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All Journal Jurnal Studi Perhotelan dan Pariwisata
Yunita Peggy Tappy
Universitas Klabat, Sulawesi Utara
Agriculture, Biological Sciences & Forestry

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Evaluating the Brand Gestalt of Emerging Health Tourism Destinations Yunita Peggy Tappy; Deske W. Mandagi
Jurnal Studi Perhotelan dan Pariwisata Vol 2 No 2 (2024): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v2i2.3249

Abstract

Purpose: The aim of this study is to assess the brand gestalt of health tourism destinations (HTD) using the 4S brand gestalt dimension framework: storyscape, sensescape, servicescape, and stakeholderscape. D Method: ata were collected via a survey from 160 visitors to Manado, an emerging health tourism destination in North Sulawesi, Indonesia, specifically those visiting for health or medical treatment. Structural equation modeling (SEM) with SmartPLS software was employed for analysis. Result: The results indicate that all four dimensions significantly contribute to shaping the brand gestalt of HTD, with stakeholderscape emerging as the strongest predictor, followed by sensescape. These findings offer valuable insights for policymakers and Destination Management Organizations (DMOs), underscoring the need to enhance sensescape and servicescape elements to bolster the overall brand gestalt and attractiveness of health tourism destinations.
Determinants of Health Tourism Destination Attractiveness: A Comprehensive Systematic Review Deske W. Mandagi; Yunita Peggy Tappy
Jurnal Studi Perhotelan dan Pariwisata Vol 2 No 2 (2024): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v2i2.3261

Abstract

Purpose: This study aims to acquire a comprehensive understanding of the factors contributing to the attractiveness of medical tourism destinations (MTD). Method: Utilizing a systematic literature review (SLR) methodology, this research conducts an in-depth analysis of academic journal articles published between 2010 and 2024, indexed in the Scopus database. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method serves as the framework for this systematic review, ensuring the robustness of the review process through meticulous screening, data extraction, and synthesis of findings. Result: The results reveal four prominent factors determining medical tourism attractiveness. First, economic factors such as the cost of medical expenditures, destination competitiveness, and economic diversification. Second, cultural and social factors including destination attributes, tourism and vacation experience and geographical distance. Third, healthcare infrastructure and quality standards, encompassing service quality factors, medical treatment quality and government support for medical tourism infrastructure. Fourth, and lastly, marketing and promotional strategies, including branding, marketing, and destination perception. This comprehensive analysis provides valuable insights for stakeholders aiming to enhance the appeal of medical tourism destinations.
Co-Authors Deske W. Mandagi