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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Terapan (JIMT) Eduvest - Journal of Universal Studies
Nur Hasanah
Institut Pertanian Bogor, Indonesia
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Analysis of Social Influence, Influencer Credibility, and Parasocial Relationships on Brand Credibility and Purchase Intention of Fashion Products on The Instagram Platform Aulia Galuh Bagjamaghfira; Ujang Sumarwan; Nur Hasanah
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50936

Abstract

The rise of social media, particularly Instagram, has transformed consumer behavior and marketing strategies in the fashion industry. This study aims to analyze the influence of social influence, influencer credibility, and parasocial relationships on brand credibility and purchase intention of fashion products on Instagram. Using a quantitative approach with a cross-sectional survey method, data were collected from 260 active Instagram users in Greater Jakarta who follow at least one fashion influencer. Structural Equation Modeling with the Partial Least Squares (PLS) approach was employed to examine the relationships between variables. The results indicate that influencer credibility, social influence, and parasocial relationships have a significant positive effect on brand credibility, which in turn influences purchase intention. Parasocial relationships also directly enhance purchase intention. These findings highlight the crucial role of emotional connection and perceived credibility in shaping consumer behavior on social media. The study provides practical implications for fashion marketers in selecting influencers and developing engagement strategies to boost brand trust and consumer intention to purchase. Further research is suggested to explore other social platforms and additional influencing variables.
The Influence of Marketing Mix on Customer Satisfaction, Trust, and Loyalty Gloria Ake Christianti; Hartoyo; Nur Hasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4117

Abstract

In today’s highly competitive food and beverage industry, customer satisfaction, trust, and loyalty have become critical determinants of business sustainability. This study aims to analyze the influence of the 7Ps marketing mix on customer satisfaction and trust, and their subsequent impact on customer loyalty. A quantitative approach was applied by distributing structured questionnaires to 226 respondents aged 18–55 who had purchased within the last three months across selected outlets in Greater Jakarta. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect effects. The results show that product, price, promotion, people, and process significantly enhance customer satisfaction, while only the people dimension significantly builds trust. Furthermore, satisfaction directly strengthens both trust and loyalty, and trust itself exerts a significant impact on loyalty. Indirect effects reveal that product, price, place, promotion, people, and process positively influence loyalty through satisfaction, whereas physical evidence does not. These findings highlight that core elements of the marketing mix, particularly product quality, fair pricing, employee service, and operational efficiency, play a stronger role in fostering long-term customer loyalty compared to physical attributes of the restaurant environment
Gamification Applications in Education, Health, Finance, and Marketing: A Bibliometric and Systematic Review Meyjerd Rombebunga; Dedi Budiman Hakim; Popong Nurhayati; Nur Hasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4349

Abstract

Gamification, the use of game design elements in non-game contexts, has gained significant attention for enhancing motivation, engagement, and behavioral change across various fields. This study aims to examine the current state of gamification research, focusing on its applications, trends, and gaps in education, health, finance, and marketing. The research employs a quantitative approach, using the Preferred Reporting Items for Systematic Reviews and Meta-analyzes method and VOSviewer software to analyze 34 studies from the Scopus database, spanning 2015 to 2024. Gamification effectively boosts user engagement by incorporating elements like points, badges, and challenges in diverse domains. In education, it improves learning outcomes through interactive technologies. In health, it promotes adherence to wellness goals, while in finance, it encourages financial literacy. In marketing, gamification fosters eco-friendly behaviors and customer loyalty. The findings reveal a steady increase in publications, from 1,582 in 2015 to 11,949 in 2024, with key contributions from the United States and China. However, gaps remain in understanding long-term impacts and personalized strategies. This review concludes that gamification is a powerful tool for driving engagement, but further empirical research is needed to validate its long-term effectiveness and adaptability across diverse user groups. Keywords: gamification, prisma, systematic literature review
Analisis Manajemen Risiko Operasional di Badan Pelaksana Otorita Borobudur sebagai Badan Layanan Umum Annisa Arumsari; Siti Jahroh; Nur Hasanah
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9578

Abstract

Badan Pelaksana Otorita Borobudur (BPOB) resmi menjadi Badan Layanan Umum (BLU) pada April 2023, membawa kompleksitas risiko operasional yang meningkat signifikan dibandingkan saat masih berstatus Satuan Kerja. Penelitian ini bertujuan untuk mengidentifikasi dan memetakan risiko operasional BPOB menggunakan kerangka ISO 31000:2018, menganalisis prioritas risiko melalui integrasi metode Failure Mode and Effect Analysis (FMEA) dengan matriks probabilitas-dampak Kementerian Pariwisata, serta merumuskan strategi mitigasi berbasis cost-benefit. Data diperoleh melalui triangulasi dari telaah dokumen risk register (102 risiko), wawancara mendalam dengan manajemen level strategis, operasional, dan pengendalian, serta observasi lapangan di kantor pusat BPOB, Yogyakarta. Hasil penelitian menghasilkan 22 risiko operasional representatif dalam tujuh kategori, dengan dominasi kategori SDM dan Pengawasan (27,3%). Analisis FMEA mengidentifikasi tiga risiko zona Prioritas Utama: Kondisi Alam Menghambat Kegiatan (RPN=32), Tidak Ada Investor yang Berminat (RPN=24), dan Target Sponsorship Tidak Terpenuhi (RPN=20). Sebanyak 86,4% risiko tidak menunjukkan penurunan dari level bawaan ke residual, mengindikasikan inefektivitas pengendalian yang ada. Tingkat maturitas manajemen risiko BPOB berada pada Level 2 (Berkembang) berdasarkan kerangka CGMA Risk Maturity Framework. Strategi mitigasi yang direkomendasikan meliputi formalisasi SOP contingency plan, pengembangan investment prospectus, dan penetapan dedicated sponsorship officer.  
HORECA Market Preference and Segmentation for Tea Product Development and Marketing Strategies in Batam City Mario Bintanu Bhagawanto; Hartoyo Hartoyo; Nur Hasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 5 (2026): JIMKES Edisi September 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i5.5644

Abstract

New product development in the HORECA market requires an understanding of customer needs, product preferences, and differences in purchasing priorities across business segments. This study aims to identify HORECA customer profiles and purchasing patterns, determine tea product attribute preferences, develop preference-based market segmentation, and formulate a value-based communication strategy. A mixed-methods approach with a cross-sectional design was applied to 90 HORECA respondents, comprising 30 hotels, 30 cafés, and 30 restaurants. Data were collected through semi-structured interviews and discrete choice task questionnaires and analyzed using empathy mapping, thematic analysis, choice-based conjoint, k-means clustering, and value proposition canvas. The findings indicate that both sensory and operational considerations shape HORECA purchasing decisions. The suggested product profile, consisting of strong astringency, floral aroma, clean finish, sachet packaging, and black tea, achieved the highest predicted market share in restaurants (73.40%), cafés (68.01%), and hotels (62.80%). K-Means identified heterogeneous preference structures, particularly among cafés. Member checking confirmed the proposed value proposition, with 100% agreement for five indicators and 88.89% for one. The study concludes that integrating qualitative insights, preference analysis, segmentation, and value proposition development can support more targeted HORECA product development and marketing strategies.
Co-Authors Annisa Arumsari Aulia Galuh Bagjamaghfira Dedi Budiman Hakim Gloria Ake Christianti Hartoyo Hartoyo Hartoyo Mario Bintanu Bhagawanto Meyjerd Rombebunga Popong Nurhayati Siti Jahroh Ujang Sumarwan