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All Journal FIKRAH Brand Communication Khidmat Fikrah : Jurnal Pendidikan Agama Islam Mizan: Journal of Islamic Law
Syifa Syarifah
Universitas Ibn Khaldun Bogor, Indonesia
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Kegiatan Public Relations di Perusahaan Travel Haji dan Umrah: PT Retali Mustajab Travel Syarifah, Syifa; Qolbiyah, Fatimah Zahrotul; Nailimuna, Ratu Syakira Demi; Maria, Shafatasha
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.350

Abstract

Public relations is an interaction process to create public opinion as input that benefits both parties and instills understanding, fosters motivation and public participation that determines the life of the company. In the Hajj and Umrah travel business, public relations is very important in maintaining relationships between the company and prospective pilgrims so as to increase their trust in the travel. In this research, among the public relations strategies carried out by PT Retali Mustajab Travel are establishing good relationships with prospective and alumni congregations, holding friendly events with travel partners, conducting company outreach with the community, and evaluating strategies that have been implemented.
Pemberdayaan Masyarakat Melalui Kajian Tentang Moderasi Beragama (Pengabdian kepada Masyarakat di Desa Tambaksari, Kecamatan Tambaksari, Kabupaten Ciamis) Lesmana, Belda Nurmultiefa; Maulana, Akmal; Mulyani, Dewi; Susanti, Dewi; Hafizhurrahman, Muhammad Reza; Hasanah, Nursifa; Sulistio, Retno; Hayat, Silvia Salsabila; Syarifah, Syifa; Widaningsih, Wiwin; Adinugraha, Yudha
Khidmat Vol 4 No 2 (2024): Khidmat
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

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Abstract

Artikel ini fokus mendiskusikan tentang bagaimana implementasi nilai-nilai moderasi ditanamkan melalui kegiatan akademik di ranah perguruan tinggi melalui kegiatan pengabdian kepada masyarakat. Studi ini bertujuan untuk menunjukkan bahwa negara, selain menjadikan isu moderasi beragama sebagai arus utama dalam membangun karakteristik keberagaman, juga melakukan terobosan demi optimalisasinya. Metode yang digunakan adalah Participatory Action Research (PAR) yang merupakan salah satu model penelitian yang mencari sesuatu untuk menghubungkan proses penelitian ke dalam perubahan sosial melalui kajian diskusi pengabdian masyarakat. Moderasi beragama yang berhasil dilakukan dalam kegiatan pengabdian masyarakat di Desa Tambaksari, Kabupaten Ciamis, Jawa Barat, juga diperkaya oleh data sekunder berbentuk studi literatur. Hasil menunjukkan bahwa pengabdian masyarakat berbasis moderasi beragama yang dilakukan merupakan terobosan penyemaian nilai-nilai moderasi yang saat ini menjadi salah satu isu aktual di level Kementerian Agama di tengah maraknya isu intoleransi dan disintegrasi antar agama. Instrumen pengabdian masyarakat sebagai media desseminasi nilai-nilai moderasi beragama memberi ruang baru dalam memahami dinamika keberagamaan yang rawan dengan isu-isu intoleransi ini.
APPLICATION OF ISLAMIC LEGAL PRINCIPLES IN PUBLIC COMMUNICATION ACTIVITIES: A CASE STUDY AT UIN SYARIF HIDAYATULLAH JAKARTA Syifa, Syarifah; Mukri, Syarifah Gustiawati; Suherman, Anastasya
JURNAL ILMU SYARIAH Vol 12 No 1 (2024): JUNI
Publisher : IBN KHALDUN BOGOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/mizan.v12i1.20377

Abstract

UIN Jakarta Publicist Subbag becomes a medium and facilitator between the policy or the direction of the leadership not only with academic Jakarta UIN therein. Subbag public relations has also become a funnel for our publications and dissemination unit and other work units owned by UIN Jakarta. The purpose of this research was to know about the activity of marketing public relations (MPR) Subbag. Publications and Documentation of UIN Jakarta. The research methodology used is the type of qualitative research with engineering data validity using the technique of triangulation which uses the theory of PENCILS (Publications, Events, News, Community involvement, Inform of image, Lobbying and negotiation, and Social responsibility) raised by Philip Kotler. The results showed that seven of the applied theory of PENCILS, aspects of Social responsibility are still held less than optimal; Publications, Events, and News should still be optimized by holding activities and working with national and international media. Recommendations to make Subbag. Publications and Documentation have to do improvements in human resources and forming a special team to manage Public Relations activities.
Batik Marketing Communication as Community-Based Islamic Education: Digital Storytelling and Intercultural Aesthetics in Indonesian MSMEs Falizar Rivani; Rofiah Siddiq; Syifa Syarifah
FIKRAH Vol 9 No 2 (2025): DESEMBER
Publisher : Ibn Khaldun University, Bogor

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Abstract

This study explores how batik marketing communication can serve as a form of community-based Islamic education within Indonesian micro, small, and medium enterprises (MSMEs). Employing a qualitative approach, the research was conducted in Bogor, Madura, and Yogyakarta through in-depth interviews, observations, and documentation. The findings reveal that batik production operates as non-formal learning through mentoring systems that integrate technical skills with Islamic moral values such as sincerity (ikhlas), patience (sabr), and trustworthiness (amanah). Furthermore, intercultural aesthetics in batik motifs promote multicultural awareness, while digital storytelling practices transform marketing communication into a medium of cultural literacy and digital da‘wah. This study concludes that batik marketing communication represents a holistic model of community-based Islamic education that integrates cultural preservation, digital literacy, and moral formation, offering a sustainable framework for strengthening Islamic education in contemporary society. Keywords: Batik Marketing; Islamic Education; Cultural Literacy; Digital Storytelling; Intercultural Aesthetics; Community-Based Learning.
Batik Marketing Communication as Community-Based Islamic Education: Digital Storytelling and Intercultural Aesthetics in Indonesian MSMEs Falizar Rivani; Rofiah Siddiq; Syifa Syarifah
FIKRAH Vol 9 No 2 (2025): DESEMBER
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores how batik marketing communication can serve as a form of community-based Islamic education within Indonesian micro, small, and medium enterprises (MSMEs). Employing a qualitative approach, the research was conducted in Bogor, Madura, and Yogyakarta through in-depth interviews, observations, and documentation. The findings reveal that batik production operates as non-formal learning through mentoring systems that integrate technical skills with Islamic moral values such as sincerity (ikhlas), patience (sabr), and trustworthiness (amanah). Furthermore, intercultural aesthetics in batik motifs promote multicultural awareness, while digital storytelling practices transform marketing communication into a medium of cultural literacy and digital da‘wah. This study concludes that batik marketing communication represents a holistic model of community-based Islamic education that integrates cultural preservation, digital literacy, and moral formation, offering a sustainable framework for strengthening Islamic education in contemporary society. Keywords: Batik Marketing; Islamic Education; Cultural Literacy; Digital Storytelling; Intercultural Aesthetics; Community-Based Learning.
Co-Authors Adinugraha, Yudha Dewi Mulyani Dewi Susanti Falizar Rivani Hafizhurrahman, Muhammad Reza Hasanah, Nursifa Hayat, Silvia Salsabila Lesmana, Belda Nurmultiefa Maria, Shafatasha Maulana, Akmal Nailimuna, Ratu Syakira Demi Qolbiyah, Fatimah Zahrotul Rofiah, Rofiah Suherman, Anastasya Sulistio, Retno Syarifah Gustiawati Mukri Widaningsih, Wiwin