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All Journal Madani: Multidisciplinary Scientific Journal
Shabira, Syahla Malika
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Pemanfaatan Media Sosial Untuk Mendorong Kesadaran Lingkungan Putri, Riski Dwi; Amelia, Dita; Shabira, Syahla Malika
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14597865

Abstract

This study aims to analyze the use of social media in promoting environmental awareness among the public, considering the increasing awareness of the negative impacts of climate change and environmental pollution. This study has three main objectives: first, to identify the most effective types of content in increasing public awareness and participation in environmental issues; second, to evaluate the impact of environmental campaigns on social media platforms on changes in public behavior and attitudes; and third, to examine the role of collaboration with influencers and environmental organizations in expanding the reach of environmental awareness messages. By using quantitative survey methods and qualitative elements, it is hoped that the results of this study can provide valuable insights for the development of more effective communication strategies in increasing awareness and collective action on environmental issues in Indonesia.
Co-Authors Dita Amelia, Dita Putri, Riski Dwi