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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business JURNAL PENGABDIAN KEPADA MASYARAKAT UNISA KUNINGAN GURUPEDIA: Journal of Teacher and Education
Adiguna, Patria
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Religion Humanities Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

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CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION STRATEGY, AND MARKET ORIENTATION ON BUSINESS GROWTH Abas, Sofyan; Sumantyo, Franciscus Dwikotjo Sri; Adiguna, Patria; Purwoko, Bambang
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3378

Abstract

This study investigates the effects of Customer Relationship Management (CRM), Innovation Strategy, and Market Orientation on Business Growth, including the moderating roles of Innovation Strategy and Market Orientation in strengthening these relationships. Utilizing a quantitative approach, data were collected from mid-sized and large firms across various industries. Structural Equation Modeling (SEM) analysis reveals that CRM, Innovation Strategy, and Market Orientation each have significant positive impacts on business growth. Furthermore, Innovation Strategy and Market Orientation significantly moderate the relationship between CRM and business growth, as well as between Innovation Strategy and business growth, indicating synergistic effects among these variables. The findings suggest that businesses adopting an integrated strategic framework combining CRM, innovation, and market orientation are more likely to achieve sustainable growth. This research provides both theoretical insights and practical implications for managers aiming to enhance firm performance in competitive markets.
Co-Authors Abas, Sofyan Bambang Purwoko Fayruz, Muhammad Firmansyah Firmansyah Nurhayati Nurhayati Sasongko, Fajar Sumantyo, Franciscus Dwikotjo Sri