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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi International Journal of Education, Management, and Technology
Verina, Rizky Nanda
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

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The Influence of Marketing Mix on Purchasing Decisions on E-Commerce Live Streaming Platforms Verina, Rizky Nanda; Nurrachmi, Rininta; Zaerofi, Afif
International Journal of Education, Management, and Technology Vol 2 No 1 (2024): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v2i1.2827

Abstract

This study aims to examine the influence of marketing mix (product, price, promotion, people, and process on purchasing decisions on E-commerce Live streaming platforms such as Shopee Live and Tiktok Live. The population of this study is consumers in Indonesia who have shopped through Live streaming commerce. The type of research used is quantitative research. Data analysis techniques using Structural Equation Modeling (SEM) and data processing using Partial Least Square (PLS) analysis with Smart PLS 3.2.9 applications. The research sample was 252 respondents, data were obtained using questionnaires with a Likert scale of 1-6. The results showed that price, promotion and people had a positive and significant effect on purchasing decisions. While products and processes do not have a significant effect on purchasing decisions in live streaming commerce.
The Effect of Organizational Culture, Compensation, Job Satisfaction, And Work Environment on The Performance of Employees at Bank “Bantara” In the Jakarta Area Argakoesoemah, Mohamad Ramadhan; Verina, Rizky Nanda
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/m0qjp991

Abstract

This research aims to analyse the performance of employees at Bank "Bantara" in the Jakarta Area by considering factors such as organizational culture, compensation, job satisfaction, and work environment. These factors were chosen as independent variables due to their potential impact on employee performance, which is the dependent variable. The researcher used the Statistical Structural Equation Modelling (SEM) method specifically the Partial Least Square (PLS) approach supported by SmartPLS, to process the data obtained from a questionnaire survey conducted online using Google Form. The results indicated that Organizational Culture and Work Environment have a positive and significant effect on Employee Performance, whereas Compensation and Job Satisfaction have a positive effect but not significant on Employee Performance.
Co-Authors Argakoesoemah, Mohamad Ramadhan Nurrachmi, Rininta Zaerofi, Afif