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All Journal E-Jurnal Manajemen Universitas Udayana IJIES (International Journal of Innovation in Enterprise System)
Sandhy Widyasthana
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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ANALISA STRATEGI MARKETING APLIKASI PONSEL KE PETANI INDONESIA Dessy Sagita Putri Sulaeman; Sandhy Widyasthana
E-Jurnal Manajemen Vol 14 No 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i1.p05

Abstract

Aplikasi Sobat Jempolan, sebagai aplikasi pertanian yang dikembangkan oleh FMC Indonesia, memiliki jumlah unduh yang sangat minim, yaitu hanya sekitar 0,01 persen dari total target pengguna. Pada penelitian ini, analisis dilakukan untuk merumuskan strategi marketing yang dapat digunakan untuk meningkatkan jumlah unduh. Penelitian ini dilakukan dengan menyebarkan kuesioner ke 203 petani yang tersebar di wilayah Jawa Barat. Data yang diperoleh dari kuesioner diolah untuk dilakukan analisis menggunakan kanvas value proposition. Hasil penelitian menunjukkan bahwa marketing yang menargetkan petani lebih efektif jika menggunakan pendekatan luring berbasis interaksi. Kelompok tani dan kios tani merupakan alternatif saluran luring yang relevan, karena para petani umumnya mendapatkan informasi terkait pertanian melalui saluran tersebut. Strategi ini dapat diperkuat dengan pemberian insentif berbasis kode referral untuk mendorong adopsi dan penyebaran aplikasi melalui jaringan petani. Kombinasi pendekatan luring dengan insentif dirancang untuk mengatasi hambatan yang dialami oleh petani dan meningkatan daya tarik aplikasi di kalangan petani di Indonesia The Sobat Jempolan app, an agricultural application developed by FMC Indonesia, has an low numbers of download, reaching only around 0.01 percent of its total target user. This study aims to formulate marketing strategies to increase numbers of download. The research was conducted by distributing questionnaires to 203 farmers across West Java. Data collected from the questionnaires was analyzed using the value proposition canvas. Results indicated that marketing efforts targeting farmers are more effective when employing an offline, interaction-based approach. Farmer groups and agricultural kiosks present relevant offline channels, as farmers generally receive agricultural information through these sources. The strategy can be strengthened by implementing referral coce-based incentives to encourage adoption and dissemination within farmer networks. This combination of offline approaches and incentives is designed to address barriers faced by farmers and enhance the app’s appeal among Indonesian farmers.
The Project Performance Evaluation of PLBN Project Using Earned Value Management Method Malsya Debrina Nur Salsabila; Ika Arum Puspita; Sandhy Widyasthana
International Journal of Innovation in Enterprise System Vol. 6 No. 1 (2022): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijies.v6i01.139

Abstract

Process of monitoring and controlling projects requires data evaluation activities in the order to findout whether the project is in accordance with the plan to avoid an incompatibility between theplanning and the actual time. The failure of construction project almost reached the figure of 20% -40% which occurred in the project monitoring and controlling process. The purpose of this researchis analysis project performance with earned value management method at PLBN Project. Thisresearch was carried out by several stages: data collection, data processing and analysis. From theresults of the performance index analysis show that the project’s performance on the constructionproject is still not good. At week 16 the CPI and SPI values are 0.94 and 0.85. Both values can beinterpreted that the costs incurred are greater than planning and the implementation time is longerthan planning. The result of EAC is Rp. 2.423.695.294 with an estimated completion time is 21weeks which indicates that there is an additional 3 weeks of completion.
Co-Authors Dessy Sagita Putri Sulaeman Ika Arum Puspita Malsya Debrina Nur Salsabila