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Internal Communication Channels as Operational Thrust in The Nigeria Customs Service Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1288

In an ever-evolving, dynamic, and complex world, the field of public relations has taken on a transformative role in shaping our society. However, the context of internal communication practices within paramilitary agencies, such as the Nigeria Customs Service, diverges from conventional corporate organisational models. This divergence is particularly pronounced given the agency’s multifaceted role in revenue generation, the suppression of smuggling, trade facilitation, and other functions. The study examines the channels of internal communication in the Nigeria Customs Service and the operational thrust of internal communication channels in the Nigeria Customs Service. Situational Theory of Problem Solving is used as a theoretical framework. The study employed a constructivist approach to research design, which informed the choice of in-depth interviews. Purposive sampling was employed to select twelve participants for the study. Data gathered from the interview were presented using thematic analysis, based on the themes that emerged during the interview sessions, using Nvivo, version 14. The findings revealed that while some channels, such as email and in-person meetings, were commonly used for sharing information, there were varying perceptions regarding their effectiveness. Additionally, the study identified challenges in timely disseminating critical operational information, indicating potential gaps in communication effectiveness within the organisation. In evaluating the effectiveness of current internal communication channels, the research found that while some channels were perceived as effective by most respondents, there were also instances where communication was considered ineffective. The study concludes that internal communication is an important concept and integral to internal public relations, and it links to positive organisational and employee outcomes such as employee engagement.

Assessment of Development Communication in a Globalised Context Margaret Solo-Anaeto; Perpetua Ogechi Aondover; Timothy Ekeledirichukwu Onyejelem; Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 1 (2026): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v8i1.1414

This paper examines development communication within the context of globalisation, focusing on how global economic, technological, and cultural flows have reshaped communication strategies for social change. It interrogates the shifting paradigms of development communication from linear, top-down information dissemination models to more participatory, dialogic, and rights-based approaches that emphasise inclusion, local agency, and sustainability. Based on the qualitative review of scholarly literature, policy documents, and selected development interventions, the paper assesses the influence of globalisation on communication practices, particularly the role of digital media, transnational actors, and global development agendas. The paper argues that development communication is no doubt an important area of both academic and professional endeavour where several approaches can be harnessed to ensure development. While globalisation is a vital concept that has impacted both positively and negatively in various parts of the world, the role of communication in the globalisation process is enormous. This paper dissects the relationship between communication, globalisation, and development by analysing the roles played by each in the actualisation of the other. Globalisation was also dissected as a concept taking into cognizance its double-edged nature and divergent ideas of various scholars about the concept. The paper then related the concepts of communication, development and globalisation, especially in a practical context and further explained how development communication operates in a globalised context. It concludes that development outcomes are more sustainable when communication processes are people-centered and when global development narratives are adapted to local socio-cultural and political contexts.

Ethical Implications of Artificial Intelligence in Health Communication Practice in Nigeria Chinelo Ebele Uchendu; Mmesomachukwu Chukwuemeka Iloh; Carol Dixon Odoyi; Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 2 (2026): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Artificial intelligence (AI) is increasingly shaping the landscape of health communication by transforming the ways health information is generated, distributed, and consumed. In Nigeria, the integration of AI-driven technologies such as chatbots, automated health information systems, predictive analytics, and algorithm-based content dissemination has created new opportunities for improving public health communication and expanding access to health information. However, the rapid adoption of these technologies also raises significant ethical concerns that require critical scholarly attention. This paper provides a conceptual examination of the ethical implications of AI in health communication practice in Nigeria. Based on the existing literature on digital communication, health communication, and technology ethics, the paper explores key ethical issues including data privacy and protection, algorithmic bias, misinformation and disinformation, transparency and accountability, and the digital divide. The paper argues that while AI has the potential to enhance the efficiency, reach, and personalization of health communication, the absence of robust ethical guidelines and regulatory frameworks may undermine public trust and exacerbate existing health inequalities. In the Nigerian context, where disparities in digital literacy and access to technology remain pronounced, the ethical deployment of AI becomes even more critical to ensure that vulnerable populations are not marginalized in the process of technological innovation. The paper therefore advocates for the development of context-specific ethical standards, stronger regulatory oversight, and interdisciplinary collaboration among communication scholars, health professionals, policymakers, and technology developers. Such measures are necessary to ensure that the application of AI in health communication aligns with principles of equity, responsibility, and public interest.

Climate Change, Gender and Media in Nigeria: Mainstreaming Gender in Climate Change Reporting Funmi Falobi; Margaret Solo-Anaeto; Joseph Ifeoluwa Joy; Abdullahi Aliyu Maiwada
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8202

Climate change represents one of the most pressing global challenges, with far-reaching impacts across social, economic, and environmental systems. However, its effects are not evenly distributed, as existing inequalities shape differential vulnerabilities among populations. This paper interrogates the gendered dimensions of climate change, arguing that women and marginalised groups particularly in developing countries, experience disproportionate impacts due to entrenched socio-economic, cultural, and political disparities. Based on secondary data from the existing literature, the study highlights how climate change exacerbates challenges related to health, food security, water access, livelihoods, education, and exposure to violence, thereby reinforcing gender inequality. Anchored in framing theory, the paper analyses how media representations influence perception, agenda-setting, and policy prioritisation. It argues that the media serves as a powerful agent in raising awareness, amplifying marginalised voices, and promoting gender-sensitive narratives that can drive inclusive climate action. Through illustrative case studies from Nigerian print media, the paper demonstrates emerging efforts and best practices in mainstreaming gender into climate reporting, while also identifying gaps in representation and depth of coverage. The paper concludes that effective climate action requires the integration of gender perspectives into communication, policy, and practice.

Internet Memes as Alternative Frames in Global Media Coverage of the Gaza Conflict Margaret Solo-Anaeto; Funmi Falobi; Abdullahi Aliyu Maiwada; Joseph Ifeoluwa Joy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8203

The rapid evolution of digital communication technologies has significantly transformed the ways in which global audiences access and interpret international news, with social media platforms emerging as dominant channels of information dissemination. Within this digital ecosystem, internet memes have evolved from mere entertainment artifacts into powerful tools of communication that shape political discourse and public opinion. This paper examines the role of internet memes as instruments of international coverage of the Gaza War, exploring their capacity to simplify complex conflict narratives, influence audience perceptions, and contribute to the framing of global events. Within the context of the existing literature, the paper conceptualises memes as participatory media forms that combine visual and textual elements, enabling rapid circulation, emotional engagement, and ideological expression across diverse audiences. Using Framing Theory, the paper analyses how memes selectively present aspects of the Gaza conflict, emphasizing particular viewpoints, emotions, and interpretations while potentially marginalising others. The paper argues that memes function as alternative communicative frames that can both legitimize and delegitimize political actors, amplify humanitarian concerns, and foster global solidarity. At the same time, their brevity, humor, and symbolic nature pose risks of oversimplification, misinformation, and ideological distortion, particularly within the fast-paced and algorithm-driven environment of social media. The paper concludes that internet memes occupy a dual position as both facilitators of engagement and potential sources of distortion in international conflict reporting. As digital culture continues to evolve, memes will remain central to how global audiences consume, interpret, and respond to international events.

Communicating the Results of Capacity-Building Initiatives More Effectively: Nigeria Customs Service (NCS) Experience and Lessons Learned Abdullahi Aliyu Maiwada
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8194

Capacity building has become a central pillar of institutional reform in public sector organisations, particularly in customs administrations that operate at the intersection of trade facilitation, national security, and revenue generation. However, the effectiveness of such initiatives depends not only on technical reforms but also on the ability of institutions to communicate their outcomes to internal and external stakeholders. This paper examines the strategic communication framework adopted by the Nigeria Customs Service (NCS) in communicating the results of its capacity-building initiatives. Based on institutional reforms implemented in alignment with the Nigeria Customs Service Act of 2023, the paper analyses communication practices related to institutional modernisation, human resource development, and stakeholder engagement. Using empirical examples such as the Time Release Study (TRS), Advance Ruling system, Authorised Economic Operator (AEO) programme, and the B’Odogwu indigenous customs management system, the paper demonstrates how communication strategies transformed technical reforms into measurable institutional credibility and stakeholder trust. The paper situates the NCS experience within broader theoretical discussions on strategic communication, public sector transparency, and trade facilitation governance. The paper argues that communication that emphasises transparency, evidence-based messaging, and stakeholder participation can significantly improve compliance behaviour, institutional legitimacy, and policy outcomes. The paper concludes that communication should be integrated into the design of capacity-building initiatives from the outset, rather than treated as a post-implementation publicity exercise.

Exploring Internal Communication and Employee Relations Management for Effective Staff Performance in Nigeria Customs Service Abdullahi Aliyu Maiwada
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 4 No 4 (2024): Scientific Journal of Accountancy, Management and Finance: (November)
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v4i4.1208

Exploring Internal Communication and Employee Relations Management for effective staff performance in the Nigeria Customs Service (NCS) is essential for understanding how internal practices can influence productivity, morale, and overall organizational efficiency. The objectives of the study are to evaluate the effectiveness of the current internal communication channels employed by the Nigeria Customs Service, to examine how internal communication influences improved employee performance in the Nigeria Customs Service, and to investigate the employee relations strategies employed by the Nigeria Customs Service to motivate and enhance job performance among its staff. The study adopted the Systems Theory, while the postulation of positivist approach of research design informed the choice of survey method. The positivist paradigm of research design believes in the quantitative method of data generation. The population of this study consist of the entire Officers and Men of the Nigeria Customs Service, which is about 15, 000. A sample size of 342 respondents was considered for the study. Stratified sampling was used to select the respondents while questionnaire was employed as a research instrument. The findings suggest that top-to-down communication channels established by senior management play a crucial role in conveying clear direction and expectations to employees within the NCS. This finding underscores the significant role of internal communication in shaping employees’ attitudes and behaviours towards their work responsibilities within the NCS. The study concludes that internal communication and employee relations management are fundamental to enhancing staff performance in the Nigeria Customs Service.

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