Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal Journal of Tourism, Hospitality and Travel Management (JTHTM)
Ramani Khalda Salsabila
Politeknik Pariwisata NHI Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi Nurdin Hidayah; Ramani Khalda Salsabila; Rizqi Anggie Saputra; Elena Kartika Dewi; Muhammad Wildan Jannatan; Najiah Hayati Nufus; Audita Fahriza; Syalsabilla Monicawati
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.7

Abstract

This research discusses the evaluation of marketing communication performance on Instagram by user @baturadenpalawi in Wana Wisata Baturaden (Baturraden District), Banyumas Regency, Central Java, Indonesia. The researcher used the Concept of Tourism Marketing Communication Objectives by Nurdin Hidayah to inform, persuade, and remind. The data was collected through observations, questionnaires, interviews, and documentation studies. Analysis, questionnaires, and interviews are used to obtain the results. This research leads to the evaluation of marketing communications and produces recommendations for each dimension (to inform, to persuade, and to remind) on Instagram account @baturadenpalawi.
Co-Authors Audita Fahriza Elena Kartika Dewi Muhammad Wildan Jannatan Najiah Hayati Nufus Nurdin Hidayah Rizqi Anggie Saputra Syalsabilla Monicawati