Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial
Toyin O. Akintola
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Use of Virtual Reality in Public Relations Campaign Joshua Kayode Okunade; Toyin O. Akintola
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.329

Abstract

Virtual Reality (VR) has emerged as a transformative technology with the potential to revolutionize various industries, including public relations (PR). VR offers immersive experiences that can engage audiences in ways traditional media cannot. As Virtual Reality (VR) emerges as a potential game-changer in public relations (PR) campaigns, it is essential to assess the challenges and opportunities associated with its integration critically. Two theoretical frameworks, the Technology Acceptance Model (TAM) and the Media Richness Theory (MRT), were deployed in the study. The research adopted a survey method using questionnaire to generate data. This study underscores the transformative potential of VR to enhance audience engagement, brand recall, and emotional connections. The findings reveal that younger, educated, and tech-savvy demographics are particularly receptive to VR, validating its appeal to dynamic audiences. While VR demonstrates strong potential in creating immersive and interactive experiences, barriers such as high costs, limited technical expertise, and compatibility challenges hinder its widespread adoption. The findings reveal that younger, educated, and tech-savvy demographics are particularly receptive to VR, validating its appeal to dynamic audiences. While VR demonstrates strong potential in creating immersive and interactive experiences, barriers such as high costs, limited technical expertise, and compatibility challenges hinder its widespread adoption. This study underscores the transformative potential of VR to enhance audience engagement, brand recall, and emotional connections.
Co-Authors Joshua Kayode Okunade