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All Journal Journal of Multidisciplinary Science: MIKAILALSYS International Journal of Education, Culture, and Society
Ngantem, Linus M.
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Education Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Media Framing and Audience Perception of Farmer/Herder Conflict in Nigeria: A Study of Newspaper Coverage of the Southern Taraba Crisis 2018-2022 Felix, David; Jigem, Lingbuin Goodness; Ngantem, Linus M.
Journal of Multidisciplinary Science: MIKAILALSYS Vol 3 No 2 (2025): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v3i2.5295

Abstract

This study examined media framing and audience perception of Farmer/Herder conflict in Nigeria with focus on newspaper coverage of the Southern Taraba Crisis 2018-2022. The study was anchored on the Framing Theory and the Social Responsibility Theory to provide a framework for analysis. This study used a qualitative research design with Content Analysis and Survey Method to gather data from 115 editions of two Nigerian newspapers, Vanguard and Daily Trust, published between 2018-2022. The population was chosen through purposive sampling, with a convenience sampling approach used to determine the sample size. Coding sheet was used for content analysis, focusing on media reports on farmers/herder’s conflict. Finding from the study revealed that newspaper coverage of the farmer/herder conflict in Nigeria predominantly employed conflict-escalating frames, such as ethnic blame, victimization, and inflammatory language. The study also found that audience perception of media coverage was largely negative, with many respondents viewing newspaper reporting as biased or sensational rather than balance and fair reporting. Further finding revealed that political pressure and media ownership were identified as the dominant factors shaping conflict coverage in Nigerian newspapers. The study concluded that media coverage played a dual role in either escalating or de-escalating conflicts, depending on the framing strategies employed. It is therefore, recommended among others that media organizations should prioritize peace journalism by emphasizing conflict-sensitive reporting that promotes dialogue, reconciliation, and de-escalation rather than sensationalism and ethnic blame.
Assessment of Risk Communication Strategies and Community Engagement on Banditry and Kidnapping in Taraba State Jimenda, Gideon D.; Ngantem, Linus M.
International Journal of Education, Culture, and Society Vol 3 No 2 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i2.5574

Abstract

This study aims to examine the effectiveness of risk communication and community engagement as strategies to mitigate the pervasive issues of kidnapping and banditry in Nigeria. The study is grounded in Situational Crisis Communication Theory. A descriptive survey was employed as the research design to collect data from 400 respondents across five local government areas in southern Taraba. The study found that media anti-terrorism campaigns and the issuance of early warning signals to communities were the most effective risk communication and community engagement strategies used to mitigate the spate of kidnapping and banditry in southern Taraba. However, the effectiveness of the aforementioned strategies was limited by inadequate support from the government and poor media collaboration with other relevant stakeholders. Among other recommendations, the study suggests that mass media should engage community members more frequently in discussions about security matters alongside security experts in order to narrow the communication gap between the two groups. Additionally, security agencies need to fully recognize the media as partners in progress in curbing insecurity in Nigeria, as traditional military approaches have proven insufficient in combating insecurity.
Co-Authors Felix, David Jigem, Lingbuin Goodness Jimenda, Gideon D.