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All Journal MetaKom : Jurnal Kajian Komunikasi Interaktif: Jurnal Ilmu-Ilmu Sosial Jurnal Studi Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship
Nisa Alfira
Universitas Brawijaya
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERSEPSI PEREMPUAN BEKERJA PADA IKLAN TEH SARIWANGI VERSI “MARI BICARA-TEMPAT FAVORIT” (STUDI WACANA GENDER PADA MEDIA IKLAN TELEVISI) Yuyun Agus Riani; Nisa Alfira; Reny Yulianti
Metakom Vol 2 No 1 (2018): 3rd Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v2i1.23

Abstract

Terrepresentasi dalam iklan Sari Wangi versi “Mari Bicara-Tempat Favorit”, dimana perempuan menjadi inisiator penyelesaian sekaligus memerankan fungsi melayani. Disisi lain, iklan ini juga memvisualkan adanya perbedaan pemaknaan istilah “Tempat Favorit” antara laki-laki (tempat tidur) dan perempuan (restoran). Penelitian ini mengidentifikasi persepsi perempuan menikah bekerja tentang iklan teh Sariwangi “Mari bicara-Tempat Favorit” : a. Isi cerita iklan adalah karakter budaya keluarga Indonesia, b. Peran perempuan melayani suami sudah tepat, c. Perempuan harus proaktif dalam penyelesaian masalah keluarga karena laki laki kecenderungan membiarkan, d. Laki-laki mempersepsi hubungan suami istri adalah hubungan seks, sehingga kata favorit merujuk pada tempat tidur, sedangkan perempuan berpersepsi tempat favorit adalah tempat romantis (restoran untuk makan malam). Kata Kunci : Gender dan media, persepsi , perempuan bekerja, iklan TV
ALWI DAHLAN DALAM LINTASAN RISET DI JURUSAN ILMU KOMUNIKASI FISIP UNIVERSITAS BRAWIJAYA Nisa Alfira; Sri Handayani
Interaktif : Jurnal Ilmu-Ilmu Sosial Vol 10, No 1 (2018)
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

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Abstract

Prof. M. Alwi Dahlan, Ph.D was the first Indonesian who became student of the founding fathers of communication science in USA. Alwi Dahlan got his degrees from USA. He received doctoral degree from University of Illinois, USA in 1967. He was a student of James W. Carey when he did his research for dissertation titled “Anonymous Disclosure of Government Information as Form of Political Communication”. Alwi Dahlan then came back to Indonesia and he was working in several institutions. He became important figure who promoted communication science in Indonesia. Department of Communication Science, Faculty of Social and Political Sciences Universitas Brawijaya, especially by Komunitas Pengkaji Komunikasi (Community of  Communication Researchers), for the last three years has developing research areas, one of them was to do research about ideas of Alwi Dahlan (later will be written as AD). This paper will describe the results of the researches, in order to show the significance of AD’s ideas in communication science.
Metariset atas Karya Riset Komunitas Pengkaji komunikasi Sri Handayani; Nisa Alfira; M Fikri AR
Jurnal Digital Media dan Relationship Vol 2 No 1 (2020): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas ARS

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Abstract

Komunitas Pengkaji Komunikasi (KPK) adalah sebuah tim riset (research group) di Jurusan Ilmu Komunikasi (JIK) FISIP Universitas Brawijaya (UB). Dibentuk pada tahun 2014, KPK memiliki anggota empat orang dosen dan berkembang dengan melakukan kegiatan yang terkait dengan penelitian, pendidikan, pengabdian masyarakat dan diskusi-diskusi dengan beberapa kekhususan subbidang kajian dalam Ilmu Komunikasi. KPK dan para mahasiswa di JIK FISIP UB melakukan penelitian, pengabdian masyarakat dan diskusi ilmiah khususnya terkait beberapa subbidang kajian dalam Ilmu Komunikasi, seperti filsafat komunikasi, sejarah komunikasi, komunikasi perspektif Non-Barat. Artikel ini akan membahas hasil studi berbasis metariset terkait karya-karya yang dihasilkan oleh KPK dalam periode 2014-2019.
Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
Who Do Polls Really Influence? Survey Institutions and Mediatized Political Communication in Indonesia Verdy Firmantoro; Syahirul Alim; Nisa Alfira; Fidzia Alima
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4622

Abstract

This research explores the response of Indonesian national poll organizations to the mediatization of public opinion polls within evolving political communication. Using a qualitative with phenomenological approach, interviews with senior researchers from four leading polling institutions consider how media interactions and the communication of survey results influence professional practices. The results find that polling organizations have a high degree of interdependence with news media. Pollsters adapt to media logic: they distill survey results into concise, news-friendly formats, while news organisations use polling data as reliable political information and for drawing public attention. Fear of misuse or manipulation of data may cause pollsters to withhold disclosure. And political elites respond more strongly to media exposure of polls than local-level voters, with survey results influencing party agendas and strategies rather than directly shaping voter preferences. In this regard, mediatization is a tool which can either bolster or erode democratic processes. News coverage of politicians in the media can amplify public discourse, but sensationalist coverage risks eroding public trust. The study stresses how better ethical norms need to be defined and that media literacy should be intensified, such that public opinion polls can contribute to ensuring sustainable democracy in Indonesia.
Co-Authors Azahar Kasim Fidzia Alima Fitri Avicenna M Fikri AR Noor Aziah Abdullah Normahfuzah Ahmad Rachmat Kriyantono Reny Yulianti Reza Safitri Sri . Handayani Sri Handayani Syahirul Alim Verdy Firmantoro Yuyun Agus Riani