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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Manajemen Bisnis Kewirausahaan AKSIOMA : Jurnal Manajemen Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal bintang manajemen Jurnal Riset Manajemen Jurnal Mahasiswa Kreatif Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Green Inflation: International Journal of Management And Strategic Business Leadership Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi JIMEK JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Indah Noviyanti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sumber Daya Strategis dan Ketidakpastian Lingkungan Untuk Peningkatan Strategi Kompetitif UKM Kecil Sektor Kuliner Pangkalpinang Luvia Puterima; Alvito Alvito; Meshanda Priscilia; Muhammad Alka Sogih Mawadha; Sari Sapira; Utari Gita Putri; Yona Melisa Lie; Indah Noviyanti
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.367

Abstract

Pangkalpinang is one of the areas in the Bangka Belitung Islands which has 24,512 Small and Medium Business in June 2022 and continues to grow every year. It is important for Small and Medium Business to improve the culinary sector's competitive strategy in Pangkalpinang, taking into strategic resources and environmental uncertainties that may affect business. Competitive strategy is useful in determining the sustainability of Small and Medium Business in Pangkalpinang. This includes 1) Strategic resources, a) Human resources (HR), b) Raw materials and suppliers, c) Strategic locations, d) Technology and infrastructure. 2) Environmental uncertainty, a) Consumption trends, b) Competition, c) Regulation, d) Economics and costs. The specific objective of this research is how Small and Medium Business of culinary in the city of Pangkalpinang can overcome obstacles to develop their business and develop competitive strategies. The research method that researchers use is a quantitative method by collecting and analyzing data in the form of statistics to answer the questions that researchers formulated and to test hypotheses. We collect data by sharing Google forms to owner of the Small and Medium Business in several areas of Pangkalpinang City. In this study, the results showed that there was no influence between strategic resources and environmental uncertainty on efforts to improve the competitive strategy of Small and Medium Business in the Pangkalpinang culinary sector. The implication of this research for the future is that further studies of the same kind can be carried out but in different locations to see whether the results of this study will give the same results elsewhere.
ANALISIS SWOT MENJADI SEBUAH ALAT STRATEGIS UNTUK MENINGKATKAN DAYA SAING ORGANISASI: STUDI UMKM RUMAH MAKAN PONDOK RUMBIO Putri Dita; Sari Safitri; Indah Noviyanti
Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam lingkungan bisnis semakin ketat, analisis SWOT terbukti berfungsi sebagai alat strategi yang efektif bagi organisasi yang ingin meningkatkan daya saing. Studi ini melihat analisis bagaimana SWOT berfungsi untuk menentukan komponen internal (seperti kekuatan dan kelemahan) dan eksternal (seperti peluang dan ancaman) yang berpotensi mempengaruhi keberhasilan suatu perusahaan. Hasil analisis tersebut, perusahaan dapat mengembangkan strategi yang memanfaatkan sumber daya dan waktu (SO), memanfaatkan waktu untuk memitigasi kelemahan (WO), memanfaatkan sumber daya untuk mencegah ancaman (ST), atau mengembangkan strategi yang tepat, misalnya untuk memitigasi kelemahan dan ancaman (WT). Hasil penelitian ini menunjukkan bahwa bisnis dapat menggunakan analisis SWOT untuk mengidentifikasi indikator kinerja utama secara sistematis, serta menyusun strategi yang selaras dengan kondisi lingkungan bisnis untuk meningkatkan daya saing secara berkelanjutan. Meskipun demikian, itu harus dipahami bahwa analisis SWOT hanyalah salah satu aspek dari proses perencanaan strategi yang lebih besar, sehingga integrasi dengan metode analisis lainnya dapat memberikan hasil yang lebih holistik dan mendalam.
Implementasi Manajemen Strategik Dalam Peningkatan Mutu Pendidikan Di Lingkungan Fakultas Ekonomi Universitas Bangka Belitung Indah Noviyanti; Ahmad Zohri Yanda; Amelia Patrina; Hansen Tandi; Marco Naibaho Hamonangan; Rohayati Rohayati; Wahyu Dwi Saputra Hadi; Veolen Veolen
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.661

Abstract

This study aims to determine the implementation process of strategic management in improving the quality of higher education at the Faculty of Economics, University of Bangka Belitung. This research uses descriptive method with quantitative approach. The population of this study were all students of the Faculty of Economics, Siliwangi University. The sample taken was 35 student representatives consisting of Management, Accounting, Economics, and Digital Business majors. Data collection was carried out by conducting observations and distributing questionnaires distributed using Google Form. The data collected is then processed by analysis. Based on the analysis and discussion that has been carried out, it can be concluded that the implementation of strategic management plays an important role in improving the quality of higher education at the Faculty of Economics, University of Bangka Belitung. The provision of facilities that support the administration and learning process, satisfying services, active participation of teaching staff and students, effective performance evaluation and control, and collaboration of all components are key factors in the implementation of strategic management.
Pengaruh Strategi Competitive Advantage dan Citra Merek terhadap Minat Beli Produk Oppo dikalangan Mahasiswa UBB Kartini; Listawati; Iska Nadiatus Solihah; Indah Noviyanti
AKSIOMA : Jurnal Manajemen Vol 3 No 2 (2024): AKSIOMA : Jurnal Manajemen [Agustus-Januari 2024]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v3i2.3433

Abstract

Competitive advantage dan citra merek menjadi sangat penting untuk sebuah perusahaan agar produknya dapat menarik minat pembeli. Konsumen yang semakin kritis ketika memilih suatu produk, mendorong perusahaan untuk meningkatkan mutu produk agar dapat bersaing dan menghindari ketidakpuasan pelanggan serta dapat bersaing secara sehat dalam pasarnya dengan perusahaan lain yang sejenis. Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi competitive advantage dan citra merek perusahaan smartphone Oppo terhadap minat beli mahasiswa di Universitas Bangka Belitung. Adapun metode penelitian yang digunakan adalah metode deskriptif kualitatif, menggunakan riset, pengumpulan data, observasi dan wawancara. Dari hasil penelitian yang didapat, strategi competitive advantage dan citra merek sangat berpengaruh terhadap minat beli Mahasiswa di Universitas Bangka Belitung terhadap Smartphone Oppo.
Analisis Swot dan Strategi Pengembangan di Kantin Universitas Bangka Belitung Riki Sanjaya; Sharan Aisya Adzkia; Shintia; Indah Noviyanti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.22946

Abstract

Kantin merupakan fasilitas penting dalam lingkungan pendidikan tinggi, khususnya di Universitas Bangka Belitung. Keberadaannya tidak hanya sebagai tempat penyedia makanan dan minuman, tetapi juga berperan dalam menciptakan lingkungan kampus yang nyaman dan kondusif. Meskipun demikian, pengelolaan kantin seringkali menghadapi tantangan seperti ketersediaan menu terbatas, kebersihan lingkungan yang kurang terjaga, dan layanan yang tidak memuaskan. Penelitian ini bertujuan untuk mengkaji implikasi pengembangan dan strategi pengelolaan kantin di Universitas Bangka Belitung dengan fokus pada analisis preferensi dan persepsi civitas akademika, evaluasi fasilitas kantin yang sudah ada, serta pembangunan strategi pengelolaan yang efektif. Diharapkan penelitian ini dapat memberikan rekomendasi untuk meningkatkan kualitas layanan kantin dan menciptakan lingkungan kampus yang lebih kondusif.
Kewirausahaan: Membangun Ekonomi Lokal Dan Mengarahkan Masa Depan Berdaya Saing Ditengah Kasus Korupsi Timah 271T Bangka Belitung Suci Wulandari; Tiara Augus Fitriani; Indah Noviyanti
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 5 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.170

Abstract

The Bangka Belitung Islands are known to be rich in tin resources so it cannot be denied that most of the people make their living from tin but are now shackled by the 271T corruption case. This study aims to evaluate how big the impact of entrepreneurship is on Bangka Island, especially Central Bangka Regency, after the rise in tin corruption cases which disrupted people's work, apart from that local fishermen were also affected by the existence of sea mines. Entrepreneurship plays an important role in building local economies and guiding a competitive future. This research aims to analyze how the Timah 271T Bangka Belitung corporation can increase its competitive capabilities through entrepreneurship that is oriented towards developing local resources and increasing community participation in the economic development process. This research applies a quantitative approach in its methodology and utilizes a questionnaire as a data collection tool. The population studied was MSME entrepreneurs in Central Bangka Regency, with a total of 39 respondents. The multiple regression analysis used, namely SPSS version 27 software, was used as a data analysis method. The test results show that the coefficient of determination is 0.288, which means that around 28.8% of the variation in the dependent variable can be seen in the independent variables studied. This value shows that the Local Economy and Competitiveness variables influence Entrepreneurship in MSMEs in Central Bangka by 28.8%. The t test results show that Local Economy (X1) has no influence on Entrepreneurship, while Competitiveness (X2) has a significant influence on MSME entrepreneurship in Central Bangka. The results of this research will contribute to the development of effective entrepreneurial strategies to increase the competitiveness of MSME entrepreneurs in Central Bangka and encourage local economic growth.
Analisis Keunggulan Bersaing Pada Kinerja Penjualan PT. Abdillah Sukses Bersama Bima Bima; Deby Ardea; Egha Putra Pramana; Indah Noviyanti
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.157

Abstract

This study aims to analyze the effect of competitive advantage on the sales performance of PT Abdillah Sukses Bersama. The purpose of this study is to identify the strengths, weaknesses, opportunities, and threats of PT Abdillah Konveksi. In addition, this study discusses the various strategies used by Abdillah Konveksi to improve their sales performance. In this study, the author collected data through interviews and observations. The results showed that Abdillah Konveksi is in a fairly good condition compared to its competitors' convection positions, each of which has its own characteristics and advantages. Abdillah Konveksi is also able to take advantage of opportunities from the problems that exist in the Bangka Belitung Islands. One of the famous convections in Bangka Belitung, PT Abdillah Sukses Bersama, emerged as a result of the most appropriate initial strategy, which focuses on promotional strategies to publicize and build the brand. Keyword: , , and
Analisis Swot Dalam Perencanaan Strategi Pemasaran Umkm Juragan Pisang 99 di Pangkalpinang Mirna Mirna; Jennie Rorensia; Kurniawan; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.942

Abstract

The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.
Menghadapi Tantangan Era Digital, Strategi Integrasi Media Sosial, Literasi Digital dan Inovasi Bisnis Harry Saptarianto; Shelvi Deviani; Syamas Isti Anah; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.955

Abstract

The digital era is an era where an era experiences rapid progress that leads to digital. This era is characterized by fast and easy access to information. Technology that is developing more rapidly has brought many significant changes. This research uses the literature review method. Literature review is a description of theories, findings, other research materials obtained by analyzing the results of publications such as books, research articles or others related to research questions that have been prepared previously. Facing the challenges of the digital era requires several strategies such as social media integration strategies, digital literacy and business innovation. Business people are expected to be able to evaluate technology which is increasingly developing rapidly. They can't just rely on offline business. The development of the digital era has had a significant influence on every aspect of life. What is felt is the ease of access to information which is driven by the development of technology, making it easier for every human activity in various fields including education, trade and health.
Analisis SWOT terhadap Pengembangan Strategi Bisnis Pada Warung Makan Asyik Desa Balunijuk Zianah Safitri; Wendi El; Viona Paskreyanti Sitorus; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.967

Abstract

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.
Co-Authors Aditiya Dwi Pangestu Ahmad Zohri Yanda Alif Akbar Alvito Alvito Amelia Patrina Ayu Meilina Zahra Bima Bima Deby Ardea Desilia Eka Widyasari Dini Amanda Dini Oktariani Egha Putra Pramana Erista Febriani Fabian Alichsan Fauzan Fajrullah Feyza Yudhistira Gustian Audi Hansen Tandi Harry Saptarianto Hashya Olivia Balqis Indah Registiana Iren Ajeng Iska Nadiatus Solihah jennie rorensia Kamelya Dewanti KARTINI Khusna Khusna Kurniawan Lauren Theodora Lestari Lestari Lindiani Lindiani listawati Lusi Utari Luvia Puterima Marco Naibaho Hamonangan Meshanda Priscilia Miftahul Hayatunnisa Muhammad Alka Sogih Mawadha Novita Herlissha Nurkholis Olivia Anjelina Patrick Vandreno Chandra Putri Dita Rahma Gusti Pratama Resvita Aprilianti Riki Sanjaya Rohayati Rohayati Sari Safitri Sari Sapira Sendy Pratama Sharan Aisya Adzkia Shelvi Deviani Shifa Istianah Azzahra Shintia Silvania Silvi Dwi Ananda Silvia Dwi Putri Sipa Aulia Solly Aryza Suci Wulandari Sultan Ilhamsyah Sumar Sumar Sumar Surya Adi Nugroho Syamas Isti Anah Tasya Armenda Thara Yuniar Tiara Augus Fitriani Tiara, Tiara Augus Fitriani Triyana Dinanti Tusinah Ummi Kalsum Syahbari Utari Gita Putri Veolen Veolen Veronica Ruth Rohani Siburian Vindi Nurmala Dewi Viona Paskreyanti Sitorus Wahyu Dwi Saputra Hadi Wardatu Nurusyifa Wendi El Wirena Nayala Wishal Putra Hendrawan Yoga Pratama Yona Melisa Lie Zianah Safitri