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All Journal Jurnal Isema : Islamic Educational Management Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat
Safari, Haris Maulana
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Education Social Sciences Other

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Strategi Humas di SDIT Mujahidul Amin: Membangun Branding Lembaga Pendidikan Islam Safari, Haris Maulana; Hikmah, Nurul
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Februari-Mei 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i1.888

Abstract

Manajemen humas memiliki peran penting dalam membangun citra lembaga pendidikan Islam, termasuk di SDIT Pondok Modern Mujahidul Amin Palangka Raya. Penelitian ini bertujuan untuk menganalisis strategi humas yang diterapkan dalam meningkatkan branding sekolah serta membangun kepercayaan masyarakat. Metode yang digunakan adalah kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa humas SDIT Mujahidul Amin mengandalkan publikasi program unggulan, kerja sama dengan lembaga lain, serta pendekatan berbasis nilai Islam. Tantangan utama yang dihadapi adalah keterbatasan sumber daya dan segmentasi pasar menengah ke bawah. Studi ini menegaskan bahwa strategi humas yang efektif dapat meningkatkan daya tarik dan eksistensi sekolah Islam di masyarakat.
DIGITAL-BASED PUBLIC RELATIONS MANAGEMENT IN ISLAMIC EDUCATIONAL INSTITUTIONS Safari, Haris Maulana; Musyarapah; Hikmah, Nurul
Jurnal Isema : Islamic Educational Management Vol. 10 No. 2 (2025): Jurnal Islamic Educational Management
Publisher : Laboratorium Jurusan S1 Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/isema.v10i2.52051

Abstract

The rapid development of digital technology has significantly transformed educational management, particularly in school public relations (PR). This study aims to describe digital-based public relations management at SMP IT Al-Ghazali Palangka Raya, focusing on planning, organizing, and implementing digital communication programs. A descriptive qualitative approach was employed using interviews, observations, and documentation, with the principal and the head of public relations serving as key informants. The findings reveal that digital PR planning is conducted through annual coordination meetings with the foundation, monthly thematic planning, and collaborative weekly discussions. Organizationally, public relations management is structured through a clear division of roles among the principal, the PR coordinator, and a creative team responsible for digital content production. Implementation is carried out through various social media platforms, including Facebook, Instagram, YouTube, and TikTok, to strengthen two-way communication between the school and the community. The study concludes that digital public relations management at SMP IT Al-Ghazali Palangka Raya effectively builds a positive institutional image through adaptive and participatory communication grounded in Islamic values, such as wisdom (hikmah) and tabayyun, while highlighting the crucial role of principals’ digital literacy in sustaining technology-based innovation in Islamic education.
Co-Authors Musyarapah Nurul Hikmah