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All Journal MetaKom : Jurnal Kajian Komunikasi Interaktif: Jurnal Ilmu-Ilmu Sosial Jurnal Studi Komunikasi Jurnal Digital Media dan Relationship
Nisa Alfira
Universitas Brawijaya
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERSEPSI PEREMPUAN BEKERJA PADA IKLAN TEH SARIWANGI VERSI “MARI BICARA-TEMPAT FAVORIT” (STUDI WACANA GENDER PADA MEDIA IKLAN TELEVISI) Yuyun Agus Riani; Nisa Alfira; Reny Yulianti
Metakom Vol 2 No 1 (2018): 3rd Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v2i1.23

Abstract

Terrepresentasi dalam iklan Sari Wangi versi “Mari Bicara-Tempat Favorit”, dimana perempuan menjadi inisiator penyelesaian sekaligus memerankan fungsi melayani. Disisi lain, iklan ini juga memvisualkan adanya perbedaan pemaknaan istilah “Tempat Favorit” antara laki-laki (tempat tidur) dan perempuan (restoran). Penelitian ini mengidentifikasi persepsi perempuan menikah bekerja tentang iklan teh Sariwangi “Mari bicara-Tempat Favorit” : a. Isi cerita iklan adalah karakter budaya keluarga Indonesia, b. Peran perempuan melayani suami sudah tepat, c. Perempuan harus proaktif dalam penyelesaian masalah keluarga karena laki laki kecenderungan membiarkan, d. Laki-laki mempersepsi hubungan suami istri adalah hubungan seks, sehingga kata favorit merujuk pada tempat tidur, sedangkan perempuan berpersepsi tempat favorit adalah tempat romantis (restoran untuk makan malam). Kata Kunci : Gender dan media, persepsi , perempuan bekerja, iklan TV
ALWI DAHLAN DALAM LINTASAN RISET DI JURUSAN ILMU KOMUNIKASI FISIP UNIVERSITAS BRAWIJAYA Nisa Alfira; Sri Handayani
Interaktif : Jurnal Ilmu-Ilmu Sosial Vol 10, No 1 (2018)
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

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Abstract

Prof. M. Alwi Dahlan, Ph.D was the first Indonesian who became student of the founding fathers of communication science in USA. Alwi Dahlan got his degrees from USA. He received doctoral degree from University of Illinois, USA in 1967. He was a student of James W. Carey when he did his research for dissertation titled “Anonymous Disclosure of Government Information as Form of Political Communication”. Alwi Dahlan then came back to Indonesia and he was working in several institutions. He became important figure who promoted communication science in Indonesia. Department of Communication Science, Faculty of Social and Political Sciences Universitas Brawijaya, especially by Komunitas Pengkaji Komunikasi (Community of  Communication Researchers), for the last three years has developing research areas, one of them was to do research about ideas of Alwi Dahlan (later will be written as AD). This paper will describe the results of the researches, in order to show the significance of AD’s ideas in communication science.
Metariset atas Karya Riset Komunitas Pengkaji komunikasi Sri Handayani; Nisa Alfira; M Fikri AR
Jurnal Digital Media dan Relationship Vol 2 No 1 (2020): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas ARS

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Abstract

Komunitas Pengkaji Komunikasi (KPK) adalah sebuah tim riset (research group) di Jurusan Ilmu Komunikasi (JIK) FISIP Universitas Brawijaya (UB). Dibentuk pada tahun 2014, KPK memiliki anggota empat orang dosen dan berkembang dengan melakukan kegiatan yang terkait dengan penelitian, pendidikan, pengabdian masyarakat dan diskusi-diskusi dengan beberapa kekhususan subbidang kajian dalam Ilmu Komunikasi. KPK dan para mahasiswa di JIK FISIP UB melakukan penelitian, pengabdian masyarakat dan diskusi ilmiah khususnya terkait beberapa subbidang kajian dalam Ilmu Komunikasi, seperti filsafat komunikasi, sejarah komunikasi, komunikasi perspektif Non-Barat. Artikel ini akan membahas hasil studi berbasis metariset terkait karya-karya yang dihasilkan oleh KPK dalam periode 2014-2019.
Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
Co-Authors Azahar Kasim Fitri Avicenna M Fikri AR Noor Aziah Abdullah Normahfuzah Ahmad Rachmat Kriyantono Reny Yulianti Reza Safitri Sri . Handayani Sri Handayani Yuyun Agus Riani