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All Journal International Journal of Marine Engineering Innovation and Research Jurnal Pariwisata Nusantara
Nur Sakinah Junirahma
Universitas Padjadjaran
Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation

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The 'Tri Hita Karana' Ecotourism Approach For Sustainable Marine Resource Management and Tourism in Bali Donny Juliandri Prihadi; Muhammad Raihan Shalahuddin; Evi Novianti; Nur Sakinah Junirahma; Wahyuniar Pamungkas; Ahmad Prawira Dhahiyat; Shafira Bilqis Annida; Ghulam M. Lahbar
International Journal of Marine Engineering Innovation and Research Vol. 9 No. 4 (2024)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v9i4.4849

Abstract

Marine ecotourism in Bali is vital for integrating environmental conservation, cultural preservation, and community empowerment. Despite its potential, sustainability efforts face significant challenges, including coral reef degradation, coastal erosion, marine pollution, and gaps in policy implementation. This study aims to evaluate the application of the Tri Hita Karana philosophy as a holistic framework to address these challenges in Bali’s marine ecotourism sector. A literature review method was used, synthesizing peer-reviewed studies, government reports, and case examples from major ecotourism sites such as Nusa Penida and Perancak Mangrove Forest. The results demonstrate that the Tri Hita Karana philosophy effectively integrates ecological, social, and cultural dimensions. Successful initiatives include coral reef restoration and community-based conservation programs that enhance biodiversity and support local economies. However, challenges such as inconsistent policy enforcement, visitor overcapacity, and infrastructure pressures remain significant. This study concludes that adaptive management strategies, including capacity assessments, collaborative governance, and technology integration, are essential to ensure the long-term sustainability of marine ecotourism in Bali. The findings contribute to the global discourse on sustainable tourism, offering Tri Hita Karana as a model adaptable to other culturally rich and ecologically sensitive regions.
E-Catalogue Design for the Tourism Industry Using a Design Thinking as a Media to Promote Tour Packages in Indonesia Aprilia Ferennis; Wahyuniar Pamungkas; Lintang Permata Sari Yuliadi; Asep Agus Handaka; Nur Sakinah Junirahma
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14396

Abstract

Purpose: The tourism industry requires the use of digital media in promotion, particularly due to travelers’ increasing reliance on technology. Anjani Event, as a newly established travel company, still uses PDFs as promotional media, making it necessary to implement an interactive and easily accessible solution. This study aims to design an e-catalogue as a marketing medium for tour packages and to evaluate their effectiveness. Method: The research employs a mixed-method approach with an Exploratory Sequential design, beginning with qualitative data collection through interviews with the Anjani Event manager to develop the e-catalogue concept, followed by quantitative data collection using questionnaires based on the EPIC Model (Empathy, Persuasion, Impact, Communication) administered to prospective tourists and digital marketing practitioners. Result: The results show that the e-catalogue are highly effective with an EPIC rate of 4.30, with the Communication dimension scoring the highest (4.399), indicating that the media conveys information clearly, presents content in an easily understandable structure, and enhances user interaction and engagement in exploring and booking tour packages. Contribution: Therefore, the implementation of the e-catalogue and QR Code supports a digital marketing strategy that is informative, interactive, professional, and strengthens the company’s brand image in the tourism industry.
Co-Authors Ahmad Prawira Dhahiyat Aprilia Ferennis Donny Juliandri Prihadi Evi Novianti Ghulam M. Lahbar Handaka, Asep Agus Lintang Permata Sari Yuliadi Muhammad Raihan Shalahuddin Shafira Bilqis Annida Wahyuniar Pamungkas