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All Journal Britain International of Humanities and Social Sciences (BIoHS) Journal
Abdullahi Aliyu Maiwada
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Internal Communication Channels as Operational Thrust in The Nigeria Customs Service Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1288

Abstract

In an ever-evolving, dynamic, and complex world, the field of public relations has taken on a transformative role in shaping our society. However, the context of internal communication practices within paramilitary agencies, such as the Nigeria Customs Service, diverges from conventional corporate organisational models. This divergence is particularly pronounced given the agency’s multifaceted role in revenue generation, the suppression of smuggling, trade facilitation, and other functions. The study examines the channels of internal communication in the Nigeria Customs Service and the operational thrust of internal communication channels in the Nigeria Customs Service. Situational Theory of Problem Solving is used as a theoretical framework. The study employed a constructivist approach to research design, which informed the choice of in-depth interviews. Purposive sampling was employed to select twelve participants for the study. Data gathered from the interview were presented using thematic analysis, based on the themes that emerged during the interview sessions, using Nvivo, version 14. The findings revealed that while some channels, such as email and in-person meetings, were commonly used for sharing information, there were varying perceptions regarding their effectiveness. Additionally, the study identified challenges in timely disseminating critical operational information, indicating potential gaps in communication effectiveness within the organisation. In evaluating the effectiveness of current internal communication channels, the research found that while some channels were perceived as effective by most respondents, there were also instances where communication was considered ineffective. The study concludes that internal communication is an important concept and integral to internal public relations, and it links to positive organisational and employee outcomes such as employee engagement.
Assessment of Development Communication in a Globalised Context Margaret Solo-Anaeto; Perpetua Ogechi Aondover; Timothy Ekeledirichukwu Onyejelem; Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 1 (2026): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v8i1.1414

Abstract

This paper examines development communication within the context of globalisation, focusing on how global economic, technological, and cultural flows have reshaped communication strategies for social change. It interrogates the shifting paradigms of development communication from linear, top-down information dissemination models to more participatory, dialogic, and rights-based approaches that emphasise inclusion, local agency, and sustainability. Based on the qualitative review of scholarly literature, policy documents, and selected development interventions, the paper assesses the influence of globalisation on communication practices, particularly the role of digital media, transnational actors, and global development agendas. The paper argues that development communication is no doubt an important area of both academic and professional endeavour where several approaches can be harnessed to ensure development. While globalisation is a vital concept that has impacted both positively and negatively in various parts of the world, the role of communication in the globalisation process is enormous. This paper dissects the relationship between communication, globalisation, and development by analysing the roles played by each in the actualisation of the other. Globalisation was also dissected as a concept taking into cognizance its double-edged nature and divergent ideas of various scholars about the concept. The paper then related the concepts of communication, development and globalisation, especially in a practical context and further explained how development communication operates in a globalised context. It concludes that development outcomes are more sustainable when communication processes are people-centered and when global development narratives are adapted to local socio-cultural and political contexts.
Ethical Implications of Artificial Intelligence in Health Communication Practice in Nigeria Chinelo Ebele Uchendu; Mmesomachukwu Chukwuemeka Iloh; Carol Dixon Odoyi; Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 2 (2026): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artificial intelligence (AI) is increasingly shaping the landscape of health communication by transforming the ways health information is generated, distributed, and consumed. In Nigeria, the integration of AI-driven technologies such as chatbots, automated health information systems, predictive analytics, and algorithm-based content dissemination has created new opportunities for improving public health communication and expanding access to health information. However, the rapid adoption of these technologies also raises significant ethical concerns that require critical scholarly attention. This paper provides a conceptual examination of the ethical implications of AI in health communication practice in Nigeria. Based on the existing literature on digital communication, health communication, and technology ethics, the paper explores key ethical issues including data privacy and protection, algorithmic bias, misinformation and disinformation, transparency and accountability, and the digital divide. The paper argues that while AI has the potential to enhance the efficiency, reach, and personalization of health communication, the absence of robust ethical guidelines and regulatory frameworks may undermine public trust and exacerbate existing health inequalities. In the Nigerian context, where disparities in digital literacy and access to technology remain pronounced, the ethical deployment of AI becomes even more critical to ensure that vulnerable populations are not marginalized in the process of technological innovation. The paper therefore advocates for the development of context-specific ethical standards, stronger regulatory oversight, and interdisciplinary collaboration among communication scholars, health professionals, policymakers, and technology developers. Such measures are necessary to ensure that the application of AI in health communication aligns with principles of equity, responsibility, and public interest.
Co-Authors Carol Dixon Odoyi Chinelo Ebele Uchendu Margaret Solo-Anaeto Mmesomachukwu Chukwuemeka Iloh Perpetua Ogechi Aondover Timothy Ekeledirichukwu Onyejelem