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Pemasaran Digital sebagai Katalis Perubahan: Inovasi dalam Membangun Ketahanan Pesantren Rahma Nanda Nur Azizah; Mutiatus Sofiah; Luat happyana
Jurnal Bintang Manajemen Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3257

Abstract

This research aims to explore the role of digital marketing as a catalyst for change in building resilience among pesantrens in the digital era. A qualitative method was employed with a case study approach on pesantrens in Banyuwangi that have adopted digital marketing strategies. Data were collected through in-depth interviews with pesantren managers, document analysis, and direct observation of social media content and websites of the pesantrens. Thematic and descriptive analyses were used to understand digital marketing strategies, the impact of content marketing, and the use of social media in building pesantren communities. The findings indicate that effective digital marketing enhances pesantren visibility, community engagement, and student participation in online education programs. Content marketing strategies play a crucial role in conveying Islamic educational values and strengthening pesantren identities, while social media facilitates closer interaction between pesantrens and their communities. These findings provide insights into how pesantrens can strategically leverage digital technology to remain relevant and competitive in the evolving digital era.
Kolaborasi Guru dan Manajemen Sekolah dalam Pengembangan Kurikulum Efektif Muti Atus Sofiah; Rahma Nanda Nur Azizah; Luat happyana
Jurnal Bintang Manajemen Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3258

Abstract

This research aims to identify the role of collaboration between teachers and school management in developing an effective curriculum at SMP Plus Darussalam. The research method used is a qualitative approach with a case study design. Data was collected through in-depth interviews with school principals, teachers and students, as well as participatory observation and analysis of documents related to the curriculum. The research results reveal that close collaboration between teachers and school management is very important in designing and implementing a curriculum that suits students' needs. Collaborative involvement with various parties enriches the curriculum development process, increases the relevance of the material, and facilitates responsive adjustments to educational challenges. This research concludes that a collaborative approach not only improves curriculum quality but also increases teacher satisfaction and student motivation. The implication of these findings is the need to integrate collaborative models in curriculum development in other schools to achieve more adaptive and effective education, as well as strengthen a supportive and inclusive learning environment.