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All Journal Brand Communication
Nailimuna, Ratu Syakira Demi
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Languange, Linguistic, Communication & Media Social Sciences

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Kegiatan Public Relations di Perusahaan Travel Haji dan Umrah: PT Retali Mustajab Travel Syarifah, Syifa; Qolbiyah, Fatimah Zahrotul; Nailimuna, Ratu Syakira Demi; Maria, Shafatasha
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.350

Abstract

Public relations is an interaction process to create public opinion as input that benefits both parties and instills understanding, fosters motivation and public participation that determines the life of the company. In the Hajj and Umrah travel business, public relations is very important in maintaining relationships between the company and prospective pilgrims so as to increase their trust in the travel. In this research, among the public relations strategies carried out by PT Retali Mustajab Travel are establishing good relationships with prospective and alumni congregations, holding friendly events with travel partners, conducting company outreach with the community, and evaluating strategies that have been implemented.
Co-Authors Maria, Shafatasha Qolbiyah, Fatimah Zahrotul Syarifah, Syifa