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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Manajemen Bisnis Kewirausahaan AKSIOMA : Jurnal Manajemen Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal bintang manajemen Jurnal Riset Manajemen Jurnal Mahasiswa Kreatif Pusat Publikasi Ilmu Manajemen Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi JAMBE: Jurnal Akuntansi Manajemen Bisnis dan Ekonomi
Indah Noviyanti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sumber Daya Strategis dan Ketidakpastian Lingkungan Untuk Peningkatan Strategi Kompetitif UKM Kecil Sektor Kuliner Pangkalpinang Luvia Puterima; Alvito Alvito; Meshanda Priscilia; Muhammad Alka Sogih Mawadha; Sari Sapira; Utari Gita Putri; Yona Melisa Lie; Indah Noviyanti
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.367

Abstract

Pangkalpinang is one of the areas in the Bangka Belitung Islands which has 24,512 Small and Medium Business in June 2022 and continues to grow every year. It is important for Small and Medium Business to improve the culinary sector's competitive strategy in Pangkalpinang, taking into strategic resources and environmental uncertainties that may affect business. Competitive strategy is useful in determining the sustainability of Small and Medium Business in Pangkalpinang. This includes 1) Strategic resources, a) Human resources (HR), b) Raw materials and suppliers, c) Strategic locations, d) Technology and infrastructure. 2) Environmental uncertainty, a) Consumption trends, b) Competition, c) Regulation, d) Economics and costs. The specific objective of this research is how Small and Medium Business of culinary in the city of Pangkalpinang can overcome obstacles to develop their business and develop competitive strategies. The research method that researchers use is a quantitative method by collecting and analyzing data in the form of statistics to answer the questions that researchers formulated and to test hypotheses. We collect data by sharing Google forms to owner of the Small and Medium Business in several areas of Pangkalpinang City. In this study, the results showed that there was no influence between strategic resources and environmental uncertainty on efforts to improve the competitive strategy of Small and Medium Business in the Pangkalpinang culinary sector. The implication of this research for the future is that further studies of the same kind can be carried out but in different locations to see whether the results of this study will give the same results elsewhere.
ANALISIS SWOT MENJADI SEBUAH ALAT STRATEGIS UNTUK MENINGKATKAN DAYA SAING ORGANISASI: STUDI UMKM RUMAH MAKAN PONDOK RUMBIO Putri Dita; Sari Safitri; Indah Noviyanti
Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam lingkungan bisnis semakin ketat, analisis SWOT terbukti berfungsi sebagai alat strategi yang efektif bagi organisasi yang ingin meningkatkan daya saing. Studi ini melihat analisis bagaimana SWOT berfungsi untuk menentukan komponen internal (seperti kekuatan dan kelemahan) dan eksternal (seperti peluang dan ancaman) yang berpotensi mempengaruhi keberhasilan suatu perusahaan. Hasil analisis tersebut, perusahaan dapat mengembangkan strategi yang memanfaatkan sumber daya dan waktu (SO), memanfaatkan waktu untuk memitigasi kelemahan (WO), memanfaatkan sumber daya untuk mencegah ancaman (ST), atau mengembangkan strategi yang tepat, misalnya untuk memitigasi kelemahan dan ancaman (WT). Hasil penelitian ini menunjukkan bahwa bisnis dapat menggunakan analisis SWOT untuk mengidentifikasi indikator kinerja utama secara sistematis, serta menyusun strategi yang selaras dengan kondisi lingkungan bisnis untuk meningkatkan daya saing secara berkelanjutan. Meskipun demikian, itu harus dipahami bahwa analisis SWOT hanyalah salah satu aspek dari proses perencanaan strategi yang lebih besar, sehingga integrasi dengan metode analisis lainnya dapat memberikan hasil yang lebih holistik dan mendalam.
Implementasi Manajemen Strategik Dalam Peningkatan Mutu Pendidikan Di Lingkungan Fakultas Ekonomi Universitas Bangka Belitung Indah Noviyanti; Ahmad Zohri Yanda; Amelia Patrina; Hansen Tandi; Marco Naibaho Hamonangan; Rohayati Rohayati; Wahyu Dwi Saputra Hadi; Veolen Veolen
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.661

Abstract

This study aims to determine the implementation process of strategic management in improving the quality of higher education at the Faculty of Economics, University of Bangka Belitung. This research uses descriptive method with quantitative approach. The population of this study were all students of the Faculty of Economics, Siliwangi University. The sample taken was 35 student representatives consisting of Management, Accounting, Economics, and Digital Business majors. Data collection was carried out by conducting observations and distributing questionnaires distributed using Google Form. The data collected is then processed by analysis. Based on the analysis and discussion that has been carried out, it can be concluded that the implementation of strategic management plays an important role in improving the quality of higher education at the Faculty of Economics, University of Bangka Belitung. The provision of facilities that support the administration and learning process, satisfying services, active participation of teaching staff and students, effective performance evaluation and control, and collaboration of all components are key factors in the implementation of strategic management.
Pengaruh Strategi Competitive Advantage dan Citra Merek terhadap Minat Beli Produk Oppo dikalangan Mahasiswa UBB Kartini; Listawati; Iska Nadiatus Solihah; Indah Noviyanti
AKSIOMA : Jurnal Manajemen Vol 3 No 2 (2024): AKSIOMA : Jurnal Manajemen [Agustus-Januari 2024]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v3i2.3433

Abstract

Competitive advantage dan citra merek menjadi sangat penting untuk sebuah perusahaan agar produknya dapat menarik minat pembeli. Konsumen yang semakin kritis ketika memilih suatu produk, mendorong perusahaan untuk meningkatkan mutu produk agar dapat bersaing dan menghindari ketidakpuasan pelanggan serta dapat bersaing secara sehat dalam pasarnya dengan perusahaan lain yang sejenis. Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi competitive advantage dan citra merek perusahaan smartphone Oppo terhadap minat beli mahasiswa di Universitas Bangka Belitung. Adapun metode penelitian yang digunakan adalah metode deskriptif kualitatif, menggunakan riset, pengumpulan data, observasi dan wawancara. Dari hasil penelitian yang didapat, strategi competitive advantage dan citra merek sangat berpengaruh terhadap minat beli Mahasiswa di Universitas Bangka Belitung terhadap Smartphone Oppo.
Analisis Swot dan Strategi Pengembangan di Kantin Universitas Bangka Belitung Riki Sanjaya; Sharan Aisya Adzkia; Shintia; Indah Noviyanti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.22946

Abstract

Kantin merupakan fasilitas penting dalam lingkungan pendidikan tinggi, khususnya di Universitas Bangka Belitung. Keberadaannya tidak hanya sebagai tempat penyedia makanan dan minuman, tetapi juga berperan dalam menciptakan lingkungan kampus yang nyaman dan kondusif. Meskipun demikian, pengelolaan kantin seringkali menghadapi tantangan seperti ketersediaan menu terbatas, kebersihan lingkungan yang kurang terjaga, dan layanan yang tidak memuaskan. Penelitian ini bertujuan untuk mengkaji implikasi pengembangan dan strategi pengelolaan kantin di Universitas Bangka Belitung dengan fokus pada analisis preferensi dan persepsi civitas akademika, evaluasi fasilitas kantin yang sudah ada, serta pembangunan strategi pengelolaan yang efektif. Diharapkan penelitian ini dapat memberikan rekomendasi untuk meningkatkan kualitas layanan kantin dan menciptakan lingkungan kampus yang lebih kondusif.
Analisis Keunggulan Bersaing Pada Kinerja Penjualan PT. Abdillah Sukses Bersama Bima Bima; Deby Ardea; Egha Putra Pramana; Indah Noviyanti
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.157

Abstract

This study aims to analyze the effect of competitive advantage on the sales performance of PT Abdillah Sukses Bersama. The purpose of this study is to identify the strengths, weaknesses, opportunities, and threats of PT Abdillah Konveksi. In addition, this study discusses the various strategies used by Abdillah Konveksi to improve their sales performance. In this study, the author collected data through interviews and observations. The results showed that Abdillah Konveksi is in a fairly good condition compared to its competitors' convection positions, each of which has its own characteristics and advantages. Abdillah Konveksi is also able to take advantage of opportunities from the problems that exist in the Bangka Belitung Islands. One of the famous convections in Bangka Belitung, PT Abdillah Sukses Bersama, emerged as a result of the most appropriate initial strategy, which focuses on promotional strategies to publicize and build the brand. Keyword: , , and
Pengaruh Strategi Inovasi Terhadap Penggunaan Teknologi Informasi Dalam Industri UMKM Sendy Pratama; Thara Yuniar; Wishal Putra Hendrawan; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3046

Abstract

In the current era of digitalization and globalization, innovation strategies are very important to build MSMEs to improve performance and competitiveness. The aim of this research is to understand the impact of innovation strategies on the use of information technology in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. This research applies a qualitative approach to analyze data from various relevant literature, such as books and scientific journals, to understand how innovation strategies can encourage the adoption of information technology and how this technology contributes to improving the performance of MSMEs. This research shows that the synergy between innovation strategies and the use of information technology is very useful for improving the performance and competitiveness of MSMEs. By using innovation strategies and utilizing information technology effectively, MSMEs can overcome various business challenges and take advantage of market opportunities to achieve sustainable growth and long-term success. The results of this research provide a significant contribution to understanding and practice in the MSME industry.
Analisis Strategi Promosi Bisnis UMKM Coffee Shop Dengan Menggunakan Media Sosial: Studi Kasus: Triple Seven Pangkalpinang Lindiani Lindiani; Indah Registiana; Fauzan Fajrullah; Indah Noviyanti
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3061

Abstract

This study aims to analyze the promotional strategies used by Micro, Small and Medium Enterprises (MSMEs) Coffee Shop, especially Triple Seven Pangkalpinang, through social media. The method used is descriptive analysis with a qualitative approach, where data is collected through direct observation, interviews with the owner, and documentation studies. The results showed that Triple Seven Pangkalpinang has implemented various promotional strategies through social media. In addition, it was found that the promotional strategy succeeded in increasing brand awareness and increasing customer interaction. In conclusion, the use of social media as a promotional tool for MSME Coffee Shops such as Triple Seven Pangkalpinang helps in the effectiveness to increase visibility and customer engagement, as well as strengthen their position in Pangkalpinang's local coffee industry.
Efforts to Increase Reuse Intention with the TAM Model for Multi-Service Application Users Sumar Sumar; Indah Noviyanti; Novita Herlissha; Dini Oktariani
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.310

Abstract

As time advances, humans need technology as a tool to help and facilitate all their activities in daily life, one of which is in the fields of transportation or food. In Indonesia, technological developments in the transportation sector can be seen from the rapid development of the Grab application. Through the Grab application, initially OVO was only used by the public as a payment method for Grab's transportation services. But now consumers can carry out various activities ranging from transportation to ordering food. This phenomenon illustrates how the Grab application with a payment system via OVO can be massively accepted by the Indonesian people. Acceptance of this technology can be analyzed using the Technology Acceptance Model (TAM). When using technology, people do not always receive the benefits, accept the convenience, and fully accept the risks, but often there is resistance or mistakes often occur. Therefore, this research aims to analyze the influence of the Technology Acceptance Model (TAM) with the variables perceived usefulness, perceived ease of use, and Perceived Risk in Grab application users on Reuse Intention. The population of this study were all Grab application users in Pangkalpinang City, with purposive sampling involving 112 respondents whose characteristics of application users ranged from 18-50 years and had also used the OVO feature for at least 1 year. The analytical method that will be used to analyze the data is SPSS 26.0. The results of this research explain that the variables perceived usefulness, perceived ease of use, and Perceived Risk have an influence on Reuse Intention.
MANAJEMEN STRATEGI PENINGKATAN PRESTASI AKADEMIK DAN NON-AKADEMIK DI SD MUHAMMADIYAH 15 SURABAYA Nurkholis; Ayu Meilina Zahra; Indah Noviyanti; Shifa Istianah Azzahra; Silvia Dwi Putri; Tusinah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10 No. 01 Maret 2025 In Process
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.23611

Abstract

This study aims to describe the management strategies to improve academic and non-academic achievements at SD Muhammadiyah 15 Surabaya. This research uses a field research method with a qualitative approach. Data were collected through observation, interviews, and documentation. The results showed that the school implements various strategies to improve student achievement, including developing soft skills, providing extracurricular activities, increasing creativity and innovation, and entrepreneurship training. In addition, the school also utilizes technology in learning, provides guidance and counseling, establishes partnerships with external parties, conducts regular evaluations, and improves teacher competence. Parental involvement is also a key factor in the success of these strategies. Keywords: Management Strategy, Academic Achievement, Non-Academic Achievement
Co-Authors Aditiya Dwi Pangestu Ahmad Zohri Yanda Alif Akbar Alvito Alvito Amelia Patrina Ayu Meilina Zahra Bima Bima Deby Ardea Desilia Eka Widyasari Dini Amanda Dini Oktariani Egha Putra Pramana Erista Febriani Fabian Alichsan Fauzan Fajrullah Feyza Yudhistira Gustian Audi Hansen Tandi Indah Registiana Iska Nadiatus Solihah Kamelya Dewanti KARTINI Lauren Theodora Lestari Lestari Lindiani Lindiani listawati Lusi Utari Luvia Puterima Marco Naibaho Hamonangan Meshanda Priscilia Miftahul Hayatunnisa Muhammad Alka Sogih Mawadha Novita Herlissha Nurkholis Olivia Anjelina Patrick Vandreno Chandra Putri Dita Resvita Aprilianti Riki Sanjaya Rohayati Rohayati Sari Safitri Sari Sapira Sendy Pratama Sharan Aisya Adzkia Shifa Istianah Azzahra Shintia Silvania Silvi Dwi Ananda Silvia Dwi Putri Suci Wulandari Sultan Ilhamsyah Sumar Sumar Sumar Tasya Armenda Thara Yuniar Tiara, Tiara Augus Fitriani Triyana Dinanti Tusinah Ummi Kalsum Syahbari Utari Gita Putri Veolen Veolen Veronica Ruth Rohani Siburian Vindi Nurmala Dewi Wahyu Dwi Saputra Hadi Wardatu Nurusyifa Wirena Nayala Wishal Putra Hendrawan Yoga Pratama Yona Melisa Lie