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Rahmawan, Agus
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Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Energy Engineering

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IMPROVING MICRO, SMALL, AND MEDIUM ENTERPRISE OWNERS’ MARKETING SKILL THROUGH ACTIVE LEARNING BASED DIGITAL MARKETING TRAINING Rahmawan, Agus; Nurhayati, Sri
Jurnal Empowerment Vol 14 No 1 (2025): February 2025
Publisher : IKIP Siliwangi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/empowerment.v14i1.3259

Abstract

This study aims to detail the implementation of active learning-based digital marketing training to enhance the marketing capabilities of micro, small, and medium-sized enterprises (MSMEs). This research employs a qualitative, descriptive methodology. The gathering of data commenced with interviews and observations of 12 informants, including 10 MSME owners, 1 trainer, and a training organizer. Utilizing semi-structured interviews, participatory observation, and documentation studies, information was gathered. Triangulation was then applied to the data for analysis. This study reveals that 1) planning includes determining training learning needs, preparing schedules, determining trainers, determining the location and time of training, determining participant recruitment requirements, determining the form and materials of training materials, and digital marketing. Initial activities include pre-testing and orientation of digital marketing training based on active learning. Core activities include explanations of digital marketing materials for MSMEs and practices for developing MSMEs' digital marketing strategies. Final activities include evaluating the success of the implementation. 3) The results of the training include a significant increase in marketing knowledge and abilities, as seen in the post-test score. This study indicates that micro, small, and medium-sized enterprises (MSMEs) should receive active learning-based digital marketing training on a regular basis in order to increase their competitiveness and economic influence.
Sistem Informasi Akademik Berbasis Web pada Character Islamic School Berbasis Agile Development Rahmawan, Agus; Nasihuddin Nur Huda; Rafi Ivan Alessandro; Wasis Haryono
Akiratech Vol. 2 No. 2 (2025)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/akiratech.v2i2.161

Abstract

Character Islamic School merupakan lembaga pendidikan swasta yang menghadapi berbagai kendala dalam pengelolaan administrasi akademik, seperti pencatatan absensi manual, pengolahan nilai yang kurang efisien, serta pengelolaan jadwal dan pembayaran SPP yang belum terintegrasi. Untuk mengatasi permasalahan tersebut, dirancang dan dikembangkan Sistem Informasi Akademik berbasis web dengan menggunakan metode Waterfall. Sistem ini mencakup fitur utama seperti pencatatan absensi, input dan pengelolaan nilai, laporan aktivitas siswa dan pembelajaran, pengelolaan jadwal pelajaran, manajemen pembayaran SPP, serta sistem Penerimaan Peserta Didik Baru secara daring. Pengembangan sistem dilakukan melalui tahapan analisis kebutuhan, perancangan sistem menggunakan UML, implementasi antarmuka web, hingga pengujian fungsionalitas. Hasil dari pengembangan sistem menunjukkan bahwa sistem informasi akademik ini mampu meningkatkan efisiensi, akurasi, dan transparansi dalam proses administrasi akademik di CIS, serta memberikan kemudahan akses informasi bagi siswa, guru, dan staf sekolah.
Co-Authors Haryono, Wasis Nasihuddin Nur Huda Rafi Ivan Alessandro Sri Nurhayati