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All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen Strategis
Putri Jasmine Rofik
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE ANALYSIS OF PT INDOFOOD'S INDOMIE PRODUCT MARKETING STRATEGY IN INCREASING PROFITABILITY Muhammad Sukron; Intan Vianidya; Zahvie Nur Septiyani; Putri Jasmine Rofik; Vera Sylvia Saragi Sitio
MANTRA (Jurnal Manajemen Strategis) Vol. 2 No. 2 (2025): Februari 2025
Publisher : Desanta Publisher

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Abstract

This study aims to analyze the effect of marketing strategies implemented by PT Indofood on the profitability of Indomie products, This study uses a quantitative approach, using a combination of descriptive analysis to introduce basic data and inferential analysis to find relationships between variables, as well as distributing questionnaires distributed to respondents. Respondents in this study were consumers of indomie products with a sample size of 50 respondents. Data analysis using multiple linear regression techniques assisted by the SPSS version 25 program. The results of the study through the F test, the Fcount value was obtained (9.843) and Ftable (2.58), it is known that the significance in the F test is 0.000 which is the significance limit of 0.05. So the conclusion is that the hypothesis results are accepted or in other words the independent variables (Free), namely Product (X1), Price (X2), Place (X3), and Promotion (X4) simultaneously affect the dependent variable (bound), namely Profitability (Y).
Pengaruh Current Ratio Dan Return on Assets terhadap Harga Saham pada Perusahaan Industri Farmasi yang Terdaftar dalam Bei Periode 2020-2024 Muhammad Sukron; Putri Jasmine Rofik; Saur Costanius Simamora
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4745

Abstract

Abstract: This study aims to analyze the influence of the Current Ratio (CR) and Return on Assets (ROA) on stock prices in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. CR is employed as a liquidity indicator, while ROA reflects the efficiency of a company's asset management in generating profits. A quantitative approach was utilized, with secondary data from the financial statements of eight pharmaceutical companies selected through purposive sampling. Data analysis was conducted using multiple linear regression, preceded by classical assumption tests to ensure model validity. The findings reveal that CR and ROA jointly have a significant effect on stock prices. Partially, CR exhibits a negative and significant impact, whereas ROA shows a positive and significant influence. With a determination coefficient of 37.3%, the study indicates that CR and ROA explain a small portion of stock price variations, while external factors contribute significantly. These findings underscore the importance of emphasizing asset management efficiency alongside liquidity in investment decision-making.
Co-Authors Intan Vianidya MUHAMMAD SUKRON Saur Costanius Simamora Vera Sylvia Saragi Sitio Zahvie Nur Septiyani