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Perancangan Rebranding Logo sebagai Media Promosi UMKM Nice Jelly di Pasar Minggu Jakarta Selatan Fadhlan, Muhammad; Kusumawati, Desiana Nur Indra; Wibisono, R. Widyo; Rizal, Risdiamon
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25943

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) mempunyai peranan penting dalam perekonomian Indonesia, khususnya dalam meningkatkan penciptaan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Nice Jelly, salah satu UMKM yang bergerak di industri makanan dan minuman, terletak di Pasar Minggu di wilayah selatan Jakarta menghadapi tantangan dalam meningkatkan daya tarik dan visibilitas mereknya di tengah persaingan yang ketat. Penelitian ini bertujuan untuk merancang rebranding logo UMKM Nice Jelly sebagai sarana promosi agar lebih menarik, modern, dan fleksibel. Metode yang digunakan adalah pendekatan kualitatif dengan teknik observasi lapangan, wawancara mendalam dengan pemilik usaha dan pelanggan, serta analisis SWOT. Selain itu, penelitian ini juga mengembangkan konsep visual branding yang mencakup desain logo baru dan penerapannya dalam berbagai media promosi, baik digital maupun cetak. Hasil dari rebranding ini diharapkan dapat meningkatkan kesadaran merek, memperkuat identitas visual, serta memperluas jangkauan pemasaran Nice Jelly. Dengan strategi branding yang lebih efektif, UMKM Nice Jelly dapat bersaing lebih baik di pasar dan menarik lebih banyak pelanggan.
Utilization of HEC DSS and HEC SSP Software for Rainfall Frequency Analysis in Drainage System Design for City’s Industrial Area Rahayu, Diana; Rizal, Risdiamon; Chumaedi, Irpan
Jurnal Teknik Sipil dan Lingkungan Vol. 10 No. 1: April 2025
Publisher : Departemen Teknik Sipil dan Lingkungan IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jsil.10.1.179-192

Abstract

The analysis of designed rainfall frequency is a key input in various designing in the field of hydraulic engineering, such as floodplain mitigation, water structure construction, and flood inundation mapping. The calculation of rainfall frequency analysis still largely uses Microsoft Excel-based statistics that are calculated manually. The purpose of writing this article is to utilize HEC DSS and HEC SSP software in analyzing rainfall frequency at the measurement location. Measured rainfall data collected from the BMKG Hang Nadim rain station over the past 12 years has been inventoried in the HEC DSS and descriptions have been inputted in sections A to F. Then the data that has been input into HEC DSS will be integrated with HEC SSP. By plotting rainfall data at HEC SSP and running an analysis of the rainfall data, the rainfall frequency analysis at the measurement location was obtained. From running the HEC SSP with Normal, Log-Normal, Gumbel, and Log-Pearson III rainfall distributions, the distribution fit tests using the Kolmogorov-Smirnov method yielded the smallest error value for Log-Pearson III at 0.149 and for the Anderson-Darling method at 0.176. Therefore, the rainfall frequency analysis used is based on the Log-Pearson III rainfall distribution. Where the rainfall design values for return periods of 2, 5, 10, 20, and 50 years are sequentially 118.434 mm/day, 172.94 mm/day, 217.94 mm/day, 268.73 mm/day, 355.81 mm/day, and 442.90 mm/day. The rainfall frequency analysis results are used as input data to compute the flood discharge recurrence interval with the Rational methode. Using a flood discharge with a 10-year return period (Q10) and a concrete channel, the proposed drainage channel dimensions of 0.80 m and 1.20 m were determined.