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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Wanstum Wanstum
Universitas Tarumanegara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Gacha Addiction and In-App Purchases: A Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey data collected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires. The results indicate that gacha addiction significantly influences the intention to purchase in-app items, while good price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in the relationship between gacha addiction and purchase intention. Keywords: Gacha Addiction; Genshin Impact; Good price; In-App Purchase Intention; Mobile game loyalty
Co-Authors Cokki Cokki Haris Maupa Sulaiman, Syarifuddin