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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business JURNAL PENGABDIAN KEPADA MASYARAKAT UNISA KUNINGAN GURUPEDIA: Journal of Teacher and Education
Adiguna, Patria
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Religion Humanities Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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OPTIMALISASI PENGUNAAN AFFILIATE MARKETING  TERHADAP BUSINESS TO BUSINESS (B2B) Adiguna, Patria; Sasongko, Fajar; Nurhayati, Nurhayati; Firmansyah, Firmansyah; Fayruz, Muhammad
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT UNISA KUNINGAN
Publisher : Universitas Islam Al-Ihya Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70476/jpkmunisa.v3i1.01

Abstract

The rapid development of information technology has significantly impacted various aspects of life, including the business sector. One major shift is the transition from conventional sales methods to digitalization, commonly known as e-commerce. The use of smartphones among students has positive effects in facilitating communication and work but also poses risks of addiction. To address this issue, one potential solution is Affiliate Marketing, which enables students to generate passive income while making their smartphone usage more productive. Affiliate Marketing is a digital marketing strategy that involves collaboration between individuals and companies or platforms to earn revenue through product promotion. This activity aims to enhance students' understanding of Affiliate Marketing through a structured training program. The methodology includes socialization, simulations, hands-on practice, discussions, and evaluation through questionnaires. The results indicate an increase in student knowledge from 11.56% to 91.92%, as well as the potential for additional income through Affiliate Marketing. The study concludes that Affiliate Marketing serves as an innovative approach to reducing smartphone addiction while enhancing student productivity.
CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION STRATEGY, AND MARKET ORIENTATION ON BUSINESS GROWTH Abas, Sofyan; Sumantyo, Franciscus Dwikotjo Sri; Adiguna, Patria; Purwoko, Bambang
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3378

Abstract

This study investigates the effects of Customer Relationship Management (CRM), Innovation Strategy, and Market Orientation on Business Growth, including the moderating roles of Innovation Strategy and Market Orientation in strengthening these relationships. Utilizing a quantitative approach, data were collected from mid-sized and large firms across various industries. Structural Equation Modeling (SEM) analysis reveals that CRM, Innovation Strategy, and Market Orientation each have significant positive impacts on business growth. Furthermore, Innovation Strategy and Market Orientation significantly moderate the relationship between CRM and business growth, as well as between Innovation Strategy and business growth, indicating synergistic effects among these variables. The findings suggest that businesses adopting an integrated strategic framework combining CRM, innovation, and market orientation are more likely to achieve sustainable growth. This research provides both theoretical insights and practical implications for managers aiming to enhance firm performance in competitive markets.
Metodologi Penelitian Dalam Penulisan Skripsi dan Tesis Adiguna, Patria
GURUPEDIA: Journal of Teacher and Education Vol. 1 No. 2 (2025): July 2025
Publisher : RAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16324434

Abstract

Tujuan dari jurnal ini adalah menerapkan metode kuantitatif, yang mengumpulkan data berupa angka dan dapat diklasifikasikan ke dalam kategori tertentu serta diurutkan. Data tersebut selanjutnya dianalisis menggunakan alat ukur tertentu dan divisualisasikan melalui grafik atau tabel. Metode ini bertujuan untuk menguji teori tertentu dan menentukan apakah teori tersebut dapat diterima atau ditolak. Penelitian dilakukan melalui observasi dan penyusunan hipotesis untuk menjelaskan suatu fenomena. Jika hipotesis tersebut lolos pengujian secara konsisten, maka dapat berkembang menjadi teori ilmiah. Pendekatan kuantitatif ini juga bertujuan mengembangkan model matematis, teori, serta hipotesis yang berkaitan dengan suatu fenomena, untuk mengetahui hubungan antar variabel dalam populasi. Pengukuran berperan penting dalam menghubungkan pengamatan empiris dengan hubungan matematis yang bersifat kuantitatif.
Co-Authors Abas, Sofyan Bambang Purwoko Fayruz, Muhammad Firmansyah Firmansyah Nurhayati Nurhayati Sasongko, Fajar Sumantyo, Franciscus Dwikotjo Sri