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All Journal ABDIMAS SILIWANGI
Zawawi, Muhammad Fahmi Basyarahil
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Arts Humanities Education Library & Information Science Social Sciences

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Penerapan blue economy melalui manajemen usaha untuk pengembangan potensi sumber daya UMKM Segoro Tambak Kabupaten Sidoarjo Taqwanur, Taqwanur; Qurratu'aini, Nafia; Mufliq, Achmad; Cahyono, Andy Kasum Dwy; Yulianti, Fransisca Eri; Zawawi, Muhammad Fahmi Basyarahil
Abdimas Siliwangi Vol. 8 No. 1 (2025): Februari 2025
Publisher : IKIP SILIWANGI

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Abstract

The community service carried out at Segoro Tambak village, Sidoarjo aims to increase the capacity and development of the potential of MSME resources through the implementation of the Blue Economy. This activity covers four main aspects: NIB socialization, halal certification socialization, and packaging labels; assistance in managing NIB; making attractive packaging labels; and providing production tools that can increase production capacity. The results of this activity show a significant increase in the knowledge and awareness of business actors regarding applicable regulations, ease in the NIB management process, and increased product quality and attractiveness through well-designed packaging labels. Increasing production capacity can have an impact on increasing sales turnover. This activity not only supports compliance with regulations but also increases product competitiveness in the market, which contributes to business success and growth. Overall, this service has a significant positive impact on business development and the local economy.
Co-Authors Achmad Mufliq Cahyono, Andy Kasum Dwy Qurratu'aini, Nafia Taqwanur, Taqwanur Yulianti, Fransisca Eri