Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Zulfikar Sa’ban
Universitas Mercubuana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penerapan Model Digital Marketing Aida Dalam Pengembangan Media Sosial (Studi Kasus Umkm Desa Baturiti) Sudana Putra; Ngurah Gede Dwi Mahadipta; Muhammad Febrian Rachmadhan Amri; Putu Yogi Agustia Pratama; Zulfikar Sa’ban
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13735

Abstract

This research seeks to investigate how well the AIDA (Attention, Interest, Desire, Action) marketing framework performs in guiding social media strategies to boost brand visibility and revenue for Dapur Yura, a small to medium-sized enterprise (SME) located in Baturiti Village. The study utilized an experimental methodology, gathering both qualitative and quantitative data through observation, personal interviews, analysis of digital content insights, and practical testing. The findings reveal that applying a social media marketing tactic based on the AIDA framework significantly raised Dapur Yura's Return on Investment (ROI) from 50% to 118%. Additionally, the SME's social media metrics exhibited a remarkable enhancement in impressions, account reach, and user engagement when juxtaposed with prior to the advertisement rollout and also when compared to other similar SMEs that rely solely on organic content management. This study concludes that the AIDA framework serves as an effective tool for optimizing social media strategies for SMEs, resulting in improved brand recognition and increased sales.
Co-Authors Muhammad Febrian Rachmadhan Amri Ngurah Gede Dwi Mahadipta Putu Yogi Agustia Pratama Sudana Putra