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All Journal LINGUISTIK : Jurnal Bahasa dan Sastra Pioneer: Journal of Language and Literature Jurnal Ide Bahasa Research on Applied Linguistics and Literature
Devita, Afni Apriliyanti
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Dynamics of Product Naming Processes for Micro, Small, and Medium Enterprises (MSME) in Kotakulon Village Nurhasanah, Nurhasanah; Devita, Afni Apriliyanti; Adi, Soni Rahayu; Lesmana, Yogi Wijaya
Pioneer: Journal of Language and Literature Vol 16 No 2 (2024)
Publisher : Faculty of Letters, Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/pioneer.v16i2.5447

Abstract

This study aims to investigate the dynamics of the MSME product naming process in Kotakulon Village and analyze the role of names in shaping the brand image. The study used ethnolinguistics analysis combined with a qualitative descriptive method to determine the dynamic of the naming process. Ethnolinguistics theory was used to solve the research questions: (1) how is the product naming process, and (2) what is the background behind the product naming process? The experts and the owner of the MSME product were contacted for observations, interviews, and documentation to gather data. The results show that the dynamic of the product naming process has eight categories. Those are processed product name, original product name, local language product name, acronym product name, local product name, shape characteristics product name, unique product name, and owner’s product name. The study concludes that MSME owners should know the importance of brand image. The benefit is that it will make the product better known to the public and make consumers repurchase it.
LANGUAGE DOMINANCE REPRESENTATION IN THE UTTERANCES OF A BILINGUAL CHILD: A CASE STUDY OF AN INDONESIAN–JAPANESE CHILD Devita, Afni Apriliyanti; Refomia, Meidina
IdeBahasa Vol 7 No 1 (2025): Jurnal Idebahasa Vol 7 No 1 Juni 2025
Publisher : Asosiasi dosen IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/idebahasa.v7i1.313

Abstract

The aim of the research is to describe how language dominance manifested in the spontaneous speech of a bilingual child. It focused on Ritsuki, a 3.5-year-old girl raised in a Japanese-Indonesian household, whose daily interactions were documented on the Ueno Family Japan YouTube channel. This research used psycholinguistics approach, which emphasized that language development was shaped by meaningful interaction and the frequency of use in real-life settings. Using a qualitative case study method, the research examines the child's natural language use across various everyday contexts. For data collection, three video recordings were selected for analysis based on the presence of verbal interactions between Ritsuki and her parents or peers. Each video was transcribed to capture Ritsuki’s utterances and to identify patterns of language use. The analysis focused on lexical choices and contextual cues that indicated language preference or dominance. The findings revealed that Ritsuki demonstrated Japanese dominance during structured routines, such as greetings and activities with her Japanese-speaking father. Indonesian was more commonly used in informal, relaxed conversations with her Indonesian mother and during peer interactions. Overall, these patterns suggested that Ritsuki’s language dominance was context-dependent, shaped by the speakers she interacted with and the social functions of each language in her environment.
METHAPOR EXPRESSIONS IN “WHEN WE ALL FALL ASSLEEP WHERE DO WE GO” ALBUM BY BILLIE EILLISH Adi, Soni Rahayu; Devita, Afni Apriliyanti
ReALL - Research on Applied Linguistics and Literature Vol. 3 No. 1 (2024): Research on Applied Linguistics and Literature
Publisher : Fakultas Ilmu Budaya and LPPM Universitas Sebelas April

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Abstract

Using metaphors in song lyrics could enrich aesthetic values and deep meaning to the listeners. This study aims to examine the kinds of metaphor expressions and the meaning contained in the lyrics of Billie Eilish's “When We All Fall Asleep Where Do We Go” album (2019) using the theory from Lakoff and Johson (2003) for metaphor types and Leech (1981) for the metaphor functions. The researcher used a descriptive qualitative method to conduct this research. The data collection is carried out through observation and note-taking techniques to record the metaphors in the album. It is found that there are 3 types of metaphor expressions as follows: Ontological, Structural, and Orientational. The type of figurative language most commonly used in this album is structural. Furthermore, there are six meanings of metaphor found in this album, as follows: Expressive, Directive, Informative, Aesthetic, Descriptive, and Phatic. The meaning metaphor commonly found in this album is Expressive.
THE ROLE OF NAMING IN SHAPING HOUSING IDENTITY IN SUMEDANG Ramadyanto, Aldi Fari; Devita, Afni Apriliyanti
ReALL - Research on Applied Linguistics and Literature Vol. 4 No. 1 (2025): Research on Applied Linguistics and Literature
Publisher : Fakultas Ilmu Budaya and LPPM Universitas Sebelas April

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Abstract

Housing names in Sumedang today often mix local and international words. This shows how developers try to connect with different kinds of people and follow modern trends. This research investigates the use of language in the naming of housing areas in Sumedang, a region where cultural heritage and urban development coexist. Employing an ethnolinguistic approach, the research aims to identify the language features present in housing names and examine how these names are used to attract specific buyer groups. The collected names were analyzed using qualitative content analysis, where lexical patterns were identified and interpreted to uncover their cultural, social, and linguistic meanings. The analysis revealed nine language features of housing names: Griya, Bumi, Residence, Grand, Cluster, Regency, Village, location-based names, and unique names. Each category reflects particular cultural meanings, social identities, and marketing strategies. The findings based on the analysis of nine naming features demonstrate that housing names are not merely functional but play a strategic role in shaping perceptions of lifestyle, modernity, and community values.
Sundanese Taboo Words Avoidance Shaped By Myths In Batu Gara Lesmana, Yogi Wijaya; Nurhasanah, Nurhasanah; Devita, Afni Apriliyanti
Linguistik : Jurnal Bahasa dan Sastra Vol 11, No 1 (2026): LINGUISTIK : Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v11i1.155-162

Abstract

This research analyzes the avoidance strategies of taboo words in Batu Gara Village, Sumedang, through Roland Barthes’ semiotic theory of myth. A qualitative design was employed, with data collected through semi-structured interviews, participant observation, and document analysis involving five key informants and six villagers. The findings reveal that the myths embedded in taboo words such as Maung (tiger) and Péot (skinny) directly shape the community’s avoidance strategies. The belief in supernatural consequences (rain, lightning) naturalizes the myth, while historical normalization through generational transmission empties the reality of its history. The primary avoidance strategy of lexical substitution (e.g., Kerud for Maung) functions as a Barthesian ex-nomination to neutralize dangerous histories, while politeness rituals (punten) reinforce the myth’s authority. This research concludes that taboo word avoidance is not merely a linguistic prohibition but a semiotic performativity that perpetuates traditional ideology and social order.
Co-Authors Adi, Soni Rahayu Lesmana, Yogi Wijaya Nurhasanah Nurhasanah Ramadyanto, Aldi Fari Refomia, Meidina