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All Journal JURNAL BISNIS STRATEGI Jurnal Penelitian Ekonomi dan Bisnis SOLUSI E-Jurnal Manajemen Trisakti School of Management (TSM) Media Riset Bisnis & Manajemen Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
HARYANTI, DENNY SEPTA
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE PENGARUH BRAND IMAGE, BRAND TRUST DAN CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PADA PELANGGAN SHAMPO CLEAR DI JAKARTA Safitri, Tiya; Haryanti, Denny Septa
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 3 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i3.2162

Abstract

This research aims to determine the effect of Brand Image, Brand Trust and Celebrity Endorsement on Purchase Intention of Clear shampoo customers in Jakarta. The population in this study was the customers of Clear shampoo who living in Jakarta. The samples were 141 respondents by purposive sampling method. The Assessment of each variable used five points of Likert Scale. Data processing used SPSS 25 software. The results of this study indicate that there is an influence effect of Brand Image, Brand Trust and Celebrity Endorsement on Purchase Intention of Clear shampoo customers in Jakarta.
ANTESEDEN CUSTOMER SATISFACTION DAN CORPORATE IMAGE TERHADAP LOYALTY MELALUI TRUST PADA NASABAH BANK MUAMALAT Haryanti, Denny Septa; Hernawati, Nani; Prilyana, Cindy; Anggiani, Sarfilianty
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.18710

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Satisfaction dan Corporate Image terhadap Loyalty melalui Trust pada nasabah Bank Muamalat di kota Bekasi. Desain penelitian ini menggunakan penelitian deskriptif dan kausalitas, pengukuran setiap variabel menggunakan 5 point Skala Likert. Penelitian ini menggunakan data primer dan sekunder serta pengumpulan data melalui kuesioner. Sampel penelitian diperoleh melalui metode purposive sampling dan diperoleh sebanyak 200 responden. Penelitian ini menggunakan metode statistic regresi linear berganda dengan SMARTPLS 3.2.9 sebagai alat pengujiannya. Hasil penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh terhadap Trust, Customer Satisfaction memiliki pengaruh terhadap Loyalty, Corporate Image memiliki pengaruh terhadap Trust, Corporate Image memiliki pengaruh terhadap Loyalty, Trust memiliki pengaruh terhadap Loyalty.
Factors Affecting Behavioural Intentions at Hokben Restaurants in Bekasi City Haryanti, Denny Septa; Hernawati, Nani; Prilyana, Cindy; Sugiharto, Totok
Jurnal Penelitian Ekonomi dan Bisnis Vol. 9 No. 2 (2024): September 2024
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v9i2.10433

Abstract

The purpose of this research is to determine the influence of Food Quality, Physical Environment Quality, Employee Service Quality, on Behavioral Intentions through Customer Perceived Value, and Customer Satisfaction which influences Pricing for HokBen customers in the city of Bekasi. This research uses primary data by collecting data through questionnaires. This research sample was obtained through a purposive sampling method and obtained 235 respondents. This research uses descriptive statistical methods with the SEM-PLS. The results of this research show that Food Quality and Employee Service Quality have an influence on Customer Perceived Value, while Physical Environment Quality has no influence on Customer Perceived Value, Customer Perceived Value and Pricing have an influence on Customer Satisfaction, and Customer Satisfaction has an influence on Behavioral Intentions.   Keywords: Food Quality, Physical Environment Quality, Employee Service Quality, Customer Perceived Value, Pricing, Customer Satisfaction, Behavioral Intentions
The Influence of Service Quality and Promotion on Consumer Loyalty Through Customer Satisfaction as an Intervening Variable Haryanti, Denny Septa; Hermawanti, Nanik; Prilyana, Cindy; Anggiani, Sarfilianty
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.71-93

Abstract

This research aims to examine and analyze the influence of Service Quality and Promotion on Consumer Loyalty through Customer Satisfaction as an intervening variable for customers at Sulawesi Grilled Fish.  The dependent variable used in this research is Consumer Loyalty (Y), the intervening variable used is Customer Satisfaction (Z), while the independent variables used are Service Quality (X1) and Promotion (X2). The sample in this study was 96 respondents.  The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases.  The analytical method used is Convergent Validity, Discriminant Validity.  Composite Reliability, Inner model. The results of the research conducted show that Service Quality and Promotion have a positive and significant effect on Customer Satisfaction, the Service Quality and Promotion variables have a positive and significant effect on Consumer Loyalty, the Service Quality variable has a positive and significant effect on Consumer Loyalty through Customer Satisfaction, and the Promotion variable has an effect positive and significant towards Customer Loyalty through Customer Satisfaction.
FAKTOR-FAKTOR MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI MULYANI, MELITA AURYN; HARYANTI, DENNY SEPTA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2733

Abstract

The aim of this study was to determine the effect of perceived expertise, perceived similarity, perceived familiarity, perceived likeability, and swift guanxi on purchase intention in Skintific’s Shopee Live audience in Jakarta. This study uses descriptive and causality research with a 5-point Likert scale measurement. This study uses primary data obtained from questionnaires distributed through Google Form with 326 respondents. The statistics method used in this research is Structured Equation Modeling (SEM) with the SmartPLS 4.0 program. The results showed that perceived expertise, perceived similarity, perceived familiarity, and perceived likeability have effect on swift guanxi. Swift guanxi has effect on purchase intention. Swift guanxi has a mediating effect on perceived expertise, perceived similarity, perceived familiarity, and perceived likeability on Purchase Intention in Skintific’s Shopee Live audience in Jakarta.
PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA Ganady, Gilbert Aryaputra; Haryanti, Denny Septa
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1501

Abstract

The purpose of this study is to find out the effect of Eco Label, Eco Brand, and Environmental Advertisement on Consumer Purchase Behavior on Tessa Tissue in Bekasi City. This study uses primary data sourced from questionnaires with a total of 150 respondents that using Tessa in Bekasi City. The sampling technique that used was non-probability sampling. The data analysis technique used multiple linear regression analysis. The results show that Eco Label, Eco Brand, and Environmental Advertisement have an effect on Consumer Purchase Behavior
Pentingnya Enterpreneurship: Kegiatan Pengabdian Pada Sekolah Lansia Bekasi Julisar; Haryanti, Denny Septa; Indriyanti, Irma Satya; Ponziani, Regi Muzio; Soegijanto, Cleophila M. G. T.; Sunny, Gloria Christina; Hidayat, Muwafick
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 1 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/zhkp6259

Abstract

This community service activity aims to elaborate the importance of entrepreneurship and to motivate the students of Sekolah Lansia Bekasi to become more independent after undergoing pension. The theme of the community service activity is Entrepreneurship and was conducted on 22 January 2025, 09.00 until 11.30 in kecamatan Rawa Lumbu, Kotamadya Bekasi. The activity was attended by 270 students. The activity was opened by opening speech by the headmaster of Sekolah Lansia Bekasi, Ibu Sri Kustini. After that the Secretary for the Center of Research and Community Service Trisakti School of Management (TSM), Regi Muzio Ponziani, delivered a speech. Only then did the speakers that were also the lecturers of TSM delivered the community service materials.
FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOR DALAM BERBELANJA ONLINE DI APLIKASI TOKOPEDIA Haryanti, Denny Septa; Sa roni, Putri Istiadah Oktafia
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4900

Abstract

The purpose of this research is to investigate purchasing behavior of online shopping in the spectrum of brand consciousness, brand awareness, and brand nationality. The study uses a well structured questionnaire developed and distributed to 180 respondent, but only 170 respondent to conform the criteria. Using purposive sampling method, and data were analyzed by applying IBM SPSS 25.0 and Structural Equation Modeling (SEM) program WarpPLS 7.0. The results show that brand consciousness influence to purchase behavior, brand awareness not affect to purchase behavior, and brand nationality influence to purchase behavior.  
Co-Authors Ganady, Gilbert Aryaputra Hermawanti, Nanik Hernawati, Nani HIDAYAT, MUWAFICK INDRIYANTI, IRMA SATYA Julisar MULYANI, MELITA AURYN Prilyana, Cindy Regi Muzio Ponziani Sa roni, Putri Istiadah Oktafia Safitri, Tiya Sarfilianty Anggiani, Sarfilianty Soegijanto, Cleophila M. G. T. Sunny, Gloria Christina Totok Sugiharto, Totok