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All Journal Jurnal Ekonomi Manajemen dan Sekretari
Muhammad Zulhilmi
Universitas Islam Negeri Ar-Raniry
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Online Pada E-Commerce Shopee Pasca Pandemi Covid-19: Studi Empiris di Kota Banda Aceh Muhammad Arif Mufti; Nilam Sari; Muhammad Zulhilmi
Jurnal Ekonomi Manajemen dan Sekretari Vol. 9 No. 2 (2024): AGUSTUS 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemensri.v9i2.3011

Abstract

This research uses quantitative methods by obtaining data sources from primary and secondary data. This study aims to determine how the effect of price, trust and security on online purchasing decisions on Shopee e-commerce after the covid-19 pandemic. The population in this study were the people of Banda Aceh City with a sample of 100 respondents using the purposive sampling technique formula. The data analysis method uses the multiple linear regression using the help of SPSS software. The research results obtained show that the price, trust and security variables simultaneously have a positive and significant effect on purchasing decisions. Partially, each variable, namely price, trust and security, has a positive and significant effect on purchasing decisions.
Analisis Determinan Perilaku Donasi Masyarakat pada Lembaga Filantropi Islam di Kota Banda Aceh Syarif Hidayatullah; Hafas Furqani; Muhammad Zulhilmi
Jurnal Ekonomi Manajemen dan Sekretari Vol. 9 No. 3 (2024): DESEMBER 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemensri.v9i3.3527

Abstract

Philanthropic organizations play a vital role in Indonesia by providing assistance to those in need, including the poor, dhuafa, and disaster victims. However, in 2022, one Islamic philanthropic organization in Indonesia was involved in a case of fund misappropriation, raising concerns about potential ripple effects on other institutions. This study examines the influence of credibility, brand awareness, and financial literacy on public interest in donating to philanthropic institutions in Banda Aceh. Using a quantitative approach, this research employs linear regression analysis as the primary analytical tool. A total of 100 respondents were selected as samples, determined through Cochran's formula and a nonprobability sampling method. The findings indicate that credibility, brand awareness, and financial literacy positively impact the public's interest in donating to Islamic philanthropic institutions in Banda Aceh. Collectively, these factors significantly influence the intention to donate among residents of Banda Aceh.
Co-Authors Hafas Furqani Muhammad Arif Mufti Nilam Sari Syarif Hidayatullah