Melati Kusuma Wardhani, S.I.Kom, M.I.Kom, Melati Kusuma Wardhani, S.I.Kom, M.I.Kom
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STUDI LITERATUR: STRATEGI PROMOSI FILM BIOSKOP TERLARIS DI INDONESIA SEPANJANG SEJARAH Melati Kusuma Wardhani, S.I.Kom, M.I.Kom, Melati Kusuma Wardhani, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 1 No. 2 (2022): Volume 1, Nomer 2 - September 2022
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v1i2.15

Abstract

Film is a medium of communication that has entertainment and artistic value for the audience. The development of films in Indonesia is growing rapidly, as can be seen from the growth of cinemas in various regions in Indonesia, where cinema is the main viewing medium for film connoisseurs. Therefore, the success of a film can be seen from the number of audiences who buy tickets for the film at the cinema. This study will describe what promotional strategies are used by film production houses for the highest-grossing films in Indonesia's history. The research methodology used in this study is in the form of a literature study by reviewing the journals of the research first. The results of this study indicate that the promotional strategies carried out by the house include placing advertisements on all media, approaching potential viewers, and evaluating the promotional activities that have been carried out.
Analisis Komprehensif terhadap Tantangan dan Peluang dalam Produksi Video dan Audio Digital Tingkat Lanjut Melati Kusuma Wardhani, S.I.Kom, M.I.Kom, Melati Kusuma Wardhani, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 4 No. 1 (2025): Volume 4 Nomor 1 - Maret 2025
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v4i1.80

Abstract

Perkembangan bidang teknologi digital telah menciptakan tantangan dan peluang baru ke dunia pendidikan dan juga industri kreatif. Maksud dari penelitian yang dilakukan adalah untuk menganalisa masalah-masalah dan kemungkinan-kemungkinan dalam produksi konten dan video digital. Penelitian ini menggunakan Metode kualitatif dengan melakukan wawancara dan survei dengan praktisi di bidang yang relevan. Hasil penelitian menunjukkan bahwa lulusan memiliki pengetahuan digital, tetapi mereka menghadapi kesenjangan antara pengetahuan teoritis dan keterampilan praktis untuk membuat konten multimedia. Selain itu, untuk membuat konten interaktif, penggunaan teknologi seperti augmented reality (AR) dan kecerdasan buatan (AI) semakin penting. Oleh karena itu, institusi pendidikan harus membuat kurikulum yang menggabungkan teori dan praktik serta meningkatkan kemampuan siswa untuk berkomunikasi dan bekerja sama dalam dunia digital untuk menghadapi tantangan global.
Simbolisme Agama sebagai Protagonis dalam Film Horor Melati Kusuma Wardhani, S.I.Kom, M.I.Kom, Melati Kusuma Wardhani, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 3 No. 1 (2024): Volume 3, Nomor 1 - Maret 2024
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v3i1.53

Abstract

Several aspects show the changes taking place in the Indonesian horror film industry, and the correlation between changes at the international level and local phenomena is very clear. First, using local myths and legends as the basis of the story shows that the audience is drawn to content rooted in local traditions and culture. Secondly, technological advances around the world have led to improved visual quality and special effects in horror films. Third, production and distribution standards have been improved due to greater collaboration with the global film industry. As a result, Indonesian horror films have had a wider impact around the world. The methodological approach carried out in this study is called literature research. The results showed that in addition, the genre of horror films is changing by trying to include variations such as psychological, comedy, and supernatural horror to cater to different tastes of audiences. The narrative and message of the film also changed, with some Indonesian horror films incorporating social messages or social criticism, giving deep meaning to the horror story. In promoting Indonesian horror films, pop culture and social media play an important role as they allow producers to use viral trends, memes, and direct interaction with the audience. Overall, these transformations demonstrate the film producers' ability to adapt and be creative to technological and cultural transformations while maintaining a strong local cultural identity. As a result, Indonesia's horror film industry has become relevant and attractive to audiences at home and
1"Etika dan Representasi dalam Film Dokumenter: Tantangan Dokumentaris di Era Post-Truth Tahun 2024" Melati Kusuma Wardhani, S.I.Kom, M.I.Kom, Melati Kusuma Wardhani, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 3 No. 2 (2024): Volume 3 Nomor 2 - September 2024
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v3i2.67

Abstract

In the post-truth era, where the lines between facts and opinions are often blurred, documentaries face great challenges in maintaining narrative integrity, especially when presenting controversial or sensitive issues. The study explores how documentaries can navigate these challenges bymaintaining a balance between compelling facts and narratives, verifying information thoroughly, and using cinematic techniques wisely to avoid emotional manipulation. The study also discusses the importance of transparency in the production process and the ethical responsibility ofdocumentaries in preventing polarization and the spread of misinformation. Through a qualitative approach, the study analyzes relevant documentary film examples, such as "The Social Dilemma" and "Leaving Neverland," to identify best practices in maintaining credibility and honesty in documentary narratives in the post-truth era.
Facing the Challenges of Film Production:From Economic Uncertainty to Digital Era Sustainable Practices Melati Kusuma Wardhani, S.I.Kom, M.I.Kom, Melati Kusuma Wardhani, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 4 No. 2 (2025): Volume 4 Nomor 2 - September 2025
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v4i2.98

Abstract

The film business has numerous significant difficulties among economic uncertainty and growing need for sustainable practices. Especially in the digital era, this research seeks to underline these problems and investigate creative ideas that might be used. Using literature research to examine several works on the difficulties and creative advances in film production, the hired approach is qualitative. The findings show that although encouraging sustainable practices, the acceptance of new technologies such artificial intelligence (AI) and virtual reality (VR) could satisfy changing audience needs and enhance manufacturing efficiency. Thus, cooperation among government agencies, local producers, distributors, and platform providers determines the future expansion and viability of the film industry.