Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal bintang manajemen
Fauzan Fajrullah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Promosi Bisnis UMKM Coffee Shop Dengan Menggunakan Media Sosial: Studi Kasus: Triple Seven Pangkalpinang Lindiani Lindiani; Indah Registiana; Fauzan Fajrullah; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3061

Abstract

This study aims to analyze the promotional strategies used by Micro, Small and Medium Enterprises (MSMEs) Coffee Shop, especially Triple Seven Pangkalpinang, through social media. The method used is descriptive analysis with a qualitative approach, where data is collected through direct observation, interviews with the owner, and documentation studies. The results showed that Triple Seven Pangkalpinang has implemented various promotional strategies through social media. In addition, it was found that the promotional strategy succeeded in increasing brand awareness and increasing customer interaction. In conclusion, the use of social media as a promotional tool for MSME Coffee Shops such as Triple Seven Pangkalpinang helps in the effectiveness to increase visibility and customer engagement, as well as strengthen their position in Pangkalpinang's local coffee industry.
Analisis Budaya dan Nilai-Nilai Organisasi (Studi Kasus PT Telkom Indonesia) Fauzan Fajrullah; Adika Yuwanda; Fajar Wilandra Suntara; Randi Arista Pratama
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 1 (2025): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i1.2433

Abstract

This study aims to analyze the organizational culture and values implemented by PT Telkom Indonesia, particularly within the context of the digital era that demands continuous transformation. As a state-owned enterprise operating in the information and communication technology sector, PT Telkom Indonesia has undergone an evolution of its organizational culture from The Telkom Way to The Telkom Way in Digital Era, reflecting the company’s strategic efforts to adapt to external changes and global demands. This culture comprises three main elements: Basic Belief (Always the Best), Core Values (Solid, Speed, Smart), and Key Behaviours (Imagine, Focus, Action), along with additional digital values encompassed in Telkom CODES, serving as guidelines for collaborative work behavior in the digital age. The research employs a qualitative method using a literature review approach. Data were collected from various literature sources such as scientific journals, company reports, news articles, and relevant official documents. The findings are presented descriptively and analytically, outlining how these cultural values are internalized and implemented by all Telkom employees as part of the organization's transformation strategy. The results indicate that the organizational culture change at Telkom is not merely symbolic but is aimed to have a tangible impact on work behavior, decision-making, and the achievement of corporate goals. A strong and adaptive organizational culture proves to be a crucial foundation for the company's sustainability and growth amid the challenges of digitalization. A deep understanding of the construction of organizational cultural values, as practiced by PT Telkom Indonesia, is highly relevant to serve as a model for other organizations undergoing similar transformations.
Co-Authors Adika Yuwanda Fajar Wilandra Suntara Indah Noviyanti Indah Registiana Lindiani Lindiani Randi Arista Pratama