Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mahasantri: Jurnal Pendidikan dan Studi Islam
Rukmi Octaviana , Dila
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STARTEGI MARKETING PUBLIC RELATION PADA GENERASI MILENIAL DI PONDOK PESANTREN SUPERCAMP LA RAIBA HANIFIDA JOMBANG: STARTEGI MARKETING PUBLIC RELATION PADA GENERASI MILENIAL DI PONDOK PESANTREN SUPERCAMP LA RAIBA HANIFIDA JOMBANG Fadlilah, Kusnul; Aditya Ramadhani, Reza; Rukmi Octaviana , Dila
JURNAL MAHASANTRI Vol. 4 No. 1 (2023): Jurnal Mahasantri Volume 4 Nomor 1 September 2023
Publisher : LP2M IAI NURUL HAKIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57215/pendidikanislam.v4i1.351

Abstract

This study aims to determine the marketing public relations strategy for the millennial generation at the La Raiba Hanifida Supercamp Islamic Boarding School. With the Marketing Public Relations strategy in Islamic boarding schools, it is still not optimal if only with an offline system because the target is currently 13-17 years old. The initial assessment carried out by the researchers at the La Raiba Hanifida Supercamp Islamic Boarding School, that the number of students was still small because in the field of public relations it was still in the process of development at the Islamic boarding school. Researchers used a descriptive qualitative research approach in digging up data. Based on the problems above, this research is to describe how the Marketing Public Relations strategy for the millennial generation at the La Raiba Hanifida Supercamp Islamic Boarding School. The results showed that the marketing public relations strategy of the millennial generation at the La Raiba Hanifida Islamic Boarding School in Jombang optimizes promotions through direct communication and indirect communication. By distributing brochures, as well as through social media. To carry out a marketing public relations strategy for the millennial generation at the La Raiba Hanifida Islamic Boarding School, Jombang. There are 7 Marketing Public Relations strategies (Publications, Media Identity, Events, news, speeches, participating in social activities, Sponsors).
Co-Authors Aditya Ramadhani, Reza Fadlilah, Kusnul