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All Journal Jurnal Studi Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis
Azahar Kasim
Universiti Utara Malaysia
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
AGENDA SETTING IN GENERAL ELECTION BROADCASTS DURING THE CAMPAIGN PERIOD ON METRO TV AND TV ONE Amin Shabana; Astriana Baiti Sinaga; Azahar Kasim
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.135-150

Abstract

This study aims to examine the agenda-setting of election broadcast content on Metro TV and TV One during November 28, 2023, to February 10, 2024. It also seeks to identify differences in election coverage between the two television stations. Using a qualitative approach, the study analyzes election news aired during the campaign stage, focusing on variations in the political narratives presented. The findings reveal distinct agenda-setting and framing approaches between the two outlets. Metro TV frequently highlights the Anies Baswedan ticket, often portraying it positively compared to the other two presidential and vice-presidential candidates. In contrast, TV One adopts a more neutral stance, offering coverage that avoids overt bias while addressing violations related to the 2024 election. These findings contribute to the development of agenda-setting theory and have practical implications for both media and political discourse.
Co-Authors Amin Shabana Astriana Baiti Sinaga Fitri Avicenna Nisa Alfira Noor Aziah Abdullah Normahfuzah Ahmad Rachmat Kriyantono Reza Safitri