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All Journal Journal of Multidisciplinary Science: MIKAILALSYS EDUMALSYS Journal of Research in Education Management ALSYSTECH Journal of Education Technology International Journal of Education, Culture, and Society
Yadima, Gaius Jeff
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Physics Social Sciences Other

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The Impact of Media Priming on Public Awareness of Development Issues in Adamawa Yadima, Gaius Jeff
Journal of Multidisciplinary Science: MIKAILALSYS Vol 3 No 1 (2025): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v3i1.5237

Abstract

This study examines the impact of media priming on public awareness of development issues in Adamawa. Using the priming theory as a framework, the research explores how media exposure influences public perception, prioritisation, and engagement with development topics such as health, environment, and social change. The study analyzes media content and audience responses to determine the extent to which priming shapes awareness and attitudes. The study was anchored on priming theory. Findings reveals that media priming shapes political behavior, influences public support, media messages affect environmental communication, racial priming reinforces stereotypes and further recommends that media literacy education, balanced content, ethical media practices and public awareness to abreast the audience about media priming should be encouraged to help them make informed decisions.
Leveraging Entertainment Education for Social Change in the Media Yadima, Gaius Jeff
EDUMALSYS Journal of Research in Education Management Vol 3 No 1 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i1.5260

Abstract

Entertainment-Education (E-E) is a powerful communication strategy that integrates educational messages into entertaining content to influence public attitudes and behaviors. This paper explores the role of edutainment in driving social change, particularly in health and environmental awareness, through various media platforms. By analyzing case studies from television, radio, digital media, and social platforms, the paper examines how E-E has been used to address critical health issues such as disease prevention, maternal health, and hygiene, as well as environmental concerns like climate change and conservation. The study also highlights the theoretical foundations of Entertainment Education theory to explain its effectiveness. Furthermore, challenges such as cultural resistance, funding constraints, and accessibility issues are discussed. Finally, the study recommends incorporation of local cultural narratives, collaboration between stake holders, utilizing digital platforms for wider reach, feedback mechanism and a structured monitoring and evaluation system to optimize E-E strategies for greater impact in media-driven social change.
Comparative Analysis of Daily Trust and Vanguard Newspapers’ Coverage of Political Parties in the 2023 Presidential Election in Nigeria Yadima, Gaius Jeff
International Journal of Education, Culture, and Society Vol 2 No 3 (2024): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v2i3.3930

Abstract

This study was conducted to assess how newspapers covered political parties, by comparing Daily Trust and Vanguard newspapers coverage of political parties in the 2023 presidential election in Nigeria, to find out the political party with the highest attention and the most common theme of coverage. The study adopted Agenda Setting Theory as the theoretical framework and content analysis as the research design. Data were collected with the aid of coding sheet as the instrument of data collection. Simple random sampling technique was adopted and weekly editions of the population of Daily Trust and Vanguard newspapers starting from 17th of October, 2022 to the 24th of February, 2023 were used for the study. Each day of the week was written down on a separate piece of paper from Monday to Sunday. The researcher randomly selected one paper to reveal the sampled days of the week which in turn was analyzed, 38 publications were analyzed. The data from these newspapers were analyzed using descriptive statistics. Findings revealed that out of the 18 political parties that participated in the 2023 presidential election, All Progressives Congress (APC) had the highest attention on the selected newspapers with Vanguard newspaper giving them more frequency than Daily Trust newspaper. It was also found out that, policy was the most common theme of coverage during the period of the presidential election in Vanguard newspaper than the Daily Trust newspaper. Based on these findings, it is recommended that Nigerian newspapers should endeavor to give equal attention, representation and coverage to all political parties during and after election as enshrined in the constitution.
Post-Colonial Reading of the Politics of International Donor Support in Nigeria Yadima, Gaius Jeff
International Journal of Education, Culture, and Society Vol 3 No 2 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i2.5215

Abstract

This study critically examines the politics of international donor support in Nigeria through a post-colonial lens, exploring its implications for national sovereignty, economic development, and governance. The research investigates how foreign aid, while often framed as a development tool, perpetuates economic dependency and policy subjugation. Utilising dependency theory and post-colonial theory, the study evaluates the extent to which donor interventions influence Nigeria’s policy autonomy. This study adopts a qualitative approach, utilising secondary data from peer-reviewed journals, books, online materials and case studies. The findings indicate that while international aid has contributed significantly to healthcare, education, and infrastructure development, its effectiveness is often undermined by corruption, weak institutional frameworks, and external policy conditions imposed by donor agencies. Moreover, the study highlights the neo-colonial undertones of donor support, where funding is frequently tied to structural adjustments that limit Nigeria’s self-determination. The study concludes that achieving sustainable development in Nigeria requires a strategic shift towards economic diversification, enhanced transparency in aid management, and increased local ownership of development initiatives. Recommendations include strengthening governance institutions, reducing donor dependency, and fostering domestic revenue generation to ensure long-term economic resilience.
Assessing the Influence of the Media Technologies on Communication Practices and Social Change Yadima, Gaius Jeff; Iliya, Silas
ALSYSTECH Journal of Education Technology Vol 3 No 2 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i2.5468

Abstract

This paper investigates the impact of media technologies on communication practices and social change through the framework of technological determinism. The purpose of the study is to analyze how advancements in media technologies influence individual and societal communication, thereby affecting cultural norms, political engagement, and economic development. Employing a qualitative descriptive methodology, this research evaluates both the positive and negative consequences of media technology adoption. The findings reveal that while technological determinism posits that technology fundamentally shapes social structures and behaviors, there is also significant evidence supporting the role of human agency in mediating media use. This dual perspective emphasizes the complexity of the relationship between technology and society, suggesting that media technologies not only drive societal transformation but also interact with human choices and cultural contexts. The implications of this study highlight the necessity for scholars and practitioners to adopt a nuanced understanding of media technologies' influence, encouraging further research that integrates both technological impacts and human agency. Ultimately, this research contributes to the broader discourse on the interplay between technology and society, underscoring the importance of critically examining the role of media in shaping communication practices and fostering social change.
Co-Authors Iliya, Silas