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All Journal Sam Ratulangi Journal of Public Health Indonesian Journal of Public Health and Community Medicine
Grace Ester Caroline Korompis
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Dentistry Health Professions Medicine & Pharmacology Nursing Public Health

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Faktor-faktor Marketing Mix yang Berhubungan dengan Keputusan Pasien Memilih Rawat Inap Rumah Sakit Manembo-Nembo Bitung Rickhard Williams Makawimbang; Grace Ester Caroline Korompis; Sylvia L Mandey
Sam Ratulangi Journal of Public Health Vol. 1 No. 2 (2020): September 2020
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35801/srjoph.v1i2.32293

Abstract

Background: Hospital marketing management is an effort that can be done to make utilization of hospital services higher and thus impact on the decision of patient choosing a hospital, the high and low desire of consumers or the public to use a hospital service product based on the application of the existing marketing mix. Research Methods: This study was an observational study with a cross sectional study design. The population in this study were patients from all classes of hospital care. The sample in the study was a sample that met the inclusion and exclusion criteria of 53 patients. The variables in this study were the marketing mix variable, namely: location, cost, personnel, promotion, physical evidence, products with the dependent variable, namely the decision to choose hospitalization. The research data were analyzed using univariate, bivariate and multivariate analysis and logistic regression statistical calculations. Presentation of data was made in table and narrative form. The research data were analyzed using univariate, bivariate and multivariate analysis and logistic regression statistical calculations. Data presentation was made in the form of tables and narratives. Research Results: The results showed that there was a significant relationship between the location and the decision to choose hospitalization with a value of p = 0.004, there was a significant relationship between costs and the decision to choose hospitalization with a value of p = 0.000, there was a significant relationship between personnel and the decision to choose hospitalization with a value of p = 0,000, there was no significant relationship between promotion and the decision to choose hospitalization with a value of p = 0.184, there was a significant relationship between the process and the decision to choose hospitalization with a value of p = 0.018, there was a relationship between the product and the decision choosing hospitalization with a value of p = 0.013 and there was no significant relationship between physical evidence and the decision to choose to be hospitalized with a value of p = 0.300. The results of the multivariate analysis showed that cost (p = 0.001) was the most dominant factor influencing the decision to choose to be hospitalized at Manembo-nembo Type C Hospital. Conclusion: The conclusion of this study is that the factors of location, cost, personnel, processes and products are related to the decision to choose to be hospitalized. The most dominant factor related to the decision to choose to hospitalization is cost.
Faktor-Faktor yang Mempengaruhi Motivasi Kerja Tenaga Kesehatan di Puskesmas Kabupaten Minahasa Tenggara Pada Masa Pandemi Covid 19 Festy Debora Umpung; Junita Maya Pertiwi; Grace Ester Caroline Korompis
Indonesian Journal of Public Health and Community Medicine Vol. 1 No. 4 (2020): Oktober 2020
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35801/ijphcm.1.4.2020.31024

Abstract

Latar Belakang: Tenaga kesehatan harus memiliki motivasi kerja yang tinggi agar puskesmas bisa berperan optimal pada masa pandemi Covid-19. Beberapa faktor yang mempengaruhi motivasi kerja seperti kompensasi, kondisi kerja, kebijakan dan hubungan interpersonal. Tujuan penelitian ini yaitu untuk mengukur hubungan antara kompensasi, kondisi kerja, kebijakan dan hubungan interpersonal dengan motivasi kerja tenaga kesehatan di puskesmas Kabupaten Minahasa Tenggara.  Metode Penelitian: Penelitian ini merupakan penelitian kuantitatif dengan pendekatan studi potong lintang. Penelitian ini dilaksanakan di Kabupaten Minahasa Tenggara pada Maret-Oktober 2020. Responden dalam penelitian ini yaitu 61 tenaga kesehatan di puskesmas Minahasa Tenggara. Variabel dalam penelitian ini yaitu kompensasi, kondisi kerja, kebijakan, hubungan interpersonal dan motivasi kerja. Instrumen yang digunakan dalam penelitian ini yaitu kuesioner, dan lainnya. Data diperoleh melalui secara online menggunakan google form. Analisis data dilakukan secara univariat, bivariat dan multivariat. Hasil Penelitian: Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara kompensasi (p=0,000; r=0,615), kondisi kerja (p=0,000; r=0,731), dan kebijakan (p=0,000; r=0,723) dengan motivasi kerja dimana hubungan antar variabel termasuk pada kategori kuat dan hubungan antar kedua variabel ini searah atau semakin tinggi kompensasi, kondisi kerja, dan kebijakan akan diikuti dengan semakin tinggi motivasi kerja atau sebaliknya. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara hubungan interpersonal (p=0,000; r=0,474) dengan motivasi kerja dimana hubungan antar variabel termasuk pada kategori sedang dan hubungan antar kedua variabel ini searah atau semakin baik hubungan interpersonal akan diikuti dengan semakin baiknya motivasi kerja atau sebaliknya. Hasil penelitian ini menunjukkan bahwa diperoleh nilai β untuk kebijakan sebesar 0,968 (nilai terbesar) sehingga variabel yang paling dominan mempengaruhi motivasi kerja yaitu variabel kebijakan. Kesimpulan: Kesimpulan dari penelitian ini yaitu kompensasi, kondisi kerja, kebijakan dan hubungan interpersonal berhubungan dengan motivasi kerja tenaga kesehatan di puskesmas kabupaten Minahasa Tenggara. Variabel yang paling besar pengaruhnya yaitu kebijakan. Berdasarkan hasil penelitian ini maka pemerintah Kabupaten Minahasa Tenggara harus memperhatikan kompensasi, kondisi kerja, kebijakan dan hubungan interpersonal di puskesmas sehingga tenaga kesehatan dapat bekerja secara optimal khususnya pada masa pandemi Covid 19.
Co-Authors Festy Debora Umpung Junita Maya Pertiwi Rickhard Williams Makawimbang Sylvia L Mandey