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All Journal Jurnal Ilmiah Akuntansi dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Community Research & Engagement (JCRE) JURNAL PENGABDIAN KEPADA MASYARAKAT UNISA KUNINGAN GURUPEDIA: Journal of Teacher and Education
Adiguna, Patria
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Religion Humanities Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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OPTIMALISASI PENGUNAAN AFFILIATE MARKETING  TERHADAP BUSINESS TO BUSINESS (B2B) Adiguna, Patria; Sasongko, Fajar; Nurhayati, Nurhayati; Firmansyah, Firmansyah; Fayruz, Muhammad
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT UNISA KUNINGAN
Publisher : Universitas Islam Al-Ihya Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70476/jpkmunisa.v3i1.01

Abstract

The rapid development of information technology has significantly impacted various aspects of life, including the business sector. One major shift is the transition from conventional sales methods to digitalization, commonly known as e-commerce. The use of smartphones among students has positive effects in facilitating communication and work but also poses risks of addiction. To address this issue, one potential solution is Affiliate Marketing, which enables students to generate passive income while making their smartphone usage more productive. Affiliate Marketing is a digital marketing strategy that involves collaboration between individuals and companies or platforms to earn revenue through product promotion. This activity aims to enhance students' understanding of Affiliate Marketing through a structured training program. The methodology includes socialization, simulations, hands-on practice, discussions, and evaluation through questionnaires. The results indicate an increase in student knowledge from 11.56% to 91.92%, as well as the potential for additional income through Affiliate Marketing. The study concludes that Affiliate Marketing serves as an innovative approach to reducing smartphone addiction while enhancing student productivity.
CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION STRATEGY, AND MARKET ORIENTATION ON BUSINESS GROWTH Abas, Sofyan; Sumantyo, Franciscus Dwikotjo Sri; Adiguna, Patria; Purwoko, Bambang
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3378

Abstract

This study investigates the effects of Customer Relationship Management (CRM), Innovation Strategy, and Market Orientation on Business Growth, including the moderating roles of Innovation Strategy and Market Orientation in strengthening these relationships. Utilizing a quantitative approach, data were collected from mid-sized and large firms across various industries. Structural Equation Modeling (SEM) analysis reveals that CRM, Innovation Strategy, and Market Orientation each have significant positive impacts on business growth. Furthermore, Innovation Strategy and Market Orientation significantly moderate the relationship between CRM and business growth, as well as between Innovation Strategy and business growth, indicating synergistic effects among these variables. The findings suggest that businesses adopting an integrated strategic framework combining CRM, innovation, and market orientation are more likely to achieve sustainable growth. This research provides both theoretical insights and practical implications for managers aiming to enhance firm performance in competitive markets.
Metodologi Penelitian Dalam Penulisan Skripsi dan Tesis Adiguna, Patria
GURUPEDIA: Journal of Teacher and Education Vol. 1 No. 2 (2025): July 2025
Publisher : RAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16324434

Abstract

Tujuan dari jurnal ini adalah menerapkan metode kuantitatif, yang mengumpulkan data berupa angka dan dapat diklasifikasikan ke dalam kategori tertentu serta diurutkan. Data tersebut selanjutnya dianalisis menggunakan alat ukur tertentu dan divisualisasikan melalui grafik atau tabel. Metode ini bertujuan untuk menguji teori tertentu dan menentukan apakah teori tersebut dapat diterima atau ditolak. Penelitian dilakukan melalui observasi dan penyusunan hipotesis untuk menjelaskan suatu fenomena. Jika hipotesis tersebut lolos pengujian secara konsisten, maka dapat berkembang menjadi teori ilmiah. Pendekatan kuantitatif ini juga bertujuan mengembangkan model matematis, teori, serta hipotesis yang berkaitan dengan suatu fenomena, untuk mengetahui hubungan antar variabel dalam populasi. Pengukuran berperan penting dalam menghubungkan pengamatan empiris dengan hubungan matematis yang bersifat kuantitatif.
The Role of Microfinance Institutions in Supporting Financial Inclusion and Economic Empowerment in Indonesia Adiguna, Patria; Kusnaedi, Ujang; Hakim, Rahman
Jurnal Ilmiah Akuntansi & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v9i2.6024

Abstract

This research aims to examine the role of Microfinance Institutions (MFIs) in supporting financial inclusion and community economic empowerment, especially for the poor and micro-entrepreneurs in Indonesia. Using a normative juridical approach, this research analyzes the regulations and operations of MFIs based on Law No. 1 Year 2013 on MFIs as well as secondary data from literature and interviews with relevant practitioners. The research was conducted for three months, from June to August 2024, focusing on MFI regulations, operations, and challenges in Indonesia. Data were collected through literature study, legal document analysis, and in-depth interviews with 20 respondents located in the West Jakarta area, including MFI managers, micro business actors, and academics. The results show that MFIs play an important role in providing microfinance, savings, and business advisory services that support economic empowerment and community welfare improvement. However, regulation implementation still faces challenges, including policy harmonization between central and local governments, limited capital, and low financial literacy of customers. In addition, competition with modern financial institutions is also an obstacle to the sustainability of MFIs. This study recommends strengthening regulations, harmonizing policies, and increasing the operational capacity of MFIs through technical support, training, and capital incentives. Financial literacy also needs to be improved so that people can optimally utilize microfinance services. Thus, MFIs can be a more effective instrument in supporting sustainable economic development and financial inclusion in Indonesia.
Peningkatan Kesejahteraan Masyarakat Melalui Budidaya Jangkrik Di Kota Tangerang Selatan Sutariyono, Sutariyono; Saksana, Joned Ceilendra; Amalia, Fisy; Aisha, Neila; Adiguna, Patria; Nurrahman, Syafran; Herawati, Tuti; Tohiroh, Tohiroh; Saefullah, A
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/k6k9qn20

Abstract

This activity aims to assess the benefits of cricket farming for improving community welfare in South Tangerang City. In economic and agroecological contexts, cricket farming offers an environmentally friendly solution for producing alternative food and feed. The method used in this study combines material presentations on cricket farming, direct observation, and practical discussions at the farming site. The program involves 30 farmers, workers, and local community members. The activity took place on Saturday, May 25, 2024, focusing on cricket farming management, including cage preparation, cricket maintenance until harvest, marketing, and financial management of the business. The results show that using technology in cricket farming not only increases productivity but also supports sustainability by reducing waste and optimizing resource use. Additionally, crickets have great potential as an alternative protein source that can support global food security. This study provides important insights into cricket farming, from cage preparation and maintenance to harvesting, marketing the products, and managing the business finances. The findings indicate that a more efficient and sustainable production system can enhance community welfare
Edukasi Keuangan dan Pemasaran untuk Peternak Jangkrik: Kunci Kesuksesan UMKM Hakim, Melati Puspita; Syaputra, Riawan; Herawati, Tuti; Sutariyono, Sutariyono; Saefullah, Aep; Adiguna, Patria; Aisha, Neila
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/t36msx35

Abstract

This community service activity aims to enhance the knowledge of cricket farmers in financial recording and marketing strategies to help their businesses grow effectively. Conducted on May 25, 2024, this event took place at a cricket farming UMKM (Micro, Small, and Medium Enterprises) located on Jln. Benda Permai II, Pd Benda, Pamulang District, South Tangerang. The activity is a collaboration between Sekolah Tinggi Ilmu Ekonomi Ganesha (STIE GANESHA) and local farmers. The program ran from 08:00 to 12:00 WIB and aimed to apply knowledge and research findings to improve community welfare. The participating lecturers conducted research covering digital marketing, financial analysis, and human resource development. The results of this research are expected to improve production efficiency, marketing, and financial management of UMKM. The main problems faced by the farmers include limited access to bank loans and a lack of strategies to increase sales. Through this program, STIE Ganesha is committed to supporting and developing the potential of local UMKM, while also contributing positively to the welfare of the South Tangerang community.The results of this activity showed an increase in financial and marketing literacy among cricket farming UMKM owners. Jhandriansyah, a dim sum entrepreneur and cricket farmer, expressed his gratitude for the guidance provided, stating that the collaboration with STIE Ganesha greatly helped his business grow
Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Adiguna, Patria; Sutariyono, Sutariyono; Aisha, Neila; Herawati, Tuti; Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Hakim, Melati Puspita; Syaputra, Riawan; Sitohang, Ronny Marthin
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

Abstract

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy
Co-Authors Abas, Sofyan Aep Saefullah AR, Rasmawati Bambang Purwoko Fachry Abda El Rahman Fayruz, Muhammad Firmansyah Firmansyah Fisy Amalia Hakim, Melati Puspita Joned C. Saksana Neila Aisha Nurhayati Nurhayati Nurrahman, Syafran Rahman Hakim Saefullah, A Sasongko, Fajar Sitohang, Ronny Marthin Sumantyo, Franciscus Dwikotjo Sri Sutariyono, Sutariyono Syaputra, Riawan Tohiroh, Tohiroh Tuti Herawati