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All Journal International Journal of Education, Management, and Technology International Journal of Humanities, Education, and Social Sciences
Shrestha, Sneha
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Religion Humanities Computer Science & IT Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

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Remote Work and Productivity: Analyzing the Mediating Effect of Work-Life Balance Ghalan, Usham; Shrestha, Sneha; Thapa, Swastika; Bhatta, Sushant; KC, Sushan; Ghimire, Sujal; Parajuli, Suman Kamal
International Journal of Education, Management, and Technology Vol 3 No 1 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i1.4797

Abstract

This study explores the relationship between remote work, employee productivity, and work-life balance, with a specific focus on the mediating role of work-life balance. Given the rise of remote work in various sectors, particularly in the IT industry, it becomes crucial to understand how remote work influences employee productivity and how work-life balance may play a central role in this relationship. A quantitative, cross-sectional design was used, surveying 110 IT professionals from Kathmandu Valley, Nepal. A pre-tested Likert scale questionnaire collected data, measuring variables such as work-life balance, employee productivity, and remote work. Descriptive analysis revealed that most respondents worked remotely (42.7%) or in a hybrid setup (37.3%). While the mean score for work-life balance (3.45) suggested a generally positive perception of remote work's role in balancing personal and professional lives, challenges like difficulty disconnecting and burnout were noted. Employee productivity ratings highlighted that work-life balance positively impacted productivity (mean = 3.83). The remote work factor demonstrated moderate satisfaction with tools, communication, and goal clarity but indicated areas for improvement, especially in technical support (mean for remote work = 3.55). Correlation analysis showed strong positive relationships between work-life balance, remote work, and employee productivity (p < 0.01). The study concludes that work-life balance acts as a key mediator between remote work and productivity, underscoring its importance in fostering an efficient remote working environment. Though employees report a generally positive view of remote work’s ability to provide flexibility, issues with communication and technical support may hinder overall productivity. Thus, improving these areas could maximize remote work's benefits.
Students’ Perspectives on Celebrity Endorsement and Purchase Behavior Shrestha, Dipika; Ranabhat, Namrata; Adhikari, Pramita; Neupane, Bikalpa; Pandey, Kushal; Shrestha, Sneha; Mishra, Sanjib
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.6979

Abstract

This study investigates the influence of celebrity endorsements on students’ purchasing decisions at Shankardev Campus. Adopting a deductive approach within a positivist paradigm, the research integrates descriptive and causal designs to examine the impact of celebrity attributes on consumer behavior. Primary data were collected from 115 students through structured questionnaires, capturing perceptions of celebrity appeal, credibility, and brand influence. Statistical techniques, including mean analysis, correlation, and regression, were employed to assess relationships and predict the effects of these attributes on purchase intentions. The results indicate that expertise is the most influential endorsement characteristic in shaping buying behavior, surpassing appeal and credibility. These findings underscore the importance of selecting endorsers with strong perceived knowledge and credibility to enhance marketing effectiveness. The study adds to the literature on celebrity endorsements in emerging markets, with specific relevance to Nepal, and provides actionable insights for advertisers seeking to engage young, socially active consumers.
Co-Authors Adhikari, Pramita Bhatta, Sushant Ghalan, Usham Ghimire, Sujal KC, Sushan Mishra, Sanjib Neupane, Bikalpa Pandey, Kushal Parajuli, Suman Kamal Ranabhat, Namrata Shrestha, Dipika Thapa, Swastika