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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Britain International of Humanities and Social Sciences (BIoHS) Journal
Joshua Kayode Okunade
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Assessment on the Role of the Nigerian Media in Educating the Children and Adolescent on the Value of Sex Education Joshua Kayode Okunade; Timothy Ekeledirichukwu Onyejelem; Esther Ukpe; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 2 (2024): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i2.303

Abstract

This study focused on the assessment of the role of the Nigerian media in educating the children and adolescent on the value of sex education, using two educational institutions in Lagos State. The research study adopted the survey method to collect data for an in-depth analysis, the researchers conducted a descriptive study with four objectives and four research questions. A total of 300 adolescents were randomly selected from among the 60865 students enrolled in Cedec International Secondary School and undergraduates of the University of Lagos State (Unilag) as part of a purposive sampling strategy for the research study. Data was gathered through the use of a questionnaire, which was then analyzed and summarized using frequency and percentage. The findings of this research show that most of the adolescents have insufficient knowledge about sex education therefore adolescents require scientific, religious and factual information to help them develop positive sexual attitudes and responsible healthy behaviors Moreover, most of the respondents agreed to the fact that sex education is effective, but most of them do not have sufficient knowledge so they require knowledge to prevent them from inventing their own mythologies and developing anti-social behaviors. Thus, the study recommends the encouragement of more sex education contents or programme in the Nigerian media through creditable sources such as national televisions and radios.
Media Coverage of Covid-19 and Readers’ Perception of Credibility of Fake News Joshua Kayode Okunade
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1269

Abstract

Fake news is not new, nevertheless, new communication technologies have allowed for new ways to produce, distribute, and consume fake news which makes it harder to differentiate what information to trust and it is especially evident in this period of COVID-19. This study investigates the online media coverage of COVID-19 and Readers’ Perceptions of source credibility of fake news. The objectives of the study are: to find out the level of infiltration of COVID-19 fake news vide the Nigerian online news space and to ascertain how this has affected the credibility of Nigerian online Newspapers by its readers. The study employed the Source Credibility theory, and the Theory of Rumor Transmission. The study method was a survey method with an administration of four hundred copies of the questionnaire. 383 questionnaires were collected and found useable for analysis, representing 96.14% of the administered instrument, and ideal enough for the generalization of the study’s findings to a large population. This study therefore recommended that journalists should strictly adhere to the essentials of news reportage and dissemination which are accuracy and truthfulness to maintain quality in the media while paying paramount attention to media and information literacy and new fact-checking services.
Assessment of Influencer Marketing in the Nigerian Public Relations Industry Omolara Oluwabusayo Akin-Odukoya; Joshua Kayode Okunade; Sunday Ogbonna; Funmi Falobi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1270

Abstract

This study deals with assessment of influencer marketing in the Nigerian public relations industry. This paper employed The Media Consumption Theory and Uses and Gratifications Theory (UGT). The theories of media consumption focus on the method and reasons media contents are engaged, such as the selection, interpretation, and response to media content, and how consumers are affected by media in the sense that social media platforms have revolutionized the interaction and sharing of information, facilitating global connectivity and nurturing communities. Nigeria's consumer environment is diverse. Two prominent trends are the middle class and increasing urbanisation. As more Nigerians move into cities and their incomes rise, consumer behaviour is moving towards modern shop formats. This is a reflection of consumers' desire for better products in emerging markets. Modern commerce channels such as supermarkets and shopping malls are growing in popularity. The changing needs of urban consumers for convenience, variety of products, and a more structured shopping experience are reflected in this growth. It can be conclude that Influencer marketing has become a powerful and indispensable tool in the Nigerian public relations industry, transforming the way brands engage with their audiences. Its ability to foster authenticity, drive consumer trust, and enhance brand visibility has positioned it as a preferred strategy over traditional advertising methods. While challenges such as fake engagement metrics, regulatory gaps, and audience saturation persist, a data-driven and strategic approach can mitigate these issues, ensuring effective campaigns.
Use of Virtual Reality in Public Relations Campaign Joshua Kayode Okunade; Toyin O. Akintola
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.329

Abstract

Virtual Reality (VR) has emerged as a transformative technology with the potential to revolutionize various industries, including public relations (PR). VR offers immersive experiences that can engage audiences in ways traditional media cannot. As Virtual Reality (VR) emerges as a potential game-changer in public relations (PR) campaigns, it is essential to assess the challenges and opportunities associated with its integration critically. Two theoretical frameworks, the Technology Acceptance Model (TAM) and the Media Richness Theory (MRT), were deployed in the study. The research adopted a survey method using questionnaire to generate data. This study underscores the transformative potential of VR to enhance audience engagement, brand recall, and emotional connections. The findings reveal that younger, educated, and tech-savvy demographics are particularly receptive to VR, validating its appeal to dynamic audiences. While VR demonstrates strong potential in creating immersive and interactive experiences, barriers such as high costs, limited technical expertise, and compatibility challenges hinder its widespread adoption. The findings reveal that younger, educated, and tech-savvy demographics are particularly receptive to VR, validating its appeal to dynamic audiences. While VR demonstrates strong potential in creating immersive and interactive experiences, barriers such as high costs, limited technical expertise, and compatibility challenges hinder its widespread adoption. This study underscores the transformative potential of VR to enhance audience engagement, brand recall, and emotional connections.
Child Abuse in Nigerian Polity: A Content Analysis on Two Major Newspapers Joshua Kayode Okunade; Martha A. Odutola; Timothy Ekeledirichukwu Onyejelem
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.331

Abstract

This study employed a content analysis on child abuse in Nigerian polity regarding two major newspapers in Nigeria, The Nation and The Guardian newspapers from January to December, 2022. Specifically, the study sought to find out the frequency of the coverage of child abuse in Nigeria newspapers, determine what category of story has the highest report in the newspapers, ascertain which newspaper shows a higher commitment to the coverage of child abuse, examine the level of prominence given to child abuse by Nigerian newspapers, and assess the direction, tone, and slant used in the reports by Nigerian newspapers. Adoption of systematic random sampling, which was used to select the sample size of the study, and purposive sampling, which was used to select two major newspapers to enable adequate knowledge of all issues in the selected newspapers for the study, were used as the sampling techniques in the process of selecting the issues for the newspapers that were analysed. The occurrences were analysed using descriptive statistics. Descriptive statistics include frequency counts and percentages with the use of SPSS version 23. The study adopted the Agenda Setting Theory. The findings showed that child abuse stories were under-reported. Only 55 issues out of 146 issues that were analysed have reports on child abuse, this means only 38% of news stories for the year 2022 from January to December 2022 had reports on child abuse while 62% had none. From this study, it was discovered that newspapers do not commit to reporting stories on child abuse. The study, therefore, recommended that efforts should be made by newspaper houses to ensure all child abuse stories are reported with in-depth analysis and are positioned on the front page of every newspaper. More so, the selected newspapers should put more attention on the fight against child abuse, because so many Nigerians are waiting to be educated and informed by the press.
Co-Authors Esther Ukpe Funmi Falobi Martha A. Odutola Muhammad Ridwan Omolara Oluwabusayo Akin-Odukoya Sunday Ogbonna Timothy Ekeledirichukwu Onyejelem Toyin O. Akintola