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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Tamilis Synex: Multidimensional Collaboration
Zulfikar Sa’ban
Universitas Mercubuana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Penerapan Model Digital Marketing Aida Dalam Pengembangan Media Sosial (Studi Kasus Umkm Desa Baturiti) Sudana Putra; Ngurah Gede Dwi Mahadipta; Muhammad Febrian Rachmadhan Amri; Putu Yogi Agustia Pratama; Zulfikar Sa’ban
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13735

Abstract

This research seeks to investigate how well the AIDA (Attention, Interest, Desire, Action) marketing framework performs in guiding social media strategies to boost brand visibility and revenue for Dapur Yura, a small to medium-sized enterprise (SME) located in Baturiti Village. The study utilized an experimental methodology, gathering both qualitative and quantitative data through observation, personal interviews, analysis of digital content insights, and practical testing. The findings reveal that applying a social media marketing tactic based on the AIDA framework significantly raised Dapur Yura's Return on Investment (ROI) from 50% to 118%. Additionally, the SME's social media metrics exhibited a remarkable enhancement in impressions, account reach, and user engagement when juxtaposed with prior to the advertisement rollout and also when compared to other similar SMEs that rely solely on organic content management. This study concludes that the AIDA framework serves as an effective tool for optimizing social media strategies for SMEs, resulting in improved brand recognition and increased sales.
Representasi Identitas Kain Tenun pada Desain Visual Sarung BHS Irwan Widodo; Zulfikar Sa’ban
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i01.318

Abstract

The cloth used for clothing is a marker of identity for various groups and individuals. One of the uses of cloth is the BHS Sarong, which is a woven sarong made from Indonesia whose quality is unquestionable. BHS sarongs are one of the proud products of the Indonesian people because they are famous for their quality, motifs and traditions of cultural preservation. This study aims to discuss and analyze the visual design of the completeness of the original BHS sarong stamp as the identity of woven fabrics. This research is a qualitative descriptive research with research stages consisting of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research approach used in this study is a qualitative approach, in which the data sources come from interviews, documentation, and material involvement through direct experience emphasizing sensory and direct manipulation. The results showed that the design of visual identity was carried out to reintroduce the BHS Sarong product, which is the best sarong product made from woven fabric. The visual identity stage consists of conducting research, clarifying strategy, designing identity, creating touchpoints and managing assets that produce logos, stamps and signatures for original BHS sarong products.
Co-Authors Irwan Widodo Muhammad Febrian Rachmadhan Amri Ngurah Gede Dwi Mahadipta Putu Yogi Agustia Pratama Sudana Putra