. 2 2024
Publisher : FISIP UPNVJ

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Abstract

In the ever-evolving digital era, significant transformations are taking place in cultural identity. The digital environment has developed a more malleable and unrestricted setting, allowing individuals to express themselves freely. The relationship between culture and digital technology has changed the dynamics of cultural engagement, creativity, and the dissemination of cultural objects. However, these changes also introduce new obstacles, such as intercultural conflict and dehumanization, which can affect emotions and personal identity. In the realm of digitalization, the formation of cultural identity is influenced by factors such as liberal virtual spaces, the use of communication technologies for storytelling purposes, and communicative transformations and connections. Digital technology also facilitates the process of cultural assimilation between diverse cultures by promoting cross-cultural interactions through digital platforms. Digital media such as films, music and games play an important role in shaping cultural identity, while the maintenance of cultural identity in online communities is ensured through complex interactions between various elements. Many challenges arise in maintaining cultural identity in the digital era, including concerns regarding digital identity security and identity management in an ever-evolving environment. However, digital technology also offers opportunities to improve understanding of cultural identity through digital education and the protection of cultural heritage. In general, the digitalization process has influenced how individuals perceive, communicate, and respect their cultural identity. Although introducing new challenges, digital technologies simultaneously offer the possibility of strengthening and expanding cultural identities in an increasingly interconnected global society.
Pemanfaatan Media Sosial Untuk Mendorong Kesadaran Lingkungan Putri, Riski Dwi; Amelia, Dita; Shabira, Syahla Malika
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14597865

Abstract

This study aims to analyze the use of social media in promoting environmental awareness among the public, considering the increasing awareness of the negative impacts of climate change and environmental pollution. This study has three main objectives: first, to identify the most effective types of content in increasing public awareness and participation in environmental issues; second, to evaluate the impact of environmental campaigns on social media platforms on changes in public behavior and attitudes; and third, to examine the role of collaboration with influencers and environmental organizations in expanding the reach of environmental awareness messages. By using quantitative survey methods and qualitative elements, it is hoped that the results of this study can provide valuable insights for the development of more effective communication strategies in increasing awareness and collective action on environmental issues in Indonesia.