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All Journal ASEAN Journal of Community Engagement Journal International Dakwah and Communication
Lan, Tran Thi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Da’wah Management Strategy on Social Media to Attract the Millennial Generation Mutmainna, Nurunnisa; Tu, Nguyen Minh; Lan, Tran Thi
Journal International Dakwah and Communication Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i2.772

Abstract

The millennial generation’s engagement with social media has significantly influenced the dissemination of religious content, including Islamic da’wah. Traditional da’wah methods relying on in-person gatherings and textual resources face challenges in reaching a digitally connected audience. Social media platforms provide an opportunity for da’wah practitioners to engage millennials through interactive, visually appealing, and accessible content. Understanding effective da’wah management strategies on social media is crucial for optimizing digital Islamic outreach. This study aims to explore effective strategies for managing da’wah content on social media to attract and engage the millennial generation. A qualitative research design is employed, incorporating content analysis of social media da’wah campaigns, interviews with digital da’wah practitioners, and audience engagement metrics. Findings reveal that short-form video content, storytelling techniques, and interactive discussions significantly enhance engagement among millennials. Social media algorithms prioritize content that encourages interaction, requiring da’wah initiatives to integrate consistent posting schedules, audience feedback mechanisms, and visually engaging formats. The study concludes that effective da’wah management on social media necessitates a balance between religious authenticity and digital communication trends.  
Assessment of the State Forest Protection Management and Community Participation in the Central Highlands, Vietnam Phan, Do Cao; Lan, Tran Thi
ASEAN Journal of Community Engagement Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

This study focuses on state forest protection management in Central Highlands Vietnam, particularly in the Krong Bong District, Dak Lak Province, examining the role of community participation. The Central Highlands, a region rich in biodiversity and ecological significance, is severely impacted by deforestation, illegal logging, and land-use changes. This study assesses the current state of forest governance and proposes sustainable development improvement strategies. The research employs a mixed-methods approach, integrating secondary data, such as government reports and forest management reports from Krong Bong District, Đak Lak Province, as well as previous studies, with primary data collected from surveys of 96 forest managers and 60 households. The results show that forest management governance is organized but faces limited resources and overlapping responsibilities. The forest area increased from 65,054 hectares in 2019 to 68,740 hectares in 2022 due to reforestation efforts. However, rigid forest protection policies, limited community participation, inexperienced personnel, and over 1,100 forestry law violations between 2019 and 2022 underscore the challenges in law enforcement. This study signifies the crucial role of community engagement, which is still formally recognized as a weak part of forest protection management. It identifies the needs of community-based models that can ensure benefit-sharing, clear legal entitlements, and participatory planning processes, in coordination with government agencies and forest owners, to further prevent fragmented implementation.
Co-Authors Nurunnisa Mutmainna Phan, Do Cao Tu, Nguyen Minh