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All Journal Pioneer: Journal of Language and Literature Research on Applied Linguistics and Literature
Lesmana, Yogi Wijaya
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Dynamics of Product Naming Processes for Micro, Small, and Medium Enterprises (MSME) in Kotakulon Village Nurhasanah, Nurhasanah; Devita, Afni Apriliyanti; Adi, Soni Rahayu; Lesmana, Yogi Wijaya
Pioneer: Journal of Language and Literature Vol 16 No 2 (2024)
Publisher : Faculty of Letters, Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/pioneer.v16i2.5447

Abstract

This study aims to investigate the dynamics of the MSME product naming process in Kotakulon Village and analyze the role of names in shaping the brand image. The study used ethnolinguistics analysis combined with a qualitative descriptive method to determine the dynamic of the naming process. Ethnolinguistics theory was used to solve the research questions: (1) how is the product naming process, and (2) what is the background behind the product naming process? The experts and the owner of the MSME product were contacted for observations, interviews, and documentation to gather data. The results show that the dynamic of the product naming process has eight categories. Those are processed product name, original product name, local language product name, acronym product name, local product name, shape characteristics product name, unique product name, and owner’s product name. The study concludes that MSME owners should know the importance of brand image. The benefit is that it will make the product better known to the public and make consumers repurchase it.
RESISTANCE AND CRITIC AGAINST BOURGEOISIE IN WIDJI THUKUL’S POEM “BUNGA DAN TEMBOK” Lesmana, Yogi Wijaya; Zahraniarni; Izfadlillah, Thesa
ReALL - Research on Applied Linguistics and Literature Vol. 3 No. 2 (2024): Research on Applied Linguistics and Literature
Publisher : Fakultas Ilmu Budaya and LPPM Universitas Sebelas April

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Abstract

Understanding Indonesian poetry from the New Order Period offers important insights on the social, economic and political situation of that period. "Bunga dan Tembok," one of Widji Thukul's well known poems, provides a critical lens of the socioeconomic difficulties that the working class experienced. Although Widji Thukul's poetry has been the subject of multiple studies, it appears that there has not yet a specific examination of his works using a Marxist approach. This study looks at "Bunga dan Tembok" from a Marxist angle in an attempt to close this gap. Using Marxist concepts, the main goal of this study is to reveal the socioeconomic situation interpretations in "Bunga dan Tembok" by Widji Thukul. This study uses Marxist concepts of alienation and the class system shown in the poem to analyze how the poet responded to the reality of the New Order era. The study used a qualitative methodology, with an emphasis on a detailed textual examination. Marx’s concepts acted as theoretical foundations to direct how the poem's content was interpreted. This result highlighted the social inequality between the proletariat and the bourgeoisie during Indonesia's New Order regime. It illustrated how the working class experienced alienation from their land, labor, and humanity due to exploitation and repression by the ruling elite. Despite these challenges, the poem conveyed a sense of class consciousness and the potential for resistance among the marginalized people, suggesting that they could reclaim their humanity and challenge the oppressive system. The symbol of “Bunga” represented this proletariat resistance, emphasizing their ability to rise against the forces that alienated them.
Co-Authors Adi, Soni Rahayu Devita, Afni Apriliyanti Izfadlillah, Thesa Nurhasanah Nurhasanah Zahraniarni