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EMPOWERING FUTURE CREATIVES: A COMMUNITY ENGAGEMENT PROGRAM ON ILLUSTRATION IN THE INDUSTRY FOR QUALITY EDUCATION Nabila Shabiriani, Uzda; Ulinnuha, Muhammad Khirzan; Dirgantara, Satrya; Manalu, Daniella Oktalina
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12213

Abstract

To the increased need for illustrators in the creative sector, Community Engagement Program on Illustration in The Industry for Quality Education came up with the Empowering Future Creatives program. It impacted 39 emerging creatives and tertiary learners to continue studying about illustration using webinars, seminars, and collaboration spaces that used experiential learning. The students were also able to experience significant parts of professional illustration, including the ideation process, storytelling, and business involved in the career. The students were also directly exposed to industry professionals who served as mentors and provided educative information regarding the industry. The evaluation process indicated a high degree of interaction because 92% of the participants cited an impact on their own professional development. 85% Students developed their illustration capabilities, and 59% attained internships, freelance jobs, or post-course education because of the scheme. As well as technical competency, the program developed the students' professional network far more significantly and gave them far more industry problem awareness and knowledge of career management strategies. The program also addressed the above-mentioned issues regarding the perception of illustration as an unprofessional practice, highlighting the need for greater awareness of its role in visual communication, marketing, and branding. The course raises the level of education for the Sustainable Development Goals (SDGs) through experiential and systematic learning. It also reaffirms illustration's creative and business legitimacy as a career, thereby enabling draftsmen to get the exposure and recognition they deserve within the industry.
Instagram Digital Content for Malang SME Nabila Shabiriani, Uzda; Kurnia Dewi, Wahyu; Felicia Yuliana, Katherine
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9261

Abstract

Over past two years, COVID-19 pandemic has forced many business owners to switch from print to digital in order to maintain their business. One of them is Malang SMEs. Malang SMEs need to have design skills to create attractive Instagram feeds as digital promotional media. The purpose of this activity is to provide training in creating Instagram digital content using Canva and Adobe Illustrator. The method used is a cognitive method which involves a resource session to deliver Instagram material, a discussion session to brainstorm the target audience, a question and answer session. This involved 23 participants from Malang SMEs, public audiences, and two resourcers. This activity was divided into two main sessions, namely an explanation of Instagram, and a tutorial session on using Canva and Adobe Illustrator. The result is the Wic Kitchen and Jahe Bu Nintul SMEs Instagram feeds that are more attractive and interactive to their respective audiences by using designs, colors, and fonts. This activity is able to provide additional design skills for Malang SMEs, so they can create attractive Instagram feed designs independently and easily. Later the promoted product can be known by the wider community and expand potential consumers to international.