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All Journal Jurnal Ilmiah Manajemen Kesatuan
Hartoyo
Institut Pertanian Bogor, Indonesia
Economics, Econometrics & Finance Social Sciences

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Digital Health Management and Physician Behavior in Sustainable Telemedicine Use Elika Setiawaty; Hartoyo; Rita Nurmalita; Lilik Noor Yuliati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3976

Abstract

Telemedicine has become a key component of digital health management in emerging healthcare systems. This study aims to investigate the behavioural drivers of sustainable telemedicine adoption among physicians. An integrative behavioural model was developed by combining the Unified Theory of Acceptance and Use of Technology, Technology Acceptance Model, Innovation Resistance Theory, and Social Cognitive Theory, along with constructs of economic value and social support. A cross-sectional survey of 244 licensed physicians was conducted using purposive sampling, and data were analysed with Partial Least Squares Structural Equation Modelling (PLS-SEM) and Multi-Group Analysis. The results indicate that economic value is the strongest predictor of behavioural intention, while social support is the primary determinant of actual use. Perceived digital risk had no significant impact, underscoring an intention–action gap where readiness does not always lead to sustained behaviour. MGA revealed that physicians with 5–10 years of experience were more sensitive to digital risks, which negatively influenced their intention to adopt. These findings emphasize the importance of economic framing and professional support in closing the intention–action gap and strengthening sustainable telemedicine adoption. The study offers evidence-based insights for managing long-term digital health transformation in developing healthcare contexts.
The Influence of Marketing Mix on Customer Satisfaction, Trust, and Loyalty Gloria Ake Christianti; Hartoyo; Nur Hasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4117

Abstract

In today’s highly competitive food and beverage industry, customer satisfaction, trust, and loyalty have become critical determinants of business sustainability. This study aims to analyze the influence of the 7Ps marketing mix on customer satisfaction and trust, and their subsequent impact on customer loyalty. A quantitative approach was applied by distributing structured questionnaires to 226 respondents aged 18–55 who had purchased within the last three months across selected outlets in Greater Jakarta. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect effects. The results show that product, price, promotion, people, and process significantly enhance customer satisfaction, while only the people dimension significantly builds trust. Furthermore, satisfaction directly strengthens both trust and loyalty, and trust itself exerts a significant impact on loyalty. Indirect effects reveal that product, price, place, promotion, people, and process positively influence loyalty through satisfaction, whereas physical evidence does not. These findings highlight that core elements of the marketing mix, particularly product quality, fair pricing, employee service, and operational efficiency, play a stronger role in fostering long-term customer loyalty compared to physical attributes of the restaurant environment
Organizational Culture, Knowledge Sharing, and Innovation’s Impact on Competitive Advantage in the Indonesian Bakery Industry Jasmine Chiquita Brilliana; Hartoyo; Lilik Noor Yuliati
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4123

Abstract

Intensifying competition and rapid changes in consumer preferences within the Indonesian bakery industry have compelled firms to continuously strengthen their internal capabilities to sustain competitive advantage. This research aims to examine the effect of organizational culture, knowledge sharing, and organizational innovation in building a competitive advantage in the bakery industry. Using the perspectives of resource-based view, knowledge-based view, and dynamic capabilities, this study adopts a sequential design of mixed-method exploration. The qualitative phase involved in-depth interviews with one director, two coordinating managers, and one manager, followed by quantitative analysis using 197 survey responses. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that organizational culture significantly influences knowledge sharing, organizational innovation, and competitive advantage. In addition, the sharing of knowledge and organizational innovation contributes significantly to competitive advantage. These findings emphasize the importance of fostering a strong organizational culture that supports knowledge sharing and innovation to achieve sustainable competitiveness.
Co-Authors Elika Setiawaty Gloria Ake Christianti Jasmine Chiquita Brilliana Lilik Noor Yuliati Nur Hasanah Rita Nurmalita