Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Humanities, Education, and Social Sciences
Mishra, Sanjib
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Transformation in the Workplace: A Bibliometric Exploration of Co-Occurrence Networks and Emerging Themes in Scholarly Literature Mishra, Sanjib
International Journal of Humanities, Education, and Social Sciences Vol 3 No 2 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i2.5288

Abstract

Background: The COVID-19 pandemic accelerated digital workplace transformation, sparking global research into its socio-technical and human-centric impacts. This study maps scholarly trends to uncover key themes and gaps. Methods: A bibliometric analysis of 133 Scopus-indexed Social Sciences articles (open-access, 2012–2025) was conducted using VOSviewer. Keywords digital, workplace, and experience guided data extraction, with co-occurrence networks and bibliographic coupling identifying thematic clusters. Results: Post-2020, publications surged (peaking at 31 in 2023), driven by remote work and AI integration. Thematic clusters highlighted pandemic-driven pedagogy, workplace well-being, gig economy exploitation, and blurred work-life boundaries. The UK and Australia led research output, while Progress in Human Geography and BMC Medical Education anchored high-impact contributions. Keywords like “Covid-19,” “digitization,” and “gender” underscored tensions between efficiency and equity. Conclusion: Digital workplace research remains fragmented, dominated by Anglophone perspectives and theoretical silos. Future work must prioritize equitable policies, cross-cultural collaboration, and ethical frameworks to balance technological advancement with human well-being.
Students’ Perspectives on Celebrity Endorsement and Purchase Behavior Shrestha, Dipika; Ranabhat, Namrata; Adhikari, Pramita; Neupane, Bikalpa; Pandey, Kushal; Shrestha, Sneha; Mishra, Sanjib
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.6979

Abstract

This study investigates the influence of celebrity endorsements on students’ purchasing decisions at Shankardev Campus. Adopting a deductive approach within a positivist paradigm, the research integrates descriptive and causal designs to examine the impact of celebrity attributes on consumer behavior. Primary data were collected from 115 students through structured questionnaires, capturing perceptions of celebrity appeal, credibility, and brand influence. Statistical techniques, including mean analysis, correlation, and regression, were employed to assess relationships and predict the effects of these attributes on purchase intentions. The results indicate that expertise is the most influential endorsement characteristic in shaping buying behavior, surpassing appeal and credibility. These findings underscore the importance of selecting endorsers with strong perceived knowledge and credibility to enhance marketing effectiveness. The study adds to the literature on celebrity endorsements in emerging markets, with specific relevance to Nepal, and provides actionable insights for advertisers seeking to engage young, socially active consumers.
Co-Authors Adhikari, Pramita Neupane, Bikalpa Pandey, Kushal Ranabhat, Namrata Shrestha, Dipika Shrestha, Sneha