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All Journal Komunikator Jurnal Komunikasi Pendidikan Journal of Digital Media Communication
Hakim, A. Rahman
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Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Post-Pandemic Media Engagement: Understanding Student Communication Practices in a Transformed Educational Landscape Yudha, Reza Praditya; Chaphichith, Xayapheth; Hakim, A. Rahman
Jurnal Komunikasi Pendidikan Vol 9 No 1 (2025): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v9i1.5781

Abstract

The pandemic has globally become a turning point for social change. Including, the learning process and communication practices becoming more integrated with digital media. This study aims to understand undergraduate students' engagement with media in the post-pandemic era in Indonesia. Drawing on mediatization, this study uses surveys, interviews, and students’ daily notes to collect data. The researcher then visualizes data using Nvivo. Informants are 92 undergraduate students who wrote a daily note from 16th March to June 6th, 2024. The findings show an interrelation between undergraduate students' social dynamics, communication practice, and media engagement. This study reveals distinct patterns in media engagement among Indonesian students that were not previously documented, particularly regarding their adaptation to hybrid learning environments. Government regulations regarding social restrictions do not limit students’ social interaction and learning process. Students’ social interaction and communication practice become more embedded into media usage. The communication practices that are increasingly engaging with media keep continuing even after the pandemic is over. Media are converged so that students do not adopt or are dominated by one type of media. Likewise, students can get information from different types of media.
The Digital Outrage and Distrust: Cancel Culture Against Indonesia’s State-Owned Enterprise Yudha, Reza Praditya; Hakim, A. Rahman; Phanphongsa, Vanhna
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.26412

Abstract

Cancel culture is commonly associated with public figures. However, in the era of digital hyperconnectivity, this practice has increasingly targeted state institutions. This study examines how Indonesian netizens construct and mobilize cancel culture in response to a high-profile corruption scandal involving executives of the state-owned oil and gas company, Pertamina. This research is critical for understanding the intersection between crisis communication, public agenda-setting, and digital social control within the context of state-owned enterprises. The study employs a virtual ethnography approach, with data collected through a social listening tool, Brand24, from Instagram and X (formerly Twitter) between February 1st and March 11th, 2025. Findings reveal that the public orchestrated collective pressure using popular words and digital symbols, including emojis and politically charged hashtags. The crisis was widely interpreted as indicative of systemic failure and elite interference. In this case, cancel culture emerged as a form of civic articulation against the lack of transparency, delayed institutional communication, and the erosion of public trust in the state.
ADIDAS’S MARKETING COMMUNICATION STRATEGY AMID THE INTERNATIONAL CONFLICT Yudha, Reza Praditya; Hakim, A. Rahman
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14147

Abstract

The Israel-Palestine conflict represents a geopolitical issue with far-reaching implications for global business, including the brand image of international corporations such as Adidas. Amid growing consumer awareness of sociopolitical issues, corporate responses to the conflict have become a focal point that influences public perception and purchasing decisions. This journal aims to analyze Adidas’s marketing communication strategy in responding to public pressure and boycott movements stemming from its associations with Israeli entities. The study employs a qualitative approach using a case study method. Data were collected through media analysis, official press releases from Adidas, and social media posts by activists and the public. Triangulation techniques were used to ensure data validity by cross-referencing multiple sources. The findings reveal that Adidas adopted a communication strategy characterized by neutrality, avoiding explicit affiliation with either side in the Israel-Palestine conflict. While the company terminated its sponsorship with the Israel Football Association following public pressure, it maintained business ties with Israeli manufacturers. Adidas's communication strategy emphasizes values of diversity, inclusivity, and social responsibility through digital campaigns and humanitarian programs. The discussion suggests that this approach may help minimize reputational damage in the global market, although it does not entirely eliminate boycott threats. In conclusion, Adidas’s communication strategy reflects an effort to balance business continuity and social values amid geopolitical tensions. A neutral yet responsive digital communication approach emerges as key to maintaining brand image and consumer loyalty on a global scale.
Co-Authors Chaphichith, Xayapheth Phanphongsa, Vanhna Yudha, Reza Praditya