Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Trisakti School of Management (TSM)
MULYANI, MELITA AURYN
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FAKTOR-FAKTOR MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI MULYANI, MELITA AURYN; HARYANTI, DENNY SEPTA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2733

Abstract

The aim of this study was to determine the effect of perceived expertise, perceived similarity, perceived familiarity, perceived likeability, and swift guanxi on purchase intention in Skintific’s Shopee Live audience in Jakarta. This study uses descriptive and causality research with a 5-point Likert scale measurement. This study uses primary data obtained from questionnaires distributed through Google Form with 326 respondents. The statistics method used in this research is Structured Equation Modeling (SEM) with the SmartPLS 4.0 program. The results showed that perceived expertise, perceived similarity, perceived familiarity, and perceived likeability have effect on swift guanxi. Swift guanxi has effect on purchase intention. Swift guanxi has a mediating effect on perceived expertise, perceived similarity, perceived familiarity, and perceived likeability on Purchase Intention in Skintific’s Shopee Live audience in Jakarta.
Co-Authors HARYANTI, DENNY SEPTA